Picnic-The invisible engine: How data quality powers Picnic’s AI-driven supply chain

Transcript

1. The invisible engine: How Data quality powers innovation @daniel_gebler @picnic
4. Reinventing last-mile with technology
5. Our Value Proposition Groceries + Mobile Home On-Time Lowest Price + + + =
6. Fulfillment Mobile Delivery
7. Killing ideas is key to innovation Fail Fast
8. Successful companies have talented engineers
9. Successful companies have passionate talented engineers
10. Successful companies have passionate talented data engineers
11. Awesome Data Engineering Culture Outweighs Suboptimal Decisions
12. Knowledge Graph MDM Organizing your data architecture is key
13. Organizing your data-driven learning is key DWH
14. 1Munique stores
15. Co-Creation to build everyone’s store Each week 100s of products 1,000s of suggestions 10,000s of interactions
16. Customer Feedback Milk leaked in the bags The milk had spilled all over my groceries. Milk was everywhere! The milk carton ripped and now my groceries are wet Many different ways to say the same thing 1 2 3
17. GenAI text generation Generate 90% product text 30K articles in 30 mins Human review Combine products with recipes Recommend complementary products Reduce significant manual work
18. Don’t do search, it’s all about finding and getting inspired… Bringing back the milkman with Generative AI From keywords … … to the milkman Baking apple pie My son’s birthday Red wine paired with red meat High-nutritional snacks Because you love Mexican food Asparagus season has started Your favourite snack is back
19. The ultimate opportunity: 1M customers = 1M stores ... Customer #1 #2 #3 #4 #1,000,000 Towards the 1M customers = 1M individual
20. Highly automated fulfillment center
21. The Warehouse Automation Challenge Fast Easy Fun
22. Fulfillment innovation and automation is key
24. Confidential  24  16-Sep-25
26. The last mile
27. Machine Learning is embedded in every step of our supply chain Drop time Article demand People planning
28. The Safety Challenge Nobody gets hurt Top-level objective All inclusive
29. The Safety Solution Gather Accelerometer Data Identify unsafe driving Communicate & Educate
30. Driver coaching based on ultra-high resolution data and actionable insights
31. Runner App Driving coach Service coach The Convenience Solution
32. Continuous innovation
33. Confidential • 21-May-25 Parcel Returns
34. Learnings from a disruptive Scale-up 1 2 3 Don’t forget ‘boring’, but high-impact cases Test in Production is key for fast iterations Cross-Functional Teams rule 4 5 Impact-Driven model Development Talent density is key
35. Imagine a better future, then go build it.