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Cm.com
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Marketing OGZ
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July 05, 2022
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Marketing OGZ
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July 05, 2022
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Transcript
30 juni 2022 Jessica Schulz & Daan Absil Schaalbare Klantenservice.
Even voorstellen. Jessica Schulz Customer Service Manager bij Smartphonehoesjes.nl 25
mensen in 5 landen Daan Absil Customer Success Manager CAIC bij CM.com o.a. ANWB, KNVB, Independer & Pathe
“Om onze moonshot te bereiken, willen we onze klantenservice schaalbaar
maken”
De gekozen aanpak. Wat zagen we: • Customer Journey Scan
• Retour, levering, bestel status vragen En dus: • Conversational AI Chatbot technologie • Koppeling klantenservice software – Mobile Service Cloud En toen: • Integratie Returnless • Komende integratie met Magento
Resultaten. Aantoonbaar beter: • Returnless integratie vs. handmatig • Verschuiving
kanalen • 24/7 beschikbaarheid • Efficienter gesprekken af te handelen Next steps: • Integratie Magento • Uitrol interne kennisbank 5
Een leerzaam proces. Wat ging goed? • Korte lijntjes •
1 aanspreekpunt per organisatie • Beschikbaarheid • Pro-activiteit • Out-of-the-Box Aandachtspunten: • Taalversies • Verschillende processen per land • Integratie Magento
Vragen? Dank voor jullie tijd en aandacht. Voor behind the
scenes, demo’s en koffie – vindt ons @ stand 243.