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Marketing OGZ
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July 26, 2022
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Dotdigital
Marketing OGZ
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July 26, 2022
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Transcript
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Kennismaking Klantverhaal: Peeze Koffiebranderij Inspiratie: Toekomstbestendige ‘MA’ Q&A
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Klanten waar we trots op zijn Partners waar we op
bouwen • 350+ collega’s • 11 kantoren wereldwijd • 4000+ klanten • E-mail, SMS, Social Media, Push notificaties, Google Ads en Chat • CO2-neutraal
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Missie doorvertalen in merkbeleving middels rebrand Persoonlijk contact en klantbinding
belangrijk Traditioneel enkel zakelijke klanten en horeca Consumenten vanaf Magento 1 Webshop: Van Magento 1 naar 2 ERP: Exact Globe Marketing Automation: Dotdigital experius.nl/ons-werk/peeze
1. Herhaalaankopen stimuleren 2. Klant verlies verminderen 3. Potentiële klanten
converteren 4. Cross-sell 5. Klantenbinding verbeteren
1. Klantverlies verminderen 2. Merkbinding verbeteren 3. Online bestellingen verhogen
4. Cross-sell introduceren 5. Lead nurturing
Dave Cloosterman Online Marketeer, Peeze
Online Ads Social Sales Website Blogs E-mail Social Sales Website
Blogs Webshop E-mail Sales Klantenservice/ webcare Webshop E-mail Sales E-mail Automation
Welcome Cross-Sell E-mail Automation
15% groei van maillijst 5% Omzet groei in 1e jaar
62% Open rate
❑ Herhaalaankopen stimuleren ❑ Klantverlies verminderen ❑ Potentiële klanten converteren
❑ Cross-sell ❑ Klantenbinding verbeteren
Cross-Sell E-mail Automation Klanttevredenheid Productontwikkeling
Eerst kennis maken Na 7 dagen: Kennismakingsactie of proefpakket Na
21 dagen: Reminder
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❑ Klantverlies verminderen ❑ Merkbinding verbeteren ❑ Online bestellingen verhogen
❑ Cross-sell introduceren ❑ Lead nurturing
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Meet Wallace 🌿 To: Gavin Laugenie P
[email protected]
Meet Wallace 🌿 To: Gavin Laugenie P
[email protected]
Meet Wallace 🌿 To: Gavin Laugenie P
[email protected]
Meet Wallace 🌿 To: Gavin Laugenie P
[email protected]
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