so far It seems we’re in a delimma: costly lifting of the “fog of war” vs. poorly informed “pulling the plug” § There’s risk inherent in doing Data Science. Healthy failing means we want to have this risk properly managed, e.g. by reducing impact of failure § Typically, significant time is spent on early project phases using proxy metrics under lab conditions, which are often deocupled from final business value. § This makes it hard to pin down when we should “pull the plug” of a project, i.e. it’s difficult to mitigate the impact of failure. § Early vertical breakthroughs to production/the user help us optimize our models close to the user/business value, lifting the fog of war, enabling educated decisions. § However, these vertical breakthroughs are costly as taking a model to production is often fairly complex.