INNOVATIE MOGELIJK MAKEN IN DE B2B FOOD & DRINK INDUSTRIE

Transcript

1. Facilitating Innovation in the Food Industry - with a Digital Platform
2. 2 • Co-Founder and CMO of 1-2-Taste • 15+ years in Digital and Ecommerce • But newbie in Food Ingredients • 46 years old • Worked and lived in multiple countries • Lives in Den Haag, two daughters, cycles Connect: @klawer Who is this..? Jan Klawer
3. 3 • Who works in ecommerce? • Who works in B2B? • Anyone working in food? • Back to first question (remember - you work in digital...): ◦ Is meeting physically (on a conference like this) important then? ◦ Is meeting sales people helpful when you need something? Who are you? Audience poll
4. 4 B2C Customer Journey
5. 5 B2B Customer Journey (in Food a/o)
6. 6 B2B vs. B2C in developing Ecommerce Sales channels in B2B are shifting drastically • Consumerisation of the B2B buyer • 50% of the working population are millennials - expect to buy online • 83% of B2B decision makers feel digital selling models are as effective as or more effective B2C B2B
7. 7 Corona... … has accelerated changes
8. 8 Corona has Changed B2B Sales … for ever?
9. 9 Let’s talk food...
10. 10 But it’s difficult to find ingredients! Innovation in Food is booming
11. 11 Where can I buy ingredients for Vegan Ice Cream? I would like to buy a small quantity Food Producers cannot find ingredients I need to have Organic Flavouring. I would like to reduce the sugar.
12. 12 How can I reach medium and small customers? I know I need to be online but don’t know how. I want to expand in a new country or region How can I best promote my innovative ingredient? Ingredient Suppliers cannot reach and support all Producers I work with agents but have zero transparency I would love to have more market insights
13. 13 • Food Producers have an issue • Suppliers have an issue • Uber, AirBnB and Amazon: platforms connecting demand to supply • 1-2-Taste: the platform connecting demand to supply for Food Ingredients & Services The World’s First Digital Food Ingredients & Service Marketplace
14. 14 Proven Platform Approach applied in B2B for Food Ingredients Reach: remove geographical blind spots Data: Insights, analytics, trends Access: to many ingredients (1000+) Choice: Wide range of pack sizes (Samples incl.)
15. 15 • Customers order from 1-2- Taste • Financial handling of orders: ◦ 1-2-Taste invoices customer ◦ 1-2-Taste collects payment “Classic” Ecommerce approach applied in Food Ingredients • 1-2-Taste arranges shipment • Supplier hands order to courier • Traffic • Lead generation • Leads qualification • Lead nurturing 1 3 2 Online ordering Drop shipment from supplier to customer Digital marketing
16. 16 But New Product Development in Food is an Extensive Process Product Development The concept is turned into an actual product Procure required ingredients Order samples Commercialisation Product is approved and goes to market Evaluate Different versions are tested Product Concept
17. 17 So we expanded classic Ecommerce for the Food Ingredients Industry Product development services: freelance product developers Software tools: for sensory testing and analysis and more 1 2 Hybrid sales Services Conference organisers: Partnership with FI Global (Informa Markets): 1-2-Taste is Sample Store partner for FI conferences 3 Partnerships Online: ecommerce sales of all ingredients and sizes Traditional: senior sales force is supporting customers in R&D process 4 QA & QC Customer & Suppliers: partners for sensory evaluation for product approval
18. 18 1-2-Taste - Milestones and Road Ahead • Live in India since March 2019 as first beta: ◦ 10 Categories ◦ 15 Suppliers • Live in Europe since October 2020 ◦ 25 Categories ◦ 40 suppliers • Proud winner of Prize for Best Starter in Ecommerce at the Shopping Awards 2021 • Transforming the Food Ingredients and Services Industry • 250 Suppliers per current region in 2022 • 50 Categories per region in 2022 • Extend into 2 more regions in 2022 • Qualified and Marketable Leads penetration of 10% in each region in 2022, growing to 20% and beyond Today: Tomorrow:
19. July 2021 1-2-Taste B.V. Thank you! Visit us at www.12taste.com