Kijkshop

Transcript

2. live shopping by CONNECT YOUR BRAND WITH OUR VIEWERS Bart Quispel CEO Kijkshop bart@kijkshop.nl
3. link the offline and online shopping environment offer personalized shopping experience CONNECT YOUR BRAND WITH OUR VIEWERS reach massive audience
4. exponential growth in live shopping • 50% growth rate year over year in US • tripling revenues from $11 billion in 2021 to $35 billion in 2024 • in China >10% of e-commerce is done via live shopping • in 2026, 10-20% of global e-commerce will be initiated by live shopping CONNECT YOUR BRAND WITH OUR VIEWERS Source: Everbright Securities, iResearch, McKinsey analysis
5. Fashion set the trend, consumers want other industries to follow 35.6 apparel and fashion 7.4 beauty 7.4 fresh food 4.6 consumer electronics 3.6 furnishing & home decor % of total number of livestreams¹ ¹ Source: Everbright Securities, iResearch, McKinsey analysis • research shows 41% of consumers would be interested in live streams for home products • 38% of consumers would tune in for electronics • big potential when compared to current offerings: CONNECT YOUR BRAND WITH OUR VIEWERS
6. live shopping benefits see before you buy up to 30% conversion rate with live shopping higher consumer satisfaction up to 40% lower returns vs traditional e-commerce channels1 direct interaction with consumers brands see 20% higher share amongst younger audiences2 tell your brand story position your products the way they are supposed to first mover advantage join us as a launching partner CONNECT YOUR BRAND WITH OUR VIEWERS ¹ Source: Coresight Livestream Shopping Event 2 Source: McKinsey Insights
7. increase awareness engage consumers in a new an innovative way awareness like share sign up buy review and add live shopping to your marketing mix CONNECT YOUR BRAND WITH OUR VIEWERS refer
8. product information tutorial & demo interview q&a format options how it’s made CONNECT YOUR BRAND WITH OUR VIEWERS
9. hosts streaming options own employees CONNECT YOUR BRAND WITH OUR VIEWERS influencers
10. how does it work? CONNECT YOUR BRAND WITH OUR VIEWERS consumer watch buy interact brand stream ship interact receive deliver
11. CONNECT YOUR BRAND WITH OUR VIEWERS Millennials Young Professionals know your consumers • mainly targeting consumers between 20 and 40 years old. Fun Trendy Low budget Easy Health Quality time Trends Personal development
12. marketing & online publicity CONNECT YOUR BRAND WITH OUR VIEWERS Launching Partner Kijkshop Ads story’s en feed (reach and downloads) Ads (skippable / non-skippable) Ads story’s (reach & downloads) Content & Ads
13. partnership • be part of a unique and innovative shopping experience in Europe • stimulate fun shopping • interact with consumers directly • drive customer engagement • access to new data points • more awareness • incremental sales join us as a partner CONNECT YOUR BRAND WITH OUR VIEWERS together we build the next chapter in e-commerce
14. CONNECT YOUR BRAND WITH OUR VIEWERS demo Kijkshop platform
15. CONNECT YOUR BRAND WITH OUR VIEWERS info@kijkshop.nl /kijkshop