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Marketing OGZ
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April 05, 2023
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Transcript
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30 YEARS IN TEXTILE
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Recycled Cotton 40%
Water Saved 94%
CO2 Saved 75%
TRANSPARANCY: TOUR
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1. who is your customer PERFECT FITS
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GOOD JEANS
We make jeans circular for a thriving world. DO THEY
HEAR US? IN A WORLD WHERE THE ONLY CONSTANT IS CONSTANT CHANGE. IT IS HARDER THAN EVER TO ENGAGE WITH THE OVERSTIMULATED CONSUMER SUFFERING FROM DATA SMOG AND FUTURE SHOCK.
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THE HIGHEST JEANS
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What if…. …we would start with one of IKEA’s most
iconic products? THINK BIG, START SMALL
From mass consumption to mass circularity
More than Jeans
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