Van Antwerpen tot New York: het Verhaal van Essentiel Antwerp

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1. Caspar Hardholt CEO & Founder, Alumio linkedin.com/in/casparhardholt c.hardholt@alumio.com Lucien Schut E-commerce & omnichannel linkedin.com/in/lucienschut/ Lucien.Schut@essentiel.be
3. About Essentiel Antwerp brings you energetic, fresh, and surprising collections, with signature graphic and floral prints and daring mixes of color that make you stand out from the crowd. Our designs make women feel confident and powerful, ready to live life to the fullest. Designed in Belgium. Going off-piste since 1999.
4. The Essentiel Antwerp woman Curious cosmopolitan. Offbeat in her choices. Freedom of style. No rules. A passionate woman, full of character. Impulsive and spontaneous. Young at heart and full of joie de vivre. She loves to surprise herself and others. She doesn’t take herself too seriously.
5. Our values We celebrate life. We work hard. We infuse our energy into all we do. We are uncompromising about our integrity. We are our authentic selves, always. We stay alert. There is no status quo. We encourage wild ideas. We see change for the growth opportunity it brings. We trust our gut feeling and emotions. We learn by doing.
6. Our mission We want to be your pink pill. We want to vitaminize your style and mood. We want to butterfly you. We want to bring out your most flamboyant you. We want to trigger your wild side and charm you with yourself. We want to battle boredom. We want to surprise you, and ourselves, every day. ​ We want to dress your emotions. Show the world who you are. Ambition At Essentiel Antwerp we dream big. Our ambition is to become the first Belgium-based brand to succeed worldwide in affordable luxury fashion.
7. “Step into our world where imagination and beauty reign, where lack of order creates a space for surprise.”
8. Why composable commerce? More abilities for inspiration. Flexible. Faster and more efficient development. Faster content updates. Independent. Choose the best systems for our brand & departments. No need for custom built solutions any more.
9. Where are we coming from? Where are we at the moment? Magento 1 CRM 2015 ERP 2005 Mollie Dot Digital Builder (Content management) Agolia (Search/Recommendations/ Merchandising) Channable (Google Ads/Meta) Magento 2 (Commerce Engine) Alumio (E-commerce bus system) Gift card (Integration in the platform) Adyen (Omni channel payments) LS retail (ERP) Dot Digital (Mailer) Perfion (Product information system) Microsoft CRM RE—SSENTIEL (Circulair clothing)
10. Where are we heading? Order management system Customer data platform Improve and exchange components (checkout) Improve omni-channel execution Expand to more countries B2B/ Wholesale solution Continuous integration
11. Questions
12. Lucien Schut Arenbergstraat 21 2000 Antwerp — Belgium T +32 3 201 13 80 M +31 628 972 263 essentiel-antwerp.com Thank you