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THE WAY, REST OF THE WORLD FOLLOWING IN ALL INDUSTRIES 474 bn US$ 1948 bn US$ 2026 2020 Global Social Commerce Market size all industries In 2020 68% of the contribution is coming from China Ranking per industry: #1 Fashion and Apparel #2 Personal & Beauty Care #3 Home Products #4 Accessories 36% USED IT ONCE 9% USE REGULARLY 15% CHINA 5% USA Penetration: estimated % on total e-commerce sales in 2023: Social Commerce adoption US adults 2020: Sources: KVB Research, E-marketer, Business Insider e-com sales mkt supply f&a md leads consults CONCEPT Live Streaming debut featuring China’s ‘Lipstick King,’ Austin Li RESULTS 4x 20k lipsticks sold in 15 min. daily recruitment GUCCI X AUSTIN LI ONTMALLLIVE STREAMING
TEND TO COVERTHE FULL FUNNEL AWARENESS ENGAGEMENT T raditional Western Social Networks... … Are integrating Social features In China, it is already blended. Social- focus platforms and E-com- merce-focus platforms cover both sides of the funnel. WeChat Douyin Red Weibo … Are integrating Commerce features to sell Checkout integrated services T raditional Western E-commerce platforms... CONVERSION LOYALTY Social-focus platforms E-commerce-focus platforms PinDuoDuo
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