Fabric Branch로 사용자 행동 완벽 분석하기

2017년 11월 19일 GDG DevFest17 Seoul에서 발표한 자료입니다. Fabric Branch로 Deferred Deep Link를 구현하여, 마케팅 채널에 따른 사용자 행동을 측정하는 방법을 다루었습니다.

Transcript

1. ੉थ޹ Developer of Drama & Company Seungmin Lee Fabric Branch۽ ࢎਊ੗ ೯ز ৮߷ ࠙ࢳೞӝ
2. 1.Branch ࢎਊ ߓ҃ 2.Branch ࢎਊೞӝ 3.Branch ч ߉ইࢲ ੉߮౟ ֈӝӝ 4.݃ޖܻ ݾର
3. Branch ࢎਊ ߓ҃
4. Ƃ ؀ࠗ࠙੄ ഥࢎח ݃ா౴ਸ ೤פ׮.
5. Ƃ ࢲ࠺झ ഥࢎח ؀ࠗ࠙ ಌನݢझ ݃ா౴ਸ ೤פ׮.
6. ਗೞח ೯زਸ ਬبೞח ݃ா౴ ಌನݢझ ݃ா౴੉ۆ?
7. ਗೞח ೯زਸ ਬبೞח ݃ா౴ ಌನݢझ ݃ா౴੉ۆ? ೯زਸ ੜ ਬبೞ৓ח૑ ӝળী ٮܲ ஏ੿੉ ઺ਃೞ׮
8. Ƃ ݃ா౴ ଻օ ߹ नӏਬ੷ ਬੑ ं੗ח যڌѱ ஏ੿ೡө?
9. ۨಌ۞ܳ ࠢੋ झషয ݂௼
12. ೞ૑݅ ਋ܻח ױࣽ ׮਍۽٘ܳ ֈয оੑ, Ѿઁ ١੄ ೯زө૑ ب׳ೠ ं੗ܳ ਗ೤פ׮.
14. জਸ ૓ੑೞ৓ਸ ٸ ਬੑ ݃ா౴ ଻օਸ ҳ࠙ೞח ч੉ হ׮. ۨಌ۞ח झషয ૓ੑ दী ஏ੿غҊ ࢎۄ૑ח ч੉׮. ৵ উغա?
15. ݃ா౴ ଻օ۽ࠗఠ оઉয়ח ҳ࠙ч੉ জী ૓ੑೡ ٸө૑ ૑ࣘغযঠೠ׮! যڌѱ ೡө?
16. Ƃ Deferred Deep Link
17. Deep Linkۆ?
18. Deep Linkۆ?
19. Deferred Deep Linkۆ?
20. झషযীࢲ জ ׮਍۽٘ റীب Deep Link чਸ ٜҊ ੓য ౠ੿ ಕ੉૑۽ ੉ز੉ оמೞ׮ Deferred Deep Linkۆ?
21. Deferred Deep Linkܳ যڌѱ ҳഅೡө?
23. Branch ࢎਊೞӝ
24. Branch Dashboard Deferred Deep Link ࢤࢿ, ҙܻ, Data ୶੸
25. Create Link
26. Create Link
27. Create Link
28. Configure Options
29. Configure Options
30. Configure Options
31. Configure Options
32. Configure Default Options
33. Configure Default Options
34. ؘ੉ఠ ࠙ࢳ
35. ؘ੉ఠ ࠙ࢳ
36. ؘ੉ఠ ࠙ࢳ ೙ఠ
37. Deep Link ױ҅߹ ب׳ਯ ࠙ࢳ
38. Deferred Deep Link ੉߮౟ ࠙ࢳ
39. জ ղীࢲ Deferred Deep Linkܳ ߉Ҋ ೯ز द੼ী ؘ੉ఠ৬ ೣԋ ੉߮౟ܳ ֈѹঠ ࠅ ࣻ ੓׮. Deferred Deep Link ੉߮౟ ࠙ࢳ
40. Deferred Deep Link ߉ইࢲ ੉߮౟ ֈӝӝ
41. compile('io.branch.sdk.android:library:2.12.2@aar') { transitive = true exclude module: 'answers-shim' } Branch ࢸ஖
42. public class MainActivity extends AppCompatActivity { @Override protected void onNewIntent(Intent intent) { super.onNewIntent(intent); setIntent(intent); } @Override protected void onStart() { super.onStart(); initializeBranch(); } } Deferred Deep Link ч ߉ӝ
43. private void initializeBranch() { Branch branch = Branch.getInstance(this); branch.initSession(new Branch.BranchReferralInitListener() { @Override public void onInitFinished(JSONObject referringParams, BranchError error) { if (error != null) return; // Parse and Deep Link Parameters from referringParams } }); } Deferred Deep Link ч ߉ӝ
44. private void initializeBranch() { Branch branch = Branch.getInstance(this); branch.initSession(new Branch.BranchReferralInitListener() { @Override public void onInitFinished(JSONObject referringParams, BranchError error) { if (error != null) return; // Parse and Deep Link Parameters from referringParams } }); } Deferred Deep Link ч ߉ӝ
45. оੑ ੉߮౟ ࠁղӝ Branch branch = Branch.getInstance(this); Branch ё୓о അ ࣁ࣌੄ ݂௼ чਸ ٜҊ੓਺
46. оੑ ੉߮౟ ࠁղӝ Branch branch = Branch.getInstance(this); branch.userCompletedAction("sign_up"); അ ࣁ࣌੄ ݂௼ чਸ ӝ߈ਵ۽ ੉߮౟ܳ ࠁն
47. Branch branch = Branch.getInstance(this); branch.userCompletedAction("sign_up"); оੑ ੉߮౟ ࠁղӝ
48. Flow %FFQ
    -JOL
    1BSBNFUFS
    ߉ӝ ݂௼
    ௿ܼ জ
    द੘ ۽Ӓੋ
    ߂
    оੑ
    
    ١
    ೯ز
    ੉߮౟
    ࠁղӝ झషয জ
    ੓਺ জ
    হ਺ জ
    ࢸ஖ ױ҅߹ ب׳ਯ੉ ݽف Branch Dashboardী ӝ۾ػ׮ ݂௼
    ࢤࢿ
49. public void createDeferredDeepLinkWithBranch() { BranchUniversalObject branchUniversalObject = new BranchUniversalObject(); LinkProperties linkProperties = new LinkProperties(); linkProperties.setChannel("facebook"); linkProperties.setFeature("invite"); linkProperties.setCampaign("teambook"); linkProperties.addTag(“inapp"); linkProperties.addControlParameter("$og_title", "ܻݯߡ ౱ ݺೣ୏ী ୡ؀೤פ׮."); linkProperties.addControlParameter(“$og_description", “যࢲয়ࣁਃ.”); branchUniversalObject.generateShortUrl(this, linkProperties, new BranchLinkCreateListener() { @Override public void onLinkCreate(String url, BranchError error) { if (error != null) return; // Share url to marketing channel } }); } জীࢲ ݂௼ ٜ݅ӝ
50. public void createDeferredDeepLinkWithBranch() { BranchUniversalObject branchUniversalObject = new BranchUniversalObject(); LinkProperties linkProperties = new LinkProperties(); linkProperties.setChannel("facebook"); linkProperties.setFeature("invite"); linkProperties.setCampaign("teambook"); linkProperties.addTag(“inapp"); linkProperties.addControlParameter("$og_title", "ܻݯߡ ౱ ݺೣ୏ী ୡ؀೤פ׮."); linkProperties.addControlParameter(“$og_description", “যࢲয়ࣁਃ.”); branchUniversalObject.generateShortUrl(this, linkProperties, new BranchLinkCreateListener() { @Override public void onLinkCreate(String url, BranchError error) { if (error != null) return; // Share url to marketing channel } }); } জীࢲ ݂௼ ٜ݅ӝ
51. public void createDeferredDeepLinkWithBranch() { BranchUniversalObject branchUniversalObject = new BranchUniversalObject(); LinkProperties linkProperties = new LinkProperties(); linkProperties.setChannel("facebook"); linkProperties.setFeature("invite"); linkProperties.setCampaign("teambook"); linkProperties.addTag(“inapp"); linkProperties.addControlParameter("$og_title", "ܻݯߡ ౱ ݺೣ୏ী ୡ؀೤פ׮."); linkProperties.addControlParameter(“$og_description", “যࢲয়ࣁਃ.”); branchUniversalObject.generateShortUrl(this, linkProperties, new BranchLinkCreateListener() { @Override public void onLinkCreate(String url, BranchError error) { if (error != null) return; // Share url to marketing channel } }); } জীࢲ ݂௼ ٜ݅ӝ
52. public void createDeferredDeepLinkWithBranch() { BranchUniversalObject branchUniversalObject = new BranchUniversalObject(); LinkProperties linkProperties = new LinkProperties(); linkProperties.setChannel("facebook"); linkProperties.setFeature("invite"); linkProperties.setCampaign("teambook"); linkProperties.addTag(“inapp"); linkProperties.addControlParameter("$og_title", "ܻݯߡ ౱ ݺೣ୏ী ୡ؀೤פ׮."); linkProperties.addControlParameter(“$og_description", “যࢲয়ࣁਃ.”); branchUniversalObject.generateShortUrl(this, linkProperties, new BranchLinkCreateListener() { @Override public void onLinkCreate(String url, BranchError error) { if (error != null) return; // Share url to marketing channel } }); } জীࢲ ݂௼ ٜ݅ӝ
53. public void createDeferredDeepLinkWithBranch() { BranchUniversalObject branchUniversalObject = new BranchUniversalObject(); LinkProperties linkProperties = new LinkProperties(); linkProperties.setChannel("facebook"); linkProperties.setFeature("invite"); linkProperties.setCampaign("teambook"); linkProperties.addTag(“inapp"); linkProperties.addControlParameter("$og_title", "ܻݯߡ ౱ ݺೣ୏ী ୡ؀೤פ׮."); linkProperties.addControlParameter(“$og_description", “যࢲয়ࣁਃ.”); branchUniversalObject.generateShortUrl(this, linkProperties, new BranchLinkCreateListener() { @Override public void onLinkCreate(String url, BranchError error) { if (error != null) return; // Share url to marketing channel } }); } জীࢲ ݂௼ ٜ݅ӝ
54. ݂௼ ഛੋ
55. ݂௼ ഛੋ
56. ݂௼ ഛੋ
57. ݃ޖܻ
58. Flow %FFQ
    -JOL
    1BSBNFUFS
    ߉ӝ ݂௼
    ௿ܼ জ
    द੘ ۽Ӓੋ
    ߂
    оੑ
    ١
    ೯ز
    ੉߮౟
    ࠁղӝ झషয জ
    ੓਺ জ
    হ਺ জ
    ࢸ஖ ױ҅߹ ب׳ਯ੉ ݽف Branch Dashboardী ӝ۾ػ׮ ݂௼
    ࢤࢿ
59. ஏ੿ೞҊ र਷ ؘ੉ఠ Ѿ੿ ݃ா౴ ଻օ ߹۽ оੑ੗ ࣻܳ ঌҊर׮. ஏ੿ ߑߨ ઑࢎ Deferred Deep Link۽ оמೞ׮ ஏ੿ ࣻױ Ѿ੿, ੸ਊ ߂ ࠙ࢳ Fabric Branch Branch بੑ ߓ҃
60. ؘ੉ఠ੄ ઺ਃࢿਸ ੉೧ೞҊ ੸੺ೠ ࣻױਸ ଺ই ੸ਊೞ۰ח ݃਺о૗੉ ઺ਃೞ׮.
61. ਗೞח ؘ੉ఠܳ ߈٘द ஏ੿ೞݴ જ਷ ࢲ࠺झܳ ٜ݅য цद׮.
62. ٘ۄ݃ঙஹಌפীࢲ ҳੋ೧ਃ UX Android iOS Web goo.gl/UDcg97
63. ੉थ޹ Developer of Drama & Company Seungmin Lee хࢎ೤פ׮