WP_Media_guide_7-9-2018_v1.1.pdf

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of assignment. July - Sep 2018 Wantedly People Ads Media Guide This document is available until Sep.30, 2018.

of assignment. CONTENTS 1. Wantedly People 3. Wantedly People Ads Wantedly People Ads ͱ͸ Ϣʔβʔଐੑ 2. Wantedly Peopleʮ࿩୊ʯ 4. ޿ࠂϝχϡʔ ޿ࠂͷछྨ Story Ads Article Ads Video Ads Infeed Ads ޿ࠂܝࡌɾ੍࡞ྉۚ Φϓγϣϯ 5. ೖߘنఆ ೖߘ࢓༷ ېࢭ঎඼ɾαʔϏεɾදݱ ൃ஫ɾ͓໰͍߹Θͤ

Wantedly People Ads Media Guide 1. Wantedly People

of assignment. ΧϝϥͰࡱΔ͚ͩ ໊͔ࢗ͘͜͠؅ཧ 2016೥11݄11೔ϦϦʔε 200ສਓ͕࢖͏※ ແྉͷ໊ࢗΞϓϦɻ ਓ޻஌ೳ͕ෳ਺ͷ໊ࢗΛϦΞϧλΠϜͰ ղੳɺଈ࣌σʔλԽ͠ɺಡΈࠐΜ໊ͩ ࢗަ׵૬खͱͷʮ࿩୊ʯ ΋ఏڙɻ    ໊ࢗಡΈࠐΈຕ਺4,000ສຕ※ ୡ੒ɻ ෳ਺ຕɾಉ࣌ಡࠐΈ ॠ࣌ʹσʔλԽ ໊͔ࢗΒʮ࿩୊ʯΛఏڙ ※ 2018೥1݄ݱࡏ 1. Wantedly People Wantedly People ͱ͸

of assignment. AppStoreಛू࿮ Google PlayʮϕετΦϒ2017ʯ ࡶࢽɾWebɿ೔ܦ৽ฉຊࢴɺTech CrunchɺR25 ͳͲ TV : ςϨϏே೔ʮSmaStation!ʯͳͲ 1. Wantedly People Wantedly People ͱ͸ 200ഔମҎ্ͷϝσΟΞʹܝࡌ௖͍͍ͯ·͢

Wantedly People Ads Media Guide 2. Wantedly People ʮ࿩୊ʯ

50Ҏ্ͷఏܞഔମͷχϡʔεΛຖ೔ऩूɺ ਓ޻஌ೳͱฤू෦͕ɺબΓ͙͢Γͷ࿩୊Λൃݟɺ͓ಧ͚ɻ ໊ࢗަ׵૬खͷχϡʔεΛத৺ʹɺ೔தɺ৘ใऩूϚΠϯυͷ Ϣʔβʔ͕׆༻͢ΔχϡʔεϑΟʔυɻ ໊ࢗަ׵૬खͱͷʮ࿩୊ʯΛ഑৴͢Δ Wantedly People ͚ͩͷϝσΟΞ 2. Wantedly
Peopleʮ࿩୊ʯ Wantedly People ʮ࿩୊ʯͱ͸

of assignment. ໊ࢗަ׵૬खͱͷ࿩୊ ໊ࢗަ׵ޙͷλΠϛϯάͰɺ ަ׵૬खͷձࣾ΍ۀքχϡʔεΛఏڙɻ ໊ࢗަ׵૬खΛ΋ͬͱ஌ΓɺϏδωεͷνϟϯεʹɻ ͋ͳͨࣗ਎͕ڵຯͷ͋Δ࿩୊ ͋ͳͨͷձ໊ࣾɾۀքɾ஍Ҭɾڵຯؔ৺͔Β࿩୊Λఏڙɻ ຊਓͷڵຯͷ͋Δ৘ใΛఏڙ͠ɺձ࿩ͷλωʹɻ ੈͷதͷ࿩୊ ഔମࣾͷχϡʔεΛϐοΫΞοϓ͠ɺ ோΊΔ͚ͩͰτϨϯυ͕Θ͔Δ৘ใΛఏڙɻ ॳΊͯͷ঎ஊͷΞΠεϒϨΠΫ΍ɺ্࢘ɾಉ྅ͱͷձ࿩ʹɻ 2. Wantedly Peopleʮ࿩୊ʯ Wantedly People ʮ࿩୊ʯͱ͸ 1 2 3

of assignment. 50Ҏ্ͷఏܞϝσΟΞ͔Β ຖ೔2,000Ҏ্ͷ ఏڙίϯςϯπ + ΦϦδφϧ ฤूɾ੍࡞ίϯςϯπ ϏδωεγʔϯͰ࢖͑Δϋ΢πʔ΍ ΠϯλϏϡʔͳͲͷಠࣗͷฤूهࣄɺ ோΊͯΘ͔ΔΠϯϑΥάϥϑΟοΫͳͲ ຖ೔2,000Ҏ্ͷχϡʔε͔ΒϐοΫΞοϓ τϨϯυ͕Θ͔Δ৘ใΛఏڙ 2. Wantedly Peopleʮ࿩୊ʯ Wantedly People ʮ࿩୊ʯͱ͸

Wantedly People Ads Media Guide 3. Wantedly People Ads

of assignment. Wantedly People ฤू෦͔Β Ϣʔβʔ΁ൃ৴͢Δɺ ίϯςϯπͱͯ͠ͷ޿ࠂͰ͢ ಡऀָ͕͠ΊΔίϯςϯπͷ̍ͭͱͯ͠ɺ اۀͷ఻͍͑ͨϝοηʔδΛϢʔβʔʹಧ͚·͢ɻ ಡऀ͕޿ࠂΛ൥Θ͍͠ͱײͯ͡εϧʔ͞ΕΔͱɺ ϝοηʔδ͕఻ΘΒͣاۀଆ΋༧ࢉϩεʹͳΓ·͢ɻ ಡऀ͕ಡΈ͍ͨ ίϯςϯπ اۀͷ఻͍͑ͨ  ϝοηʔδ 3. Wantedly People Ads Wantedly People Ads ͱ͸ Wantedly People Ads

of assignment. Wantedly People Ads ͷಛ௃ Ϧʔνͮ͠Β͍ϏδωεϦʔμʔ૚΁ͷϦʔν ฤू෦͔Βͷίϯςϯπͱͯ͠ൃ৴ɻ଺ࡏ࣌ؒ౳͕௕͍܏޲ʹɻ ໊ࢗͷ৘ใʹඥ͖ͮɺΑΓਖ਼֬ʹಧ͚͍ͨ૚ʹಧ͘ 3. Wantedly People Ads Wantedly People Ads ͱ͸ 1 2 3

of assignment. ࣾ௕ 15.1% ໾һ 7.8% ෦௕ 10.5% ՝௕ 5.6% ܎௕ 7.2% 900ສ~ 800ສ~ 700ສ~ 1000ສ~ 20.0% 7.8% 6.3% 12.1% ߴॴಘͷϋΠΤϯυͳ Ϣʔβʔ͕ଟ͘ར༻ ܦӦ૚ͳͲͷܾࡋ૚Ϣʔβʔɺߴ೥ऩͷ ϏδωεϦʔμʔΛଟؚ͘ΜͰ͍·͢ɻ • 5ਓʹ1ਓ͕1,000ສԁҎ্ͱϦονͳ૚͕ଟ͘ར༻ • 40%Ҏ্͕ੈଳ೥ऩ700ສԁ • ෦՝௕Ҏ্͕35%ར༻ ※࣮ࣗࣾࢪʹΑΔϢʔβʔΞϯέʔτɺ໊ࢗ৘ใΑΓ ܦӦ૚ͱ෦՝௕Ҏ্ ͕ଟ਺ར༻ ໾৬ 1000ສԁҎ্ͷ Ξούʔ૚͕ 20%Ҏ্ ೥ऩ 3. Wantedly People Ads Ϣʔβʔଐੑ

of assignment. 20୅Ҏ্Ͱۉ౳ʹ෼෍ ̏େ౎ࢢݍΛத৺ʹ෼෍ 90ˋҎ্͕༗৬ऀ ೥୅ ΤϦΞ ৬ۀܗଶ 20୅ 19.7% 30୅ 24.9% 40୅ 25.9% 50୅ 19.7% ؔ౦ 38.8% த෦ 16.8% ؔ੢ 18.8% ࣗӦۀ 19.7% ձࣾһ 72% ※࣮ࣗࣾࢪʹΑΔϢʔβʔΞϯέʔτɺ໊ࢗ৘ใΑΓ 3. Wantedly People Ads Ϣʔβʔଐੑ

of assignment. 200ສͷϋΠΤϯυϢʔβʔ͕࢖͏ɺك༗ͳαʔϏε ΞʔϦʔΞμϓλʔ ߴऩೖ ܾࡋऀ ϛϨχΞϧ ߴϦςϥγʔ ϛυϧϏδωεएखىۀՈ ϑΝϛϦʔ ͩ͜ΘΓ ໾һ ࣾ௕ 3. Wantedly People Ads Ϣʔβʔଐੑ

of assignment. ωοτϫʔΩϯά׆ಈ΍༑ਓ஌ਓͱͷަྲྀ ͳͲɺ৘ใऩूͱࣗݾ੒௕΁ͷܹࢗΛಘΔ ͜ͱʹੵۃతɻ FACEBOOK΍TWITTERɺINSTAGRAMͳͲ ෳ਺SNSΛ࢖༻ɻಉ྅΍༑ਓ͔Βͷ৴པ΋ ް͍ɻ ࣍୅ͷϦʔμʔ૚ͱͯ͠ɺϏδωεɾਓੜ ΁ͷࢹ࠲Λ࣋ͭɻ৯΍ӡಈɺࣗಈंͳͲɺ Կ͔ͷͩ͜ΘΓࢦඪΛ͍࣋ͬͯΔɻ ֶशҙཉ͕ߴ͘ɺηϛφʔࢀՃɾMBAͳ Ͳࣗݾ౤ࢿҙཉ΋੝Μɻ ܦӦॻ΍SNSͰͷۀքஶ໊ਓΞΧ΢ϯτ౳ ͷϑΥϩʔͳͲͰ΋৘ใऩूɻ ΦϯΦϑΛ੾Γ෼͚ͣɺఆ·ͬͨ൑அ࣠Λ ࣋ͬͯΞΫςΟϒʹ׆ಈɻ Ϗδωεͷ߹ؒΛ๓ͬͯɺτϨΠϧϥϯɺ τϥΠΞεϩϯ΁௅ઓ͢Δɻ ITπʔϧ΁ͷཧղ΋ଟ͘ɺධ൑ͷαʔϏε ʹ͍ͭͯ͸ࣗ਎Ͱ΋࢖ͬͯΈΔɻ ڞ௨Πϝʔδ ΞΫςΟϒɺιʔγϟϥΠζɺITϦςϥγʔɺ࣌ؒͷޮ཰Խɺ൑அɾऔࣺબ୒ɺϞϊɾίτ΁ͷͩ͜ΘΓɺ ྑ͍΋ͷ΁ͷڞײɺϏδωε΁ͷ޷ح৺ ੒௕ҙཉΛ࣋ͬͯݱ৔Ͱฃಆ ͢Δ20୅एखϏδωεύʔιϯ ৘ใײ౓ͷߴ͍ɺ30−40୅  ϛυϧϏδωε૚ɾएखىۀՈ ࣗ਎΋ϓϨΠϠʔͱͯ͠Ϗδωε ΛϦʔυ͢Δ40−50୅ܦӦ૚ 3. Wantedly People Ads Ϣʔβʔଐੑ

of assignment. झຯΩʔϫʔυ ΰϧϑɾεϙʔπɾཱྀߦ/ւ֎ཱྀߦɾࣗಈंɾܦࡁɾԻָɾөըɾ௼Γɾ໺ٿɾΞ΢τυΞɾ݈߁/ҩྍ όΠΫɾొࢁɾ੓࣏ɾϏδωεɾҿ৯ɾߴ඼࣭ δϟϯϧ ۀछɾ঎ࡐ ਌࿨ੑ ଱ٱফඅࡒ ࣗಈंɾࠇ෺Ոిɾന෺ՈిɾϞόΠϧ உੑɾߴऩೖɾΨδΣοτ ফඅࡒ ҿྉɾ৯඼ɾ೔༻඼ʢτΫϗɾػೳੑૌٻͳͲʣɹ ҆ఆऩೖɺՄॲ෼ॴಘɺϦςϥγʔ Ϗδωεܥʢɾҩྍܥʣ ৽ฉɾॻ੶ɾϏδωεΞύϨϧɾֶशɾࣗݾ౤ࢿ Ϗδωεɺࣗݾ؅ཧɾ݈߁ؔ৺ɺϑΝϛϦʔ ۚ༥ܥ Χʔυɺ֎՟༬ۚɺΦϯϥΠϯόϯΫʢೝ஌ʣ Ϗδωε ৽঎඼ ৽ൃചͱͯ͠ͷχϡʔεɺཧղଅਐ Ϧςϥγʔɺ৘ใੵۃੑ BTOB BIπʔϧɺاۀ޿ࠂɺιϑτɺࢪઃ ܾࡋऀɺपลऀ ಛʹ਌࿨ੑͷ͋Δδϟϯϧ ্هҎ֎ʹ΋ɺϢʔβʔΩʔϫʔυʹϚον͢Δ঎ࡐɾαʔϏεͰͷ͝׆༻Λɺ ϝσΟΞ୯ମʗϝσΟΞϓϥϯͷҰͭͱͯ͠͝ݕ౼͍ͩ͘͞ɻ ※࣮ࣗࣾࢪʹΑΔϢʔβʔΞϯέʔτ্Ґ߲໨ 3. Wantedly People Ads Ϣʔβʔଐੑ

Wantedly People Ads Media Guide 4. ޿ࠂϝχϡʔ

of assignment. Story Ads Article Ads Infeed Ads Video Ads 4λΠϓͷ PremiumɾNative ޿ࠂ ޿ࠂͷछྨ Tie Up Tie Up 4. ޿ࠂϝχϡʔ

of assignment. Story Ads άϥϑΟΧϧͳΞχϝʔγϣϯදݱͰɺ௚ײతʹཧղଅਐɾೝ஌֦େɻ ൺֱ΍਺஋ͳͲͷ৘ใ΋ࢹ֮తʹɺΘ͔Γ΍͘͢ɻฤू෦ɺσβΠϯνʔϜ੍͕࡞͠·͢ɻ ಈ࡞Πϝʔδಈը 4. ޿ࠂϝχϡʔ Story Ads 100% 9:41 AM Wantedly ໊ࢗϒϧϫϦʔ Tie Up CTR 2.0−4.0ˋఔ౓ʢImpression͔ΒͷPVʣ ಈըίϯςϯπ

of assignment. ώΞϦϯάɾΦϦΤϯ  ૌٻϙΠϯτͷཧղ 1࣍৘ใͷऩू  ৴པͷ͓͚Δ৘ใΛௐࠪɾऩू͠·͢ اըɾߏ੒  λʔήοτ૚΁ͷૌٻʹద੾ͳ ఻͔͑ͨΛɺςΩετɾֆίϯςͳͲͰ ͝ఏҊ͠·͢ ֆίϯςɾϞʔγϣϯ੍࡞  άϥϑΟοΫɺಈ͖΍ςΩετͷ੍࡞ ഑৴ ഑৴·ͰͷྲྀΕ 100% 9:41 AM Wantedly εΫϩʔϧͰਐߦ͢Δɺ ಈ͘ΠϯϑΥάϥϑΟοΫ ঎඼ͷϦϯΫ ҿ৯ళϖʔδ΁ ঎඼ൢചϖʔδ΁ ঎඼ͷิ଍ςΩετ CTAɿαΠτ༠ಋɺࢿྉ੥ٻͳͲ ʢྫʣϏʔϧͷඒຯ͍͠஫͗ํ  ɾAࣾ͸2ճ஫͗ɺBࣾ͸3ճ஫͗Λਪ঑  ɾ๐ͷԫۚൺ཰ͷଘࡏ 4. ޿ࠂϝχϡʔ ͝ൃ஫͔Β࠷୹25-30Ӧۀ೔ Story Ads

of assignment. ͞Βʹৄ͘͠ େखWEBϝσΟΞग़਎ͷฤूऀΛத৺ͱͨ͠ɺઐ໳ͷϥΠςΟϯάνʔϜ͕औࡐɾ੍࡞ɻ ίϯςΫετɺετʔϦʔΛ఻͑·͢ɻ Φ΢ϯυϝσΟΞهࣄίϯςϯπͷܝࡌ౳΋ঝΓ·͢ɻ ώΞϦϯάɾΦϦΤϯ  ঎඼ͷίϯςΫετ΍ اۀϝοηʔδ౳ૌٻϙΠϯτͷཧղ اըɾߏ੒  ΠϯλϏϡʔ/ίϥϜ/ରஊ ͳͲͷίϯςϯπܗ͔ࣜΒ ૌٻʹదͨ͠΋ͷΛ͝ఏҊ͠·͢ ੍࡞  औࡐΛߦ͍ɺࣥචɺը૾ૉࡐͷ੍࡞ ഑৴ ഑৴·ͰͷྲྀΕ Article Ads 4. ޿ࠂϝχϡʔ Article Ads هࣄίϯςϯπ CTA : αΠτ༠ಋ ࢿྉ੥ٻͳͲ Tie Up ͝ൃ஫͔Β࠷୹17-20Ӧۀ೔ CTR 1.0−2.0ˋఔ౓ʢImpression͔ΒͷPVʣ

of assignment. ϒϥϯυಈը޿ࠂʢTVCMૉࡐͳͲʣΛλΠϜϥΠϯ্Ͱࣗಈ࠶ੜ͢Δɺ ωΠςΟϒϑΥʔϚοτͷಈը޿ࠂͰ͢ɻ Video Ads 4. ޿ࠂϝχϡʔ ΞϓϦ֎෦ͷ ϥϯσΟϯάϖʔδ ͝ൃ஫ɾೖߘ͔Β  ࠷୹5Ӧۀ೔Ͱܝࡌ Video Ads

of assignment. λΠϜϥΠϯʹهࣄͱಉ͡࢓༷Ͱ޿ࠂΛ഑৴ɻ ϑΝʔετϏϡʔ͔Β֎෦ͷϖʔδ΁௚઀༠ಋͰ͖·͢ɻ 4. ޿ࠂϝχϡʔ Infeed Ads Infeed Ads ΞϓϦ֎෦ͷ ϥϯσΟϯάϖʔδ ͝ൃ஫ɾೖߘ͔Β  ࠷୹5Ӧۀ೔Ͱܝࡌ

of assignment. ໊ࢗ৘ใ౳Λݩʹͨ͠ΧελϜ഑৴ ຊਓ໊ࢗɾอ༗໊͔ࢗΒλʔήςΟϯά͠·͢ɻ ޿ࠂ഑৴ࡏݿঢ়گ΍Ҋ݅ʹΑͬͯɺ౎౓ɺݟੵΓ͍ͨ͠·͢ɻ Ӧۀ୲౰΁͝૬ஊ͍ͩ͘͞ɻ - ߲໨ྫɿ໾৬ʢ໾৬༗ແʣɺۀछʢখചɾԷചɾݐઃۀ౳ʣɺΤϦΞʢ౎ಓ෎ݝʣ౳ Facebookϒʔετ ޿ࠂ࿮ͷࠞΈ۩߹ͳͲʹΑͬͯ͸ɺWantedly People FBΞΧ΢ϯτ͔Β  ΞϓϦϢʔβʔIDΛ࿈ܞ͠ɺ޿ࠂ഑৴͠·͢ɻʢ഑৴අ༻͸ແঈʣ 4. ޿ࠂϝχϡʔ Φϓγϣϯ ੍࡞ύʔτφʔ͝঺հ ಈըίϯςϯπ੍࡞Λ͝ݕ౼ͷࡍ͸ɺ ࣮੷๛෋ͳ੍࡞ύʔτφʔͷ͝঺հ͕ՄೳͰ͢ɻ ͓ؾܰʹ͓໰߹Θ͍ͤͩ͘͞ɻ ౉෦ Ռึ wantedly.com [email protected] 03 6369 2018 WATANABE Kaho ϚʔέςΟϯά ΢ΥϯςουϦʔגࣜձࣾ Never, never, never, never give up

of assignment. ഑৴අ อূPV ੍࡞අ ߹ܭ ܝࡌظؒ ᶃ Story ¥1,500,000 15,000 ¥500,000ʙɹɹ¥2,000,000 1ϲ݄ఔ౓ ᶄ Article ¥1,500,000 15,000 ¥300,000ʙɹɹ¥1,800,000 1ϲ݄ఔ౓ ഑৴අ อূIMP ഑৴୯Ձ ՝ۚ࢓༷ ᶅ Video ¥1,000,000 200,000 ¥5 /v-imp Viewable Impression 1ϲ݄ఔ౓ ᶆ Infeed ¥1,000,000 200,000 ¥5 /v-imp Viewable Impression 1ϲ݄ఔ౓ ᶇ Infeed + FB ¥1,000,000 500,000 ¥2 /v-imp Viewable Impression 1ϲ݄ఔ౓ ޿ࠂܝࡌɾ੍࡞ྉۚ 4. ޿ࠂϝχϡʔ ྉۚʹ͍ͭͯ ɾܝࡌࣄྫɺฏۉCTRͳͲ͓ؾܰʹ͓໰߹Θ͍ͤͩ͘͞ɻ ɾֹۚɿશͯάϩεֹۚʢ੫ൈʣɹɾViewable impression ɿ޿ࠂ࿮ 50ˋҎ্ɺ1ඵҎ্ͷදࣔ ɾᶃᶄ ΞϓϦϢʔβʔ΁ͷFB޿ࠂ഑৴ʹΑΔPVΛؚΈ·͢ɻ ɹฐࣾͰݟࠐΉ੍࡞޻਺ʹର͠ɺ޿ࠂओ༷ͷ͝ཁ๬౳ʹΑΓେ͖͘޻਺૿Ճ͕૝ఆ͞ΕΔ৔߹ɺ௥ՃݟੵΓ͍ͤͯͨͩ͘͞৔߹͕͍͟͝·͢ɻ  ɹ͝ൃ஫લʹฐࣾӦۀ୲౰΁໰߹͍ͤͩ͘͞ɻ ɾᶇɹ͝ر๬ʹΑͬͯɺCPCอূͰͷ͝ఏҊ΋ՄೳͰ͢ɻ͓໰͍߹Θ͍ͤͩ͘͞ɻ ɹɹɹલทʮFacebookແঈϒʔετʯͷద༻ʹͳΓ·͢ɻ  ɹɹɹ޿ࠂओ͞·ͷFacebBookΞΧ΢ϯτ͝ڞ༗͕ඞཁʹͳΔ৔߹͕͍͟͝·͢ɻ౎౓͓໰߹͍ͤͩ͘͞ɻ

of assignment. ޿ࠂΦϓγϣϯ 4. ޿ࠂϝχϡʔ ྉۚʹ͍ͭͯ ഑৴අ อূIMP ഑৴୯Ձ ૝ఆPV ܝࡌظؒ ᶃ Story   SNS Boost ¥1,000,000 500,000 ¥2.0/v-imp 5,000-20,000 1ϲ݄ఔ౓ 2࣍ར༻අ ར༻ର৅ઌ ର৅ظؒ ᶄ Story   2࣍ར༻ ¥1,000,000 ޿ࠂओ༷Φ΢ϯυαΠτɺWantedly PeopleҎ֎ͰͷWEB޿ࠂ഑৴ɺ  αΠωʔδͳͲ԰֎޿ࠂɹ౳ 1೥ؒຖͷ༗ঈങऔɻ  2೥໨͔Β50ສԁɻ ᶅ Article   2࣍ར༻ ¥300,000 ޿ࠂओ༷Φ΢ϯυαΠτɺWantedly PeopleҎ֎ͰͷWEB޿ࠂ഑৴ ౳  ˞Wantedly Peopleهࣄϖʔδ΁ͷϦϯΫઃஔ͸ແঈ ظؒແ੍ݶͰͷ༗ঈങऔɻ ࣮ࢪඅ༻ Ϩϙʔτ߲໨ ఏग़໨҆ ᶆ ଐੑϨϙʔτ ¥300,000 ޿ࠂ઀৮Ϣʔβʔͷɹۀछʗاۀن໛ʗ໾৬ऀ෼෍ ܝࡌऴྃͷ5Ӧۀ೔ޙ ᶇ ؆қΞϯέʔτ ¥500,000 ޿ࠂ઀৮ɾඇ઀৮Ϣʔβʔͷɹճ౴ൺ཰ʗൺֱɹ˞ઃ໰࢓༷ɿ3໰ఔ౓ ճ౴બ୒੍ ܝࡌऴྃͷ10Ӧۀ೔ޙ ɾֹۚɿશͯάϩεֹۚʢ੫ൈʣɹ ɾϨϙʔτɺΞϯέʔτ࢓༷ͳͲৄࡉ͸͓໰߹͍ͤͩ͘͞ɻ ɾᶃɹWantedly People FacebookΞΧ΢ϯτ͔Βͷ޿ࠂ഑৴ɻΞϓϦ֎Ͱͷࢹௌ͕ՄೳͰ͢ɻ  ɹɹɹWEBϒϥ΢β্ʹίϯςϯπΛઃஔ͠ɺϑΟʔυ޿ࠂ౳Ͱ༠ಋ͠·͢ɻ  ɹɹɹ૝ఆPV͸γΣΞʹΑΔΫϦοΫΛؚΜͰ͍·͢ɻ    ɾᶄ ࢖༻ίϯςϯπɺ࢖༻໨తɺܝࡌ৔ॴʹ͍ͭͯɺฐࣾͰͷࣄલ৹ࠪΛ͓ئ͍͓ͯ͠Γ·͢ɻ ɹɹ ৹ࠪͷ݁Ռɺ࢖༻ʹ͙ͦΘͳ͍ͱ൑அ͞Εͨ৔߹͸2࣍ར༻Λ͓அΓͤͯ͞௖͘৔߹΋͍͟͝·͢ɻ

Wantedly People Ads Media Guide 5. ೖߘنఆ

of assignment. ᶃ ಈը ௕͞ɿ3ʙ180ඵ 3ʙ15ඵΛਪ঑ ϑΝΠϧ֦ுࢠɿ.mp4 ΞεϖΫτൺɿ1.91:1ʙ1:1·Ͱɺ16:9ɺ4:3ɺ1:1 ౳ ࠷খαΠζɿ୹ล600pxҎ্ ࠷େϑΝΠϧαΠζɿ500MB Ի੠ɿεςϨΦAACΦʔσΟΦѹॖɺ128kbpsҎ্Λਪ঑ ϑϨʔϜϨʔτɿ࠷େ30fps ϏοτϨʔτɿ࠷େ1.5Mbps ಈըίʔσοΫɿH.264ɺVP8 ᶄ αϜωΠϧը૾  (࠶ੜલɾࢭΊը) ୹ล600pxҎ্ɺ͔ͭΞεϖΫτൺ͕ಈըຊฤͱಉ͡ JPEG·ͨ͸PNG ᶅ λΠτϧ 35จࣈ಺ʢશ֯ʣ20จࣈҎ্Λਪ঑ ᶆ Ωϟϓγϣϯ 100ʙ200จࣈʢશ֯ʣ 150จࣈఔ౓಺Λਪ঑ ᶇ ޿ࠂओදه 20จࣈҎ಺ ᶈ ϦϯΫઌURL 1఺͝ࢧڅ͍ͩ͘͞ ᶃ ᶆ ᶈ ᶄ ᶅ ᶇ ஫ҙࣄ߲ ɾʮWantedly People ͓͢͢Ίχϡʔεʯͱͯ͠഑৴͞ΕΔͨΊɺʮ޿ࠂओ͞·͔Βͷൃ৴Ͱͳ͘ɺୈ3ऀͷऔࡐʯ෩ͷςΩετͱ͍͍͓ͤͯͨͩͯ͞Γ·͢ɻ  ɹʢ৽ฉͷݟग़͠ͷΑ͏ͳΠϝʔδʣɻ޿ࠂޮՌ΋ߴ͘ͳΔ܏޲͕͍͟͝·͢ɻ  ྫɿ̋ɹABC͕ࣾ৽঎඼Λൃച  ɹɹ ˚ɹABC͔ࣾΒૉఢͳ৽঎඼ͷ͓஌Βͤʂ  ɾػछґଘจࣈɺˇ˒ͳͲͷه߸ɺʻʼͳͲڧௐจࣈɺจ಄จ຤ͷεϖʔε΍ಉ͡ه߸ͷ࿈ଓ࢖༻ɺإจࣈɺ෬ͤࣈ͸࢖༻Ͱ͖·ͤΜɻ ɾ޿ࠂओදه͸ɺ޿ࠂओ໊·ͨ͸޿ࠂ঎඼໊ʹݶΓ·͢ɻ ɾϦϯΫઌϖʔδ΋ܝࡌՄ൱ର৅ʹͳΓ·͢ɻ৹ࠪ݁ՌʹΑͬͯ͸ܝࡌલ·Ͱʹमਖ਼͍ͨͩ͘৔߹͕͍͟͝·͢ɻ 4. ೖߘنఆ Video Ads ೖߘ࢓༷ Video Ads ࢓༷

of assignment. ᶃ POSTλΠτϧ 35จࣈҎ಺ʢશ֯ʣ ᶄ όοΫάϥ΢ϯυը૾ ԣ1280 px ॎ960 px Ҏ্ ͷ JPEG·ͨ͸PNG ᶅ ϦϯΫίϯςϯπλΠτϧ 35จࣈҎ಺ʢશ֯ʣ 20จࣈҎ্Λਪ঑ ᶆ ϦϯΫίϯςϯπը૾ ʢແ͠΋Մʣ 144 x 144 px JPEG·ͨ͸PNG ᶇ ΤΩεύϯυޙΩϟϓγϣϯ 100ʙ200จࣈʢશ֯ʣ 150จࣈఔ౓಺Λਪ঑ ᶈ ޿ࠂओදه 20จࣈҎ಺ ᶉ ϦϯΫઌURL 1఺͝ࢧڅ͍ͩ͘͞ ɾόοΫάϥ΢ϯυը૾͸ɺจࣈͷࢹೝੑΛ֬อ͢ΔͨΊͷ৭໘͕ը૾ͷ্ʹॏͳͬͯදࣔ͞Ε·͢ ɾόοΫάϥ΢ϯυը૾͕ॎ௕ͷ৔߹ɺ࢓༷ʹΑΓը૾ͷݟ੾Ε͕ൃੜ͠·͢ɻ ɾʮWantedly People ͓͢͢Ίχϡʔεʯͱͯ͠഑৴͞ΕΔͨΊɺʮ޿ࠂओ͞·͔Βͷൃ৴Ͱͳ͘ɺୈ3ऀͷऔࡐʯ෩ͷ  ɹɹςΩετͱ͍͍͓ͤͯͨͩͯ͞Γ·͢ɻʢ৽ฉͷݟग़͠ͷΑ͏ͳΠϝʔδʣɻ޿ࠂޮՌ΋ߴ͘ͳΔ܏޲͕͍͟͝·͢ɻ  ྫɿ ̋ɹABC͕ࣾ৽঎඼Λൃച  ɹɹ ˚ɹABC͔ࣾΒૉఢͳ৽঎඼ͷ͓஌Βͤʂ  ɾػछґଘจࣈɺˇ˒ͳͲͷه߸ɺʻʼͳͲڧௐจࣈɺจ಄จ຤ͷεϖʔε΍ಉ͡ه߸ͷ࿈ଓ࢖༻ɺإจࣈɺ෬ͤࣈ͸࢖༻Ͱ͖·ͤΜɻ ɾΤΩεύϯυޙΩϟϓγϣϯͰ͸ɺՕ৚ॻ͖΍̍ߦ͝ͱͷվߦ͸ආ͚͍ͯͩ͘͞ɻ୺຤ʹΑͬͯςΩετંΓฦ͠Ґஔ͕มΘΔͨΊ ɹόϥϯεͷѱ͍จষʹݟ͑ΔՄೳੑ͍͟͝·͢ɻ˞ݪߘҊΛ͚ͨͩΕ͹ɺϥΠςΟϯά͝૬ஊ΋ঝΓ·͢ɻ ɾ޿ࠂओදه͸ɺ޿ࠂओ໊·ͨ͸޿ࠂ঎඼໊ʹݶΓ·͢ɻ ɾϦϯΫઌϖʔδ΋ܝࡌՄ൱ର৅ʹͳΓ·͢ɻ৹ࠪ݁ՌʹΑͬͯ͸ܝࡌલ·Ͱʹमਖ਼͍ͨͩ͘৔߹͕͍͟͝·͢ɻ Infeed Ads ࢓༷ 4. ೖߘنఆ Infeed Ads ೖߘ࢓༷ ஫ҙࣄ߲ ᶃ ᶅ ᶈ ᶇ ᶉ ᶄ ᶆ

of assignment. ޿ࠂېࢭ঎඼ɾαʔϏεٴͼදݱʹ͍ͭͯ ঎඼ɾαʔϏε දݱ αʔϏεମݧΛେ્͖͘֐͢Δ΋ͷɺϢʔβʔʹෆརӹʹͳΔ΋ͷɺWantedly people ͷϒϥϯυՁ஋Λଛͳ͏΋ͷʹؔͯ͠ ͸ɺ޿ࠂग़ߘΛېࢭ͍͖ͤͯͨͩ͞·͢ɻ w ౰ࣾͷࣄۀڝ߹ʹ͋ͨΔͱ൑அͨ͠঎඼ɺαʔϏε w Ξμϧτؔ࿈ɺग़ձ͍ܥɾίϛϡχςΟܥͷ঎඼ɺαʔϏε w ೥ྸ੍ݶͷ͋ΔήʔϜɺөը w ๫ྗஂ౳ͷ൓ࣾձత੎ྗʹؔ࿈͢Δ঎඼ɺαʔϏε w ିۚۀ ফඅऀۚ༥ɺΩϟογϯά౳ʣ w ઌ෺औҾɺෆಈ࢈౤ࢿͳͲͷ౤ػੑͷߴ͍঎඼ɺαʔϏε w ҩྍߦҝͦͷଞ͜Εʹ४ͣΔߦҝʹؔ࿈͢Δ঎඼ɺαʔϏε w ඒ༰੔ܗɺΠϯϓϥϯτɺϨʔγοΫɺλτΡʔʹؔ࿈͢Δ঎඼ɺαʔϏε w ২ໟɾൃໟɾҭໟʹؔ࿈͢Δ঎඼ɺαʔϏε w ҩྍػؔͳͲʹΑΔҩྍٕज़ͷ঺հ w ਎ମػೳݕࠪͷؔ࿈঎඼ w ࡈ৔ɾ૴ࣜɾุ͓ͳͲͷ૴ࡇؔ࿈αʔϏε w ࿈࠯ൢചऔҾ ϚϧνɾωοτϫʔΫϏδωε ʹؔΘΔ঎඼ɺαʔϏε w ೖࡳݖߪೖܕΦʔΫγϣϯ w ๏཯ɺ੓ྩɺলྩɺ৚ྫͦͷଞنଇɺߦ੓ࢦಋͳͲʹҧ൓͢Δ w ঎඼ɺαʔϏεɺ·ͨ͸ͦͷڪΕ͕͋Δ΋ͷ w ͦͷଞɺ౰͕ࣾෆద੾ͱ൑அͨ͠঎඼ɾαʔϏε w ެংྑଏʹ൓͢Δ΋ͷ w ϢʔβʔʹෆշײΛٴ΅͢ҞΕͷ͋Δ΋ͷ w ຊαʔϏεͷӡӦΛ๦֐͢Δ΋ͷ w ๏཯ ܠද๏ɾༀࣄ๏ͳͲ ɾ৚ྫɾ๏ྩʹҧ൓͢Δ΋ͷ w ݸਓ৘ใنଇʹ൓͢Δ΋ͷ w ౰ࣾ·ͨ͸ୈࡾऀͷஶ࡞ݖɾ঻૾ݖɾϓϥΠόγʔɾ w ࡒ࢈౳Λ৵֐͢Δ͓ͦΕͷ͋Δ΋ͷ w ౰ࣾ·ͨ͸ୈࡾऀʹෆརӹΛ༩͑Δ΋ͷ w ౰ࣾ·ͨ͸ୈࡾऀΛ㒷ᨱɺதই͢Δ΋ͷ w ޿ࠂͷදݱͱϦϯΫઌ͔͕ҟͳΔ΋ͷ w ϦϯΫઌʹ޿ࠂܝࡌېࢭ಺༰ΛؚΉ΋ͷ w ڏِɾތେɺͦͷଞਅِ͕ٙΘΕΔදݱΛؚΉ΋ͷ w ໌ࣔత·ͨ͸҉ʹಛఆڝ߹Λࣔࠦ͢Δൺֱදݱɺ࣮ূ͞Εͯ w ͍ͳ͍ࣄ߲Λ͋͛Δൺֱදݱ w ෆެฏͳج४ʹΑΔൺֱදݱؚ͕·ΕΔ΋ͷ w ๫ྗతදݱɺਫ਼ਆతѹྗɺ㒷ᨱதইɺΘ͍ͤͭදݱɺࠩผɺ w ൜ࡑߦҝͳͲࣾձతʹෆద੾ͳදݱΛؚΉ΋ͷ w ੓࣏ɺफڭɺΞμϧτΛॿ௕͢ΔͱΈͳ͞ΕΔ΋ͷ w ౤ػ৺ɺࣹ޾৺Λ͓͋Δ΋ͷ w ෆྑ঎๏ɺ࠮ٗతͱΈͳ͞ΕΔ΋ͷ w ެ৬બڍ๏ʹ఍৮͢ΔڪΕͷ͋Δ΋ͷ w ͦͷଞɺ౰͕ࣾෆద੾ͱ൑அͨ͠಺༰ 4. ೖߘنఆ ېࢭ঎඼ɾαʔϏεɾදݱ ※্هʹ֘౰͢Δ঎඼ɺαʔϏεͰ΋ࣄۀऀ্͕৔اۀ·ͨ͸ɺ  ࠃͷڐೝՄΛಘ͍ͯΔ৔߹΍ɺܝࡌ಺༰ɺͦͷදݱͷن੍Λ৚݅ͱͯ͠  ɹܝࡌՄͱ͍ͤͯͨͩ͘͞৔߹΋͍͟͝·͢ɻ͝૬ஊ͍ͩ͘͞ɻ

of assignment. ܝࡌ·ͰͷྲྀΕ ܝࡌՄ൱֬ೝ ͓ݟੵɾ͝ఏҊ ͓ਃࠐΈ ͝ೖߘ ͝ܝࡌ ݪߘͳͲૉࡐҰࣜΛWantedly PeopleνʔϜ ͕࡞੒͢Δ৔߹ɺ࠷୹17Ӧۀ೔ఔ౓Ͱ ܝࡌ։͍࢝ͨ͠·͢ɻ 4. ೖߘنఆ ൃ஫ɾ͓໰͍߹Θͤ ᶃStory ᶄArticle 17−30Ӧۀ೔Ͱاը੍࡞ɾ։࢝ هࣄ΍άϥϑΟοΫͷ಺༰ʹΑͬͯɺ εέδϡʔϧ͸ҟͳΓ·͢ͷͰɺৄ͘͠͸ Ӧۀ୲౰·Ͱ͓໰͍߹Θ͍ͤͩ͘͞ɻ ᶅVideo ᶆInfeed ܝࡌ։࢝5Ӧۀ೔લ ೖߘ ৹ࠪ ※৹ࠪͷ݁Ռɺ޿ࠂදݱͳͲ͕ฤूϙϦγʔʹԊΘͳ͍৔߹ɺ಺༰มߋͷ͓ئ͍Λ͍͖ͤͯͨͩ͞·͢ɻ  มߋෆՄͷ৔߹ɺܝࡌͰ͖͔ͶΔ৔߹͕͍͟͝·͢ɻ

of assignment. 1. ϝʔϧ໊݅ ʲݟੵ΋Γґཔʳ˓˓୅ཧళɺ޿ࠂओʹ˓˓ࣾҊ݅ 2. ໰߹ͤ֓ཁ Լه֓ཁʹͯ໰߹ͤ͠·͢ɻݟੵ΋Γఏग़Λ͓ئ͍͠·͢ɻ ͓໰͍߹Θͤʹ͍ͭͯ ɾ͝ൃ஫Ѽઌɿ [email protected]  ɾ͝ೖߘѼઌɿ [email protected] ୲౰ɿWantedly People AdsηʔϧενʔϜ୲౰Ѽ (ࢁޱɾ໺࡚ɾদຊ) Tellɿ03-6868-8200 ӈه 1. . 2. ͷॴఆ߲໨Λ [email protected] Ἤ͓ૹΓ͍ͩ͘͞ɻ ฐࣾ޿ࠂνʔϜ୲౰ΑΓฦ৴͍ͨ͠·͢ɻ ϑΥʔϜʹͳ͍͓໰߹Θͤ΋ɺ ͓ؾܰʹ͝࿈བྷ͍ͩ͘͞ɻ 4. ೖߘنఆ ൃ஫ɾ͓໰͍߹Θͤ ɾ޿ࠂओɹɹɿ ◦◦◦◦◦◦◦◦◦◦◦◦ ɾ୅ཧళɹɹɿ ◦◦◦◦◦◦◦◦◦◦◦◦  ɾ޿ࠂ঎ࡐɹɿ ◦◦◦◦◦◦◦◦◦◦◦◦  ɾ޿ࠂछྨɹɿ ᶃ Story / ᶄ Article / ᶅ Video / ᶆ infeed  ɾܝࡌظؒɹɿ 2018/◦◦/◦◦ (༵೔) ~ 2018/◦◦/◦◦ (༵೔)  ɾܝࡌྔɹɹɿ ◦◦ PV or IMP ૝ఆ  ɾਃࠐֹۚɹɿ ◦◦◦◦◦◦◦ ԁ  ɾӦۀ୲౰໊ɿ ◦◦◦◦◦◦◦◦◦◦◦◦  ɾඋߟɹɹɹɿ ◦◦◦◦◦◦◦◦◦◦◦◦  ଞͷ͓໰͍߹Θͤ

WP_Media_guide_7-9-2018_v1.1.pdf

WP_Media_guide_7-9-2018_v1.1.pdf

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©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

Wantedly People Ads Media Guide 1. Wantedly People

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

Wantedly People Ads Media Guide 2. Wantedly People ʮ࿩୊ʯ

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

Wantedly People Ads Media Guide 3. Wantedly People Ads

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

Wantedly People Ads Media Guide 4. ޿ࠂϝχϡʔ

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

Wantedly People Ads Media Guide 5. ೖߘنఆ

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition

©2018 Wantedly, Inc. Prohibition of copying without permission / prohibition