The Thing About Innovation

Presented at Travel Tech Innovation Summit [ http://www.luxatiainternational.com/Events/annual-mobile-first-travel-summit/ ] on 2016-Sept-16

Transcript

1. The Thing About Innovation Maciej Matyjas Director, Technology Hotels.com Twitter/@matyjas; Snapchat/ma-tyjas; linkedin/matyjas Feedback Please => http://goo.gl/ifyAcF
2. Interesting relationship
3. We ♥ it
4. attraction
7. want
8. Wish we created it
9. “Why didn’t I think of that?”
12. looks easy
13. hard
14. expensive
15. slow
16. Usually it fails
22. dilemma
23. Innovation in travel
25. 2015 November 17!
26. 2016 June 23
27. MVP?
28. Training that machine
29. “Adjacent possible” Stuart Kauffman
30. Lily pads & moonshots
31. Cost over time -2 -1 0 1 2 3 4 5 1 2 3 4 5 6 7 8 9 10 Moonshot Lily pads
33. Innovation Shortcuts • Lily pads • Take your own 360 degree photos (Thanks Daniel from GCH Group!) • More?
35. “Easy is the new loyalty” Paul Richer from Genesys Digital Transformation
37. federated
40. partnership
41. Innovation Shortcuts • Lily pads • Take your own 360 degree photos (Thanks Daniel from GCH Group!) • Partnerships • More?
42. Hackathon
43. Sponsor a hackathon prize
44. Go to a hackathon
45. API
46. Enabler • Web site • Web apps • Native apps • Chatbots • Amazon Alexa • Apple Wallet/Passbook • ’Mashups’ • Widgets • 3rd party integration • Google Now • Wearables • Google ads APIs • Facebook Marketing APIs • Prototypes
47. Build an API
48. Maybe you already have an API? Hotels • Trip Advisor • Expedia Affiliate Network • Skyscanner • TripExpert • Foursquare • Google Places • Facebook Graph API Airports/Cruises/Events/etc • Travelport Universal API • Amadeus APIs • FlightStats • SITA Airport FIDS API • Amadeus Cruise API • Meetup • Ticketmaster
49. Innovation Shortcuts • Lily pads • Take your own 360 degree photos (Thanks Daniel from GCH Group!) • Partnerships • Participate in a Hackathon • Use the APIs you already have • More? • Yes, but not today
50. Key takeaway
51. afraid
52. cheap
53. quick
54. Pick some short cuts
55. Time for Questions? Maciej Matyjas Director, Technology Hotels.com Twitter/@matyjas; Snapchat/ma-tyjas; linkedin/matyjas Feedback Please => http://goo.gl/ifyAcF
56. Photo Credits • Apple Watch http://www.apple.com/pr/ • Uber screenshots https://www.flickr.com/photos/guspim/ • Steve https://www.flickr.com/photos/detroity2k/ • Elon Musk https://simple.wikipedia.org/wiki/Elon_Musk • Google, G+, Nexus https://www.google.com/intl/en/press/images.html • Google Wave http://akae.blogspot.co.uk/2009_11_01_archive.html • Google Buzz https://www.meetup.com/gdg-silicon-valley/files/ • Google Glass https://de.wikipedia.org/wiki/Google_Glass
57. Photo Credits (continued) • Fake Google Reader logo https://en.wikipedia.org/wiki/File:Google_Reader_logo_Galligan .png#filelinks • FB sign http://newsroom.fb.com/media-gallery/menlo-park- headquarters/facebook-headquarters-front-sign/ • FB Home https://en.wikipedia.org/wiki/Facebook_Home (By Source (WP:NFCC#4), Fair use, https://en.wikipedia.org/w/index.php?curid=39067872 ) • FB Paper http://marketeer.kapost.com/quiet-content- marketing/
58. Photo Credits (continued) • Nexus Q http://www.theverge.com/2012/6/27/3120194/google- nexus-q-home-media-streamer • Hello Hipmunk https://angel.co/projects/232837-hello- hipmunk?src=user_profile • Hello Hipmunk og http://thenextweb.com/insider/2015/11/17/hipmunk-hello-uses- artificial-intelligence-to-plan-your-next-vacation-for-you/#gref • Hello Hipmunk chat bot http://www.travelpulse.com/news/travel- technology/hello-hipmunk-expands-its-chat-reach.html
59. Photo Credits (continued) • Button, Uber, Hotels.com http://luxitality.com/hotels-com- announces-partnership-with-interconnectivity-pioneer-button/ • Where Good Ideas Come From https://www.goodreads.com/book/show/8034188-where- good-ideas-come-from • MIT Sloan Management Review https://commons.wikimedia.org/wiki/File:Mit-smr-social- default.png
60. References • http://sloanreview.mit.edu/article/finding-a-lower-risk-path-to- high-impact-innovations/ • https://www.goodreads.com/book/show/8034188-where- good-ideas-come-from • http://www.bbc.co.uk/news/business-37048822