We can borrow tools from user experience research to shape devrel strategy spinster cardigan / https://www.flickr.com/photos/[email protected]/8747337118
@mbrevoort ““…first and foremost apologize for our confusion. We want to reset our relationship, and we want to make sure that we are learning, that we are listening, and that we are rebooting." - Jack Dorsey
How? @mbrevoort How do you feel if you did not have X (present) How do you feel if you had X (absent) • I like it • I expect it • I am neutral • I can tolerate it • I dislike it Given feature X:
Evaluation @mbrevoort Like it Expect it Don’t Care Live With Dislike Like it Questionable Delighter Delighter Delighter Linear Satisfier Expect it Reverse Questionable Indifferent Indifferent Baseline Don’t Care Reverse Indifferent Indifferent Indifferent Baseline Live With Reverse Indifferent Indifferent Questionable Baseline Dislike Reverse Reverse Reverse Reverse Questionable Feature Present Feature Absent
Evaluation @mbrevoort Like it Expect it Don’t Care Live With Dislike Like it Delighter Delighter Delighter Linear Satisfier Expect it Indifferent Indifferent Baseline Don’t Care Indifferent Indifferent Indifferent Baseline Live With Indifferent Indifferent Baseline Dislike Feature Absent Feature Present
Evaluation @mbrevoort Like it Expect it Don’t Care Live With Dislike Like it Delighter Delighter Delighter Linear Satisfier Expect it Baseline Don’t Care Baseline Live With Baseline Dislike Feature Absent Feature Present
Review @mbrevoort User experience research techniques should help shape your developer relations strategy. • Personas • Journey Maps • Watch, Ask, Listen • Kano Model • Design for Satisfaction and Delight
mbrevoort
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