Level Up Your Content by REALLY Knowing Your Audience

Transcript

1. Level up your content by REALLY knowing your audience Meg Sharma BAUER MEDIA speakerdeck.com/megsharma @MegisanSEO
6. Data is still #1... #brightonseo @MegisanSEO
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10. take the journey from query to answer #brightonseo #brightonseo @MegisanSEO @MegisanSEO
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13. Where do these users go? #brightonseo #brightonseo @MegisanSEO @MegisanSEO
15. 7,577,260 keywords with 'reddit' #brightonseo @MegisanSEO
16. Facebook (2.91 billion active users) YouTube (2.56 billion active users) Instagram (1.478 billion active users) TikTok (1 billion active users) Pinterest (444 million active users) Twitter (436 million active users) Reddit (430 million active users) LinkedIn (310 million active users) Quora (300 million active users) 1. 2. 3. 4. 5. 6. 7. 8. 9. Most popular social platforms by active monthly users Statistica, Jan 23 #brightonseo @MegisanSEO
17. In 2019, '76% of internet users participated in an online community.' online communities including blogs, forums, and/or vlogs across all devices. blog.gwi.com/ #brightonseo @MegisanSEO
18. 39% 31% Benefits of online communities learn something new ideas and inspiration #brightonseo @MegisanSEO blog.gwi.com/
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20. 1.8bn 50% Facebook Group Users use facebook groups every month are in 5 groups or more TheGovLab #brightonseo @MegisanSEO
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22. 52m daily active users. 3.4m subreddits. 140k subreddits active at any given moment. #brightonseo @MegisanSEO
23. r/reptiles r/reptilecare r/geckos r/chameleons r/snakes r/lizards r/tortoise r/turtle r/bearded dragons r/leopardgecko r/crestedgecko r/cornsnake r/ballpython r/hognosesnake r/monitorlizard r/skinks r/iguanas 153k members 775k members 257k members #brightonseo @MegisanSEO
24. r/reptiles r/reptilecare r/geckos r/chameleons r/snakes r/lizards r/tortoise r/turtle r/bearded dragons r/leopardgecko r/crestedgecko r/cornsnake r/ballpython r/hognosesnake r/monitorlizard r/skinks r/iguanas 1,150 Top 10 KWs 3,344 Top 10 KWs 2,005 Top 10 KWs @MegisanSEO #brightonseo
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34. 1.1bn monthly active users. users are 1.3x more likely to know about a trend before their peers #brightonseo @MegisanSEO
35. 10-19 24.9% 20-29 22.3% 30-39 21.6% 40-49 20.2% 50+ 11% age groups on tiktok Statistica, Jan 23 #brightonseo @MegisanSEO
37. 60.4k Global monthly searches. Bloomsbury Publishing attributed 220% of business profit in 2021 to booktok. #brightonseo @MegisanSEO
42. Einstein “Any fool can know. The point is to understand.” #brightonseo @MegisanSEO
43. understand whats important to the community #brightonseo @MegisanSEO
44. understand the different groups that make up the community #brightonseo @MegisanSEO
45. understand the jargon the community use, and apply it correctly #brightonseo @MegisanSEO
46. understand the content they need, when, how and why #brightonseo @MegisanSEO
47. understand the content they want, when, how and why #brightonseo @MegisanSEO
48. understand their pain-points, problems and ‘unanswered‘ queries #brightonseo @MegisanSEO
49. understand trends and new content ideas, before they appear on tools #brightonseo @MegisanSEO
50. #brightonseo @MegisanSEO EEAT Topical Authority
51. A better experience for your audience as they influence your content decisions #brightonseo @MegisanSEO
52. Use online communities to inform your content, what you should include, on search AND social and REALLY help (and know) your audience. #brightonseo @MegisanSEO Remember the user journey Put aside your bias
53. Level up your content by REALLY knowing your audience Meg Sharma BAUER MEDIA @MegisanSEO speakerdeck.com/megsharma