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The Distribution Supercycle

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The Distribution Supercycle

15 slides on the distribution supercycle: why production costs are going to zero, why CPMs keep climbing, and why the Distribution Engineer — part builder, part strategist — is the most valuable hire of 2026. Includes the Anthropic one-person proof, the four-levels framework, and a direct prescription for founders.

Full talk: https://mikelitman.me/distribution-engineer

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Michael Litman PRO

April 23, 2026

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