Digital Measurement with Google Analytics

Meetup notes for Kongkow IT Medan #11

Transcript

1. Digital Measurement with Google Analytics Mickeel Pramono
2. Anyone have product/startup/business?
3. If you own a startup/business What is worse than going bankrupt?
4. If you own a startup/business What is worse than going bankrupt? Not knowing your company is progressing toward bankrupt.
5. Why do I need measurement?
6. Imagine having exam, but you never get to know the score
7. Imagine having exam, but you never get to know the score You will never know you are better or worse in your class
8. How to start?
9. Data collection In this case, visitor data collection with Google Analytics
10. As simple as putting this code on all you webpages
11. Case Study
12. Not My Game Game Rental Marketplace
13. NotMyGame.com Website traffic on the first week of going Live. Note: - No ads yet - No Marketing yet - No nothing - Just simply deploying to a brand new domain
14. FYI, it's very Not normal To have traffic like this on your brand new domain.
15. So, what happened? We drill down the traffic traffic reports
16. Live Demo
17. A LOT of direct traffic and searches
18. What did they searched?
19. But Not My Game is a Game website Not Youtube converter
20. And We found something
21. Apparently video2mp3.net domain is pointing to our server's IP I'm not sure we are lucky or what at that moment
22. Video2Mp3.net screenshot from Chip.de
23. What if, you still feel you don't need measurement?
24. Measurement still have one or more things for you, like research your next idea
25. Analyze competition with Similarweb.com and Alexa.com
26. Trend check with Google trend
27. "Measurement is always good, whether the result is good or bad nonetheless"
28. Tools mentioned Google Analytics Similarweb.com Alexa.com Trends.google.com
29. Thank You
30. Prepared on May 2018 Kongkow IT Medan #11 Mickeel.com