Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Digital Measurement with Google Analytics
Search
Mickeel
May 26, 2018
Technology
0
76
Digital Measurement with Google Analytics
Meetup notes for Kongkow IT Medan #11
Mickeel
May 26, 2018
Tweet
Share
Other Decks in Technology
See All in Technology
AI JIMY - 登壇(インストール編)
hanacchi
0
140
OPENLOGI Company Profile for engineer
hr01
1
2.1k
試作とデモンストレーション / Prototyping and Demonstrations
ks91
PRO
0
150
CockroachDB はどのくらい「しぶとい」のか? / How tough is CockroachDB?
kota2and3kan
13
4.8k
スクラムに出会って「できた」を実感できるようになってきた話 / Scrum makes me feel like I can do it
yayoi_dd
2
110
TypescriptでのContextualな構造化ロギングと社内全体への導入
leveragestech
3
480
TypeScript の抽象構文木を用いた、数百を超える API の大規模リファクタリング戦略
yanaemon
6
1.2k
SWC Transformerから見るTypeScript関数記述ベストプラクティス
fujiyamaorange
1
170
Observabilityジャーニーを実現するためのAWSサービス:OSS編
o11yfes2023
0
110
日本が誇るイタリアのダンスミュージック!? ユーロビートって何??
minorun365
PRO
1
130
Oracle Base Database Service 技術詳細
oracle4engineer
PRO
5
38k
令和版ソフトウェアエンジニアの情報収集術 PHPカンファレンス香川2024
ysknsid25
4
830
Featured
See All Featured
Statistics for Hackers
jakevdp
790
220k
Making Projects Easy
brettharned
109
5.5k
Designing on Purpose - Digital PM Summit 2013
jponch
111
6.5k
Gamification - CAS2011
davidbonilla
77
4.6k
We Have a Design System, Now What?
morganepeng
43
6.8k
The Art of Programming - Codeland 2020
erikaheidi
43
12k
Infographics Made Easy
chrislema
238
18k
Teambox: Starting and Learning
jrom
128
8.4k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
20
1.8k
Building Adaptive Systems
keathley
32
1.9k
The Brand Is Dead. Long Live the Brand.
mthomps
49
30k
GraphQLの誤解/rethinking-graphql
sonatard
56
9.3k
Transcript
Digital Measurement with Google Analytics Mickeel Pramono
Anyone have product/startup/business?
If you own a startup/business What is worse than going
bankrupt?
If you own a startup/business What is worse than going
bankrupt? Not knowing your company is progressing toward bankrupt.
Why do I need measurement?
Imagine having exam, but you never get to know the
score
Imagine having exam, but you never get to know the
score You will never know you are better or worse in your class
How to start?
Data collection In this case, visitor data collection with Google
Analytics
As simple as putting this code on all you webpages
Case Study
Not My Game Game Rental Marketplace
NotMyGame.com Website traffic on the first week of going Live.
Note: - No ads yet - No Marketing yet - No nothing - Just simply deploying to a brand new domain
FYI, it's very Not normal To have traffic like this
on your brand new domain.
So, what happened? We drill down the traffic traffic reports
Live Demo
A LOT of direct traffic and searches
What did they searched?
But Not My Game is a Game website Not Youtube
converter
And We found something
Apparently video2mp3.net domain is pointing to our server's IP I'm
not sure we are lucky or what at that moment
Video2Mp3.net screenshot from Chip.de
What if, you still feel you don't need measurement?
Measurement still have one or more things for you, like
research your next idea
Analyze competition with Similarweb.com and Alexa.com
Trend check with Google trend
"Measurement is always good, whether the result is good or
bad nonetheless"
Tools mentioned Google Analytics Similarweb.com Alexa.com Trends.google.com
Thank You
Prepared on May 2018 Kongkow IT Medan #11 Mickeel.com