Mico Career Deck_English

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1. Company Deck 2026 Oct. 2026
2. Company Profile TOTAL FUNDING 6.3 billion yen FOUNDED October 2017 MAJOR INVESTORS OFFICES Japan Osaka / Tokyo Overseas Manila / Bangalore EMPLOYEES 288 *Oct 2026 *And more © Mico Inc. 2
3. Built for the Global Stage Delivering cutting-edge technology to the world, together with exceptional talent from every corner of the globe Osamu Yamada CEO Ken Yaegashi COO Takahiro Ogoshi CPO Founded his first company at 20 and ran multiple businesses in Japan and overseas, including retail and trading. Launched Micoworks in 2017 as his third venture, built and sold two HR Tech businesses, and now leads its global push in marketing tech. Worked on strategy, M&A and new ventures at Accenture, then helped launch Supership HD. As CSO, led strategy, 10+ M&A deals, PMI and business growth. Director of two CyberAgent subsidiaries and head of its ad delivery system. Later led ad products at SmartNews, driving growth in Japan and the US. Sumit Agrawal VP, Innovation and Engineering Jerimy Abner VP, Emerging Product Engineering Soichiro Ishisugi VP, Customer Success Tech Lead at Cisco and Novell for 5 years, then Director and VP at Findability Sciences India, later CTO of its Japan entity and global head of patent review. 9 years at Accenture, then Technical Director at Electronic Arts. After Rakuten-AdRoll and Lionbridge, served as VP of Engineering at TaskUs. Helped launch MicoCloud (now Mico Engage AI) while at Kobe University. Joined Recruit after graduating and won its Rookie of the Year award in corporate sales. © Mico Inc. 3
4. Where Global Talent Comes Together Build your career on the world stage, alongside a truly global team # of Employees # of English Speakers 288 58% # of Nationalities Denmark Netherlands Israel Taiwan Finland Mexico Japan Belarus Ireland Philippines Sweden USA Vietnam India France Korea Canada Brazil China Nigeria Poland New Zealand Russia 23 *R&D © Mico Inc. 4
5. On the Path to Asia’s No.1 Vision 2030 2030 Delivering Asia's Most Trusted B2C Business OS and Creating a Better Future for Every Brand Asia No.1 Brand Empowerment Company Japan's #1 Agentic CX Platform for B2C Enterprises 2023.12 Series B (¥3.5B) Products 2022 Series A (¥1.8B) 2021 Location Products HR Business Divested 2019 2017 Launch of AURA (now Mico Engage AI) Location Company Founded / Launch of digmee © Mico Inc. 5
6. Empowering Every Brand to Create Moments That Capture Hearts In today's increasingly personalized and diverse world, businesses need ongoing communication to build lasting trust with customers. Guided by our vision of "LifeTime Trust," Mico aims to deepen customer relationships and maximize business outcomes through conversations that combine technology with human warmth. © Mico Inc. 6
7. B2C CX Imperative "Create a world where great products and services naturally reach more people." I founded my first company at the age of 20. One of the things that inspired me was The Boy Who Harnessed the Wind. Seeing a 14-year-old in Malawi bring electricity to his village with a homemade windmill he built through self-study sparked my ambition and made me believe I could do something meaningful, too. Running retail businesses taught me a hard lesson: no matter how much you refine your skills or customer service, a great offering can’t grow if people don’t know about it. Growth takes knowledge, execution, and the right team. That’s when I first wanted to “create a world where great products and services naturally reach more people." Later, watching Airbnb transform lives around the world with a single product convinced me that business knows no borders. To fully commit to that vision, around 2021 we sold two businesses that accounted for most of our revenue and went all in on the business we run today. Building on the quality we've refined through serving enterprise customers in Japan, we will empower brands not only in Japan but around the world. © Mico Inc. 7
8. Market Imperative Japan faces three critical workforce challenges: labor shortages, employee turnover, and rising wages. Structural change is essential. Companies Reporting a Shortage of Full-Time Employees Labor shortages began to surface in 2023, and Japan is projected to need about 11 million additional workers by 2040. 51.7% Source: Enlead Blog, "The Talent Shortage Undermining Businesses: The Latest Data and Strategies to Address It (2025 Edition)" Labor supply and demand simulation 0 -12.8 -25.1 -250 -63.3 Overall Turnover Rate Up 0.4 pts YoY -101.7 -192.8 -236.1 -282.8 -341.5 -389.1 -500 15.4% Source: GLORY OF BRIDGE, "Employee Turnover in Japan: Latest Trends and Industry Rankings" -479.2 -539.7 -604.0 -678.9 -750 -736.9 -833.2 -916.0 -1,000.7 -1,000 -1,100.4 -1,250 5 6 7 28 29 2030 2031 2032 2033 2034 2035 036 037 2038 2039 2040 2 23 4 2 2 202 20 202 202 202 202 20 20 Source: Based on RECRUIT Works Report 2023, "Future Forecast 2040" 0% Average Wage Increase Highest Level in 33 Years 5.58% Source: The Wall Street Journal © Mico Inc. 8
9. Context: Lead-to-Outcome However hard frontline teams work, human-led customer engagement has reached its limits. And yet, the right solution still doesn’t exist. Scale Beyond Human Capacity Speed Beyond Human Capacity Accessed Accessed 20:00 LINE 22:15 We'll recommend a plan tailored to your needs. Awarene ss Do you have any questions about our products? Conside ring We're here to help whenever you need us, 24/7. Conside ring Web Recommended Job Alerts Job Details AI Agent Are you currently looking for a job, Mr. Tanaka? 22:15 Engage every visitor. Reach out to tens of thousands of dormant leads every day. Precision Beyond Human Capacity Respond within seconds of detecting an opportunity. Operate around the clock, including nights and weekends. Your contract is approaching its renewal date. Active Custom er Tailor every interaction to individual context. Ensure no follow-up falls through the cracks. The limits of human effort aren’t about motivation or ability. They’re limits of scale, speed, and precision, which is why using AI effectively is essential. © Mico Inc. 9
10. Our Declaration Building the Leading Agentic CX Company for B2C Enterprises ⚫ MICO 2.0 — POSITIONING Realize the revenue in every conversation This is not about channels or systems. It's about redesigning the customer experience from the ground up for an AI- and agent-first world. Just as Salesforce defined CRM and HubSpot defined inbound marketing, Mico will be the first to define this category in Japan, and lead it. © Mico Inc. 10
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12. Mico’s Agentic CX Platform An Agentic CX Platform that unifies customer communication across channels and teams to boost efficiency and revenue Brand Manager Channels AI Driven Execution Outcome LINE Marketing SMS RCS Sales Marketing Agent Lower CPA Higher CVR AI agents plan, deliver and test campaigns to maximize CX-driven results Higher Opp Rate Higher LTV Sales Agent Higher Opp Rate Higher Close Rate AI agents autonomously handle everything from lead qualification to sign-up and payment, freeing sales to focus on high-value proposals Less Workload Higher NRR Voice Agent Better Collections Lower Costs Agent Execution Call Customer Support E-mail Web Store Staff Agent Analytics Supports everything from lead qualification to sign-up and payment, freeing sales to focus on high-value proposals Maximized Reach Mico Data Foundation Profile data Behavior data Conversation data Preference data © Mico Inc. 12
13. Mico’s Solution Mico uses cutting-edge AI to dramatically improve how consumers buy Alerts & Nudges Finance Your renewal is coming up. Any questions about your contract? Guided Steps I’d like help reviewing my contract. Complete Pick a date. Monday, August 3 Wednesday, August 5 I'll book a call with your rep. Tuesday, August 4 Contract Renewal Other Smart Alerts Agent Execution Real Estate New listings match your search. See other picks? Search, Viewings & Applications Complete 2LDK under ¥140K, 10-min walk to ◦◦ Stn? 10 matches found. … Book a viewing? Cart Recovery & Cross-sell EC Items left in your cart. Search & Buy Help Viewing Booked Complete Blue mugs under ¥5,000? How about this product? Anything else? Details Details Add to Cart Add to Cart Purchase © Mico Inc. 13
14. Our Clients Trusted by more than 6,000 brands with a customer retention rate of over 99% *Ranked No. 1 in Japan for three consecutive years at the SaaS Awards © Mico Inc. 14
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16. Our Values Our Values: The Four Principles Guiding Our Path to No. 1 in Asia 01 / 04 Deliver Business Outcomes Beyond Expectations Wow the Customer The continued trust of so many brands is proof of the impact we deliver. We start with the customer at the center of everything. We go beyond surface-level needs to uncover the real challenges and consistently deliver exceptional results that exceed expectations, earning our customers' trust for the long term. 6,000+ Number of Brands Served 99%+ Weekly Customer Retention Rate Wow the Customer stories shared at TGIM!, our weekly company-wide meeting MESSAGE FROM COO Ken Yaegashi Our bar for Wow the Customer isn’t whether a customer says “thank you.” It's about whether we've moved the needle on their business metrics and delivered an impact that genuinely surprises them. We learn from every engagement, continuously refine our approach, and work relentlessly to improve our customers' business outcomes. We believe this commitment, repeated across every project, is why more than 6,000 brands continue to choose us. © Mico Inc. 16
17. Our Values Our Values: Four Core Values That Guide Us Toward Becoming No. 1 in Asia 02 / 04 We Back People Who Take On Challenges with Passion Invest in Passion We have systems that back people who take on challenges, and they lead to real career growth. Passion and grit drive exceptional results for our customers. In an era when anyone can produce decent output, seeing things through without compromise is what sets you apart. As an organization, we bet on passionate people who take on challenges. We’d rather give the next opportunity to someone who went all in and failed than to someone who stopped short. CASE 01 CASE 02 Ryota Awashima Fuko Higashikubo Head of AX Office AI Growth Division, Planning Team Mico Engage AI PdM Now: Launching services as Head of AX Office CS (temp staff) Hired full-time Parental leave & return Now: Driving AI-native work CASE 03 CASE 04 Kyota Kimura Wojciech Jedynak Senior Specialist, Account Executive Division Tech Lead, Mico Message Team Inside Sales Manager Also heads Marketing Division Now: Enterprise Sales Mico Engage AI Fullstack Engineer Mico Message Tech Lead Now: Tech Lead, Sales Intelligence © Mico Inc. 17
18. Our Values Our Values: Four Core Values That Guide Us Toward Becoming No. 1 in Asia 03 / 04 Cross Boundaries of Language, Function, and Culture to Achieve Results as One Team Beyond Borders Our diverse teams across Japan, the Philippines, and India work together as one. We take ownership of challenges, crossing boundaries of language, function, and culture. When every individual brings a high standard of professionalism, combining our strengths allows us to create greater value together. We cross boundaries of language, function, and culture to tackle challenges head-on and achieve results that only a team can deliver. 23 58% 3 Number of Nationalities Represented Share of English Speakers in R&D Countries with Offices: Japan, the Philippines, and India MESSAGE FROM CPO Takahiro Ogoshi "Our products are built by one team spanning Japan, the Philippines, India, and Taiwan. Our colleagues in the Philippines now contribute to every product, and our AI engineers in Taiwan even joined sales meetings there. Across differences in language and role, we think hard together about how to WOW our customers. That's what makes our team strong." © Mico Inc. 18
19. Our Values Our Values: Four Core Values That Guide Us Toward Becoming No. 1 in Asia 04 / 04 We Don't Wait for Change. We Take the Next Step. Be the Change In the nine years since our founding, we have continued to evolve, boldly reshaping the core pillars of our business. BUSINESS | Our Business Evolution Bold challenges and new value come from an organization that keeps creating its own change. We think from the future backward, identify the right priorities, and take the initiative rather than wait for change. We test ideas on a small scale, learn from the results, and turn those insights into our next challenge, continuously evolving along the way. 2017 | Founded Started in HR Tech 2021 | Business Divestiture Pivot 2026 | Now Divested the HR Business Shifted Focus to Marketing Technology Agentic CX Platform NEXT CHALLENGE | The Next Transformation VISION 2030 Our Next Transformation: The Journey to No. 1 in Asia Our next goal is to become Asia's No. 1 Brand Empowerment Company by 2030. We have begun taking steps to expand into Taiwan, and our team continues to evolve as we prepare to scale globally. MEMBER'S VOICE Yuji Murakami Product Manager | Joined as a New Graduate in 2018 "When I joined, our organization was made up entirely of Japanese employees, and I worked in sales myself. Today, as a Product Manager, I build products while discussing ideas in English with colleagues from many countries. As the company evolves, so do I." © Mico Inc. 19
20. Living Our Values We embed our Values in everyday recognition and in how we identify, develop, and promote the next generation of leaders. Insert Photo The Value Next Leaders Program Mico Awards Feedback Culture At TGIM!, our weekly company-wide meeting, we share examples of employees putting our Values into action. By sharing specific stories across the company, we make our Values an integral part of everyday decisions and behaviors. We select standout members from each department to articulate their future vision through dialogue with our executives and prominent outside leaders, helping passionate challengers grow into our next leaders. At our twice-yearly All Hands, we honor employees who live our Values and deliver outstanding results. Winners are chosen from company-wide nominations, and an Award Book of messages to them is shared across the company. Feedback is part of our everyday culture, regardless of role or seniority. By communicating openly and honestly, we create an environment where everyone can continue to grow and raise their standards. © Mico Inc. 20
21. AI-native initiatives We’re investing heavily in building AI-native products and an AI-native organization. CEO AITO Company-wide AI-native task force reporting directly to the CEO Engineers × team members Young talent promoted through Invest in Passion Pairing & Support Sales Biz Customer Success Biz Eng Team Members × Engineers Eng Team Members × Engineers Marketing Biz Corporate Eng Team Members × Engineers Corp Eng Team Members × Engineers Across each business and function, team members pair with engineers to redesign workflows and implement AI-powered solutions. Company-Wide AI Learning & Training Elevating AI Skills Across the Entire Organization Work Hours Saved Through AI in a Single Quarter of 2026 4,000+ hrs © Mico Inc. 21
22. The People Driving Our Growth Meet the people behind our growth Kan Tsumura Consultant Director Jun Inumaru Japan Career Before Joining Mico Mitsubishi Corp. (posted in India) → Founded a company Career at Mico Joined as BizDev; as PdM, worked on launching new businesses and reaching PMF As AI division head, led building an AI-native org PdM Senior Manager Japan Career Before Joining Mico Launched a business at Gurunavi → Led the conversational AI business at Rakuten Career at Mico Joined during the launch of Mico Voice AI and took charge of service design Now: PdM driving Mico Voice AI's rapid growth Now: Leads the AI & e-commerce division © Mico Inc. 22
23. The People Driving Our Growth The People Driving Our Growth Nadav Avidan PdM Senior Manager Yashika Somani Japan Career Before Joining Mico Engineer at Yahoo (US) and others → Launched a product at an Israeli startup → Founded a Company Career at Mico Joined Mico Tokyo as Product Lead for Mico Engage AI Leading the E-commerce Product domain Engineer Lead Engineer India Career Before Joining Mico Engineer at McKinsey & Company Career at Mico Joined Mico India as Lead Engineer for Mico Engage AI Now: Leads technical architecture design for the CVP team Now: Leads the next-generation Mico Agentic CX Platform © Mico Inc. 23
24. Open Dialogue Know the company, connect with colleagues, and celebrate each other: building a place where everyone can take on challenges with confidence Purpose 01 Purpose 02 Purpose 03 Share Today & Tomorrow Connect Across Offices & Teams Celebrate Our Values in Action TGIM! Weekly Company All Hands Semiannually All Mico Value Daily A weekly company-wide meeting held every Monday morning, featuring employee recognition and the latest updates from each division Employees from Japan, the Philippines, and India come together to experience firsthand what is happening across Mico Recognizing Value-driven actions with Slack reactions, sharing examples across departments, and celebrating one another Product Update Mico Welcome Night Mico Award Monthly Monthly Semiannually Product Managers and engineers demonstrate the latest features, helping employees deepen their understanding of our services Casual meals that bring people together, welcoming new employees and fostering connections across departments Recognizing employees for embodying our Values and delivering results, based on nominations from colleagues across the company Strategy Sync Employee Clubs The Value Quarterly Leadership shares business strategy and progress firsthand, answers employee questions, and strengthens understanding of the business Regularly held Creating opportunities to connect outside work through activities such as futsal, golf, and our Cat Club Weekly Highlighting employees and real-life examples of our Values in action at TGIM!, deepening company-wide understanding of our Values © Mico Inc. 24
25. Open Dialogue We value opportunities to connect with colleagues across offices and departments. © Mico Inc. 25
26. Compensation & Grade Evaluation and Promotion Based on Results and Our Values Grades are reviewed every six months, with promotions and salary increases based on performance, regardless of seniority or tenure. In addition to the compensation ranges shown, stock options are granted based on grade and individual contributions. Annual Pay Range by Grade ▪ Min–Max No Upper Limit JPY 10K 2,500 2,300 2,000 2,000 1,800 1,500 1,500 1,600 1,100 1,200 1,000 500 810 480 360 610 800 620 430 500 0 G8 G7 G6 G5 G4 G3 G2 G1 Associate Senior Associate Consultant Manager Senior Manager Director VPoX CxO * Annual compensation ranges (minimum–maximum) by grade, excluding G9–G10. Grades for mid-career hires are determined through the selection process. © Mico Inc. 26
27. Hiring Process A Selection Process Built on Mutual Understanding, from Application to Joining Mico Application Resume Screening First Interview Second Interview Final Interview Offer Joining Mico Informal Conversations Are Also Available at Any Stage We see the selection process as an opportunity for both you and Mico to determine whether we're the right fit for each other. If you have any questions or concerns, please feel free to reach out to our HR team, your interviewer, or your recruiting agency so we can address them together. At any stage, we’re happy to set up roundtable chats or lunches with team members. *About Reference Checks We run reference checks through “back check” while we schedule your final interview. By understanding your past performance, strengths, and areas for development before the final interview, we aim to reduce the risk of a mismatch with Mico and help you thrive after joining. You will be asked to nominate people you have worked with, either at your current or a previous employer. © Mico Inc. 27
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