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SAP Marketing vs Gigya
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Mustafa Kerim Yılmaz
April 28, 2018
Programming
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SAP Marketing vs Gigya
SAP Marketing vs Gigya
Mustafa Kerim Yılmaz
April 28, 2018
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Transcript
SAP Marketing vs Gigya Mustafa Kerim Yılmaz #sitIST
Subjects Overview Products Technical Diff Features
Overview
None
Digital Marketing
Digital Identity
Products SAP Hybris Marketing SAP Hybris Marketing Cloud SAP Gigya
Technical Differences Marketing Marketing Cloud Gigya Host On-premise Cloud Cloud
UI Fiori Fiori No detail Platform Netviewer HCP No detail Database Hana Hana No detail Development ABAP + Fiori HCI + Fiori via API & Add-ons
Features Marketing Gigya Marketing analytics Marketing resource management Segmentation Transparent
customer relationships Profile Management Identity Management Loyalty Management Engagement Add-Ons Comments, Share Bar, Rating & Review Loyalty, Campaign Management 3rd Party Providers Recommendation RichRelevance (3rd Party)
Gigya – Identy Management
Social Network Capabilities Login Actions Friends gigya hybris
THANKS! Any questions? You can find me at: @mkysoft mustafakerim
mkysoft in/mkerim mkysoft