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SAP Marketing vs Gigya

SAP Marketing vs Gigya

SAP Marketing vs Gigya

Mustafa Kerim Yılmaz

April 28, 2018

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  1. SAP Marketing vs Gigya Mustafa Kerim Yılmaz #sitIST

  2. Subjects Overview Products Technical Diff Features

  3. Overview

  4. None
  5. Digital Marketing

  6. Digital Identity

  7. Products SAP Hybris Marketing SAP Hybris Marketing Cloud SAP Gigya

  8. Technical Differences Marketing Marketing Cloud Gigya Host On-premise Cloud Cloud

    UI Fiori Fiori No detail Platform Netviewer HCP No detail Database Hana Hana No detail Development ABAP + Fiori HCI + Fiori via API & Add-ons
  9. Features Marketing Gigya Marketing analytics Marketing resource management Segmentation Transparent

    customer relationships Profile Management Identity Management Loyalty Management Engagement Add-Ons Comments, Share Bar, Rating & Review Loyalty, Campaign Management 3rd Party Providers Recommendation RichRelevance (3rd Party)
  10. Gigya – Identy Management

  11. Social Network Capabilities Login Actions Friends gigya hybris

  12. THANKS! Any questions? You can find me at: @mkysoft mustafakerim

    mkysoft in/mkerim mkysoft