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MMConf
April 18, 2013
Technology
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Apponomics by Pratik Patel
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MMConf
April 18, 2013
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Transcript
| | :
: | | |
.
PRATIK PATEL | CTO ,
...
PRATIK PATEL | CTO DISCLAIMER
. . .
PRATIK PATEL | CTO
APP STORES • -
• - • - ~ • - ~ ~ • - • - PRATIK PATEL | CTO
iOS: iPhone iPad iPod PRATIK PATEL | CTO
GOOGLE PLAY: Android phone Android tablet PRATIK PATEL | CTO
AMAZON: Kindle Fire Kindle Fire HD Android too! PRATIK PATEL
| CTO
BARNES & NOBLE: Nook Color Nook HD PRATIK PATEL |
CTO
BLACKBERRY 10: BB Phone BB Tablet (?) PRATIK PATEL |
CTO
WINDOWS 8: WP 8 Surface PRATIK PATEL | CTO
PRATIK PATEL | CTO
FIRST 50 APPS PRATIK PATEL | CTO ROVIO:
THEN... PRATIK PATEL | CTO ROVIO:
$17M, 3.5 YEARS PRATIK PATEL | CTO OMGPOP:
THEN... PRATIK PATEL | CTO OMGPOP:
800,000 on EACH PRATIK PATEL | CTO APPS GALORE:
60% of apps don’t break even PRATIK PATEL | CTO
THE OPPOSITE OF #WINNING :
Less than 12% of apps earn more than $50K PRATIK
PATEL | CTO THE OPPOSITE OF #WINNING :
PRATIK PATEL | CTO THESE AREN’T THE APPS YOU’RE LOOKING
FOR
PRATIK PATEL | CTO
“developers have made over $7 billion on the App Store.”
PRATIK PATEL | CTO iOS APP STORE:
“mobile ad revenue will top $11.4B in 2013.” PRATIK PATEL
| CTO MOBILE AD REV:
PRATIK PATEL |
CTO
PRATIK PATEL | CTO
... PRATIK PATEL | CTO
$1,000,000,000 ACQUISITION PRATIK PATEL | CTO INSTAGRAM:
PRATIK PATEL | CTO
PRATIK PATEL | CTO THE BAR IS SET HIGH, AIM
HIGH
PRATIK PATEL | CTO
PRATIK PATEL | CTO RESPECT THE USER
PRATIK PATEL | CTO
PRATIK PATEL | CTO AWESOME UI AND UX MEANS EVERYTHING
PRATIK PATEL | CTO in 2013, MARKETING your app is
part of the biz
PRATIK PATEL | CTO Top apps spend on average $30k
and 14% time on MARKETING
PRATIK PATEL | CTO
PRATIK PATEL | CTO On the app store(s) Getting RANKED
is a game changer
PRATIK PATEL | CTO 0 250
500 750 1000 Top 10 20 30 40 50 Sales
PRATIK PATEL | CTO On the app store(s) POSITION your
app for success
PRATIK PATEL | CTO Which CATEGORY to put your app
in?
PRATIK PATEL | CTO
PRATIK PATEL | CTO APP STORE PRICING "
, ." -
PRATIK PATEL | CTO PRICE ELASTICITY is totally different for
apps
PRATIK PATEL | CTO 0 20 40
60 80 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 Sales
PRATIK PATEL | CTO FREEMIUM is all the rage now
PRATIK PATEL | CTO FREEMIUM 39% of all rev in
2011 64% by 2015
PRATIK PATEL | CTO FREEMIUM is not always the answer
PRATIK PATEL | CTO FREEMIUM? -
: , - :
PRATIK PATEL | CTO SUBSCRIPTION may be the right answer
PRATIK PATEL | CTO The app store doesn’t need to
be your only SALES CHANNEL
PRATIK PATEL | CTO Explore DIRECT SALES and price it
differently
PRATIK PATEL | CTO STAY FOCUSED AND DO YOUR HOMEWORK
SEE YA LATER @prpatel Falou! Zai Hui Tto boja! DO
ZOBACZENIA Aavjo Ram-ram Lehishtame’a Tschus! Hasta adios! A ciao bonsoir! Ahoj! Tjada! De ballen Proshyai