Apponomics by Pratik Patel

Watch the video here: https://vimeo.com/70771591

Transcript

1.   |  |  : 
2.  :   |  |  |  .
3. PRATIK PATEL | CTO    ,        ...            
4. PRATIK PATEL | CTO DISCLAIMER       .                .   .        
5. PRATIK PATEL | CTO  
6. APP STORES •  -      •  -   •  -   ~  •    -   ~  ~  •  -  •   -    PRATIK PATEL | CTO
7. iOS: iPhone iPad iPod PRATIK PATEL | CTO
8. GOOGLE PLAY: Android phone Android tablet PRATIK PATEL | CTO
9. AMAZON: Kindle Fire Kindle Fire HD Android too! PRATIK PATEL | CTO
10. BARNES & NOBLE: Nook Color Nook HD PRATIK PATEL | CTO
11. BLACKBERRY 10: BB Phone BB Tablet (?) PRATIK PATEL | CTO
12. WINDOWS 8: WP 8 Surface PRATIK PATEL | CTO
13. PRATIK PATEL | CTO   
14. FIRST 50 APPS PRATIK PATEL | CTO ROVIO:
15. THEN... PRATIK PATEL | CTO ROVIO:
16. $17M, 3.5 YEARS PRATIK PATEL | CTO OMGPOP:
17. THEN... PRATIK PATEL | CTO OMGPOP:
18. 800,000 on EACH PRATIK PATEL | CTO APPS GALORE:
19. 60% of apps don’t break even PRATIK PATEL | CTO THE OPPOSITE OF #WINNING :
20. Less than 12% of apps earn more than $50K PRATIK PATEL | CTO THE OPPOSITE OF #WINNING :
21. PRATIK PATEL | CTO THESE AREN’T THE APPS YOU’RE LOOKING FOR
22. PRATIK PATEL | CTO  
23. “developers have made over $7 billion on the App Store.” PRATIK PATEL | CTO iOS APP STORE:
24. “mobile ad revenue will top $11.4B in 2013.” PRATIK PATEL | CTO MOBILE AD REV:
25.        PRATIK PATEL | CTO
26.    PRATIK PATEL | CTO
27.  ... PRATIK PATEL | CTO
28. $1,000,000,000 ACQUISITION PRATIK PATEL | CTO INSTAGRAM:
29. PRATIK PATEL | CTO   
30. PRATIK PATEL | CTO THE BAR IS SET HIGH, AIM HIGH
31. PRATIK PATEL | CTO
32. PRATIK PATEL | CTO RESPECT THE USER
33. PRATIK PATEL | CTO
34. PRATIK PATEL | CTO AWESOME UI AND UX MEANS EVERYTHING
35. PRATIK PATEL | CTO in 2013, MARKETING your app is part of the biz
36. PRATIK PATEL | CTO Top apps spend on average $30k and 14% time on MARKETING
37. PRATIK PATEL | CTO  
38. PRATIK PATEL | CTO On the app store(s) Getting RANKED is a game changer
39.     PRATIK PATEL | CTO 0 250 500 750 1000 Top 10 20 30 40 50 Sales
40. PRATIK PATEL | CTO On the app store(s) POSITION your app for success
41. PRATIK PATEL | CTO Which CATEGORY to put your app in?
42. PRATIK PATEL | CTO   
43. PRATIK PATEL | CTO APP STORE PRICING "            ,           ." -
44. PRATIK PATEL | CTO PRICE ELASTICITY is totally different for apps
45.    PRATIK PATEL | CTO 0 20 40 60 80 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 Sales
46. PRATIK PATEL | CTO FREEMIUM is all the rage now
47. PRATIK PATEL | CTO FREEMIUM 39% of all rev in 2011 64% by 2015
48. PRATIK PATEL | CTO FREEMIUM is not always the answer
49. PRATIK PATEL | CTO FREEMIUM?     - :    ,      - :     
50. PRATIK PATEL | CTO SUBSCRIPTION may be the right answer
51. PRATIK PATEL | CTO The app store doesn’t need to be your only SALES CHANNEL
52. PRATIK PATEL | CTO Explore DIRECT SALES and price it differently
53. PRATIK PATEL | CTO STAY FOCUSED AND DO YOUR HOMEWORK
54. SEE YA LATER @prpatel Falou! Zai Hui Tto boja! DO ZOBACZENIA Aavjo Ram-ram Lehishtame’a Tschus! Hasta adios! A ciao bonsoir! Ahoj! Tjada! De ballen Proshyai