A World Gone Social

Transcript

1. A World Gone Social Ted Coiné and Mark Babbit A presenta4on by Megan McLane
2. Let us meet the authors!
3. About the Authors Ted Coiné •  Forbes Top 10 Social Media Power Influencer •  Inc. Top 100 Leadership Expert •  Cofounded of the blog Switch & Shi) •  Focuses on leadership, change, and culture •  Lives in Naples, Florida
4. About the Authors Mark Babbit •  CEO and founder of YouTern •  Community for young careerists •  YouTern has been called “Top 5 Online Community for Star4ng your career” •  Lives in SeaQle, Washington
5. What is this book about?
6. “Welcome to the Social Age” •  Social media has changed the way we •  Innovate •  Collaborate •  Serve customers •  Hire and develop team members •  Display our character •  This book is designed to help businesses ini4ate the change needed to keep up with the Social Age •  Therefore your business can adapt quickly and thrive
7. What will this book do for your company?
8. “Welcome to the Social Age” •  Help you, your company and your industry get in front of the social revolu4on •  Ensure that your company has a voice, has influence and the power to engage •  Help your company learn from the successes and failures of other companies
9. Lets take a look at the Sections!
10. Section I “Social is all hype”
11. Section I •  Resistance stems from a few different things •  Living in a comfortable state of ignorance •  Believing social media is a fad •  “Why change now?” mentality •  A fear of losing control
12. Section I •  Encourages companies to fully embrace the Social Age •  Teaches you to lead your company/team/ department in this new era of business •  Organiza4ons must adapt to the new social, collabora4ve, open environment
13. Section II “Those unwilling to change will cease to exist”
14. Section II •  Companies need to change to take full advantage of social media •  Social Media helps companies to react quickly to costumers opinions and concerns •  Social Media also helps to engage customers, stakeholders and your community
15. Section III “More social. Less media”
16. Section III •  Company and organiza4onal leaders need to be aware of what is going on their social media sites •  Social media is a great tool for personal and organiza4onal branding •  Remember: social media enables alterna4ve and dissen4ng opinions
17. Section IV “What is the ROI on social media?”
18. Section IV •  The technologies that have joined with social media to create the Social Circle of Life •  Social •  Mobile •  The Cloud •  Big Data •  Analy4cs •  Businesses that cannot afford to market their companies should not be in business •  This includes social media!
19. Section IV •  Social Media Fa4gue •  A burnout of social media •  Ways for companies to avoid it •  Don’t contribute to the nega4ve noise on social media •  Share compelling content •  Switch up the content you post, keep things interes4ng for your audience