what exactly does ON PAGE SEO means? On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users.
simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for Products you sell, Services you provide. Or on the information on topics in which you have deep expertise and/or experience. 2
the process of optimizing webpages and their content for both search engines and users.It can help rank pages higher on Google and drive more organic traffic. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URL.
page optimization improves your chances of ranking higher in search engine results, making your website more visible to users. • User Experience: On-page SEO techniques, such as optimized content and organized structure, contribute to a positive user experience, enhancing navigation and readability. • Relevance to Searches: By incorporating relevant keywords, title tags, and meta descriptions, on-page SEO ensures that your content aligns with user search queries, increasing the likelihood of attracting the right audience. • Competitive Advantage: Well-optimized on-page elements give you a competitive edge in the online landscape, helping your site stand out among others in your niche. 5
content answers a user’s question is in the language you use. Pages that feature the keywords used in a query, whether in the body, headings, or both, are more likely to be relevant to the search. • Sometimes this is easy to determine. If you’re optimizing the website of a furniture store, you’re probably going to want to include keywords like [sofa], [dining room set], and [end table]. 8
prioritizes search engines and converts human visitors to your site is something of an art. • Unless you’ve done it before, it can be quite challenging to write copy that reads well and still adheres to SEO best practices. • We have an entire piece dedicated to helping you master the art, but some of the key takeaways include: • Emphasize readability • Don’t overuse keywords • Keep sentences and paragraphs brief • Use subheadings • Use bulleted lists 9
than making your page visually interesting to visitors. It also gives you opportunities to boost your SEO. • More than 36% of consumers use visual search when they’re doing online shopping, which means if you’re not using images, you’re missing out on traffic. • Make sure you’re optimizing your accompanying text whenever possible. • Be aware of your image file sizes to prevent slow loading. Make your images shareable to identify opportunities for backlinking, which can help boost your E-A-T. 10
to structure your webpages and their content. They tell the user’s browser what to show and where to show it. And it tells search engines what your page is all about and where they should rank you. Here are the on-page SEO HTML factors you need to consider:
in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images with metadata so search engine crawlers can read them and understand page context. Here are some tips to help optimize yours: • Include SEO-friendly alt tags. • Choose the right format and file size for fast loading. • Customize file names instead of using something like IMG_08759. • Ensure your images are mobile-friendly. 12
where it’s important to focus on the details. But in context with other on- page elements (like the ones discussed here), it can help you build context and demonstrate your site’s relevancy. 13 They can help Google understand what your web page is all about, and more importantly, they have an outsized influence on your CTRs. Better meta descriptions give searchers a better understanding of what your page is all about, which in turn leads to more clickthroughs.
that lists a website’s essential pages, making sure Google can find and crawl them all. It also helps search engines understand your website structure. You want Google to crawl every important page of your website. But sometimes, pages end up without internal links, making them hard to find. A sitemap can help speed up content discovery. • An HTML sitemap is a file that lists every page on your website. This is designed to make navigation easier for your visitors. You’ll normally find this sitemap in a website’s footer, where everyone can access itEach item in the sitemap links to the relevant page. Therefore, if a user is looking for a particular page or category on your site, they can use the sitemap to locate and access it quickly. This can help improve your User Experience (UX) and reduce your bounce rate. 14
frustrate and drive away visitors – it actually hurts your search ranking too. • Search Engine Journal took a deep dive into the effect a page’s loading time has on SEO and confirmed page speed is a ranking factor in search results. • However, what minimum speed your site needs to meet is constantly changing. 15 It can currently be met by meeting Google’s Core Web Vitals minimum threshold. If your site isn’t currently meeting these standards, there are several steps you can take, including: • Enabling compression. • Reducing redirects. • Optimizing images. • Leveraging browser caches.
large role in SEO. Professionals would make sure their keywords were included in web addresses to help them rank higher. However, there is evidence they play a role in a site’s initial ranking, and some professionals believe they’re used to group pages. What this means is, that while they shouldn’t be your top SEO priority, you don’t want to ignore them either. 16
know about for SEO: • Outbound links – also known as external links, these are the links that point to a site on a different domain, like this one pointing to Google’s SEO page. • Inbound links – sometimes called backlinks, these are links from other websites pointing to your page.
section that explain what it's about. Correct use of headings on a page provides hierarchy and overview, and helps quickly communicate what a web page is about. They help visitors quickly scan a page, and they help search engines quickly understand a page's structure and what it's about. Headings come in six levels: H1 through H6, of which headings H1, H2 and H3 are most frequently used. Headings are defined in a page's HTML. The H1 heading is often referred to as the "main heading", while H2-H6 headings are referred to as "subheadings" because they indicate sub-levels. 18
elements used to create hyperlinks in webpages. They allow you to link to another webpage, a specific section of a page, an email address, a file, or any other URL. They are also known as anchor elements or <a> tags.The element starts with “<a,” ends with “</a>.” And contains various attributes that make up the full tag. We’ll get into the attributes below. You can also use the anchor tag to create anchor links. Anchor links (or “jump” links) link to different sections of the same webpage. When you create text links with the “a” tag, you’ll need to use some kind of anchor text. Anchor text is the part of the link that’s clickable. Google uses this text to learn more about the link and the content it points to.
sent by a web server to a browser. A 301 signals a permanent redirect from one URL to another, meaning all users that request an old URL will be automatically sent to a new URL. A 301 redirect passes all ranking power from the old URL to the new URL, and is most commonly used when a page has been permanently moved or removed from a website. A 302 redirect is a temporary way to divert users from one page on your site to a different page. It’s important for SEO because it allows you to send traffic to a different page while maintaining the keyword rankings and link value of the original page. It’s not a permanent change of address. But it helps make sure users and bots can still access your site if a specific page or resource is unavailable 20
search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google. To keep a web page out of Google, block indexing with noindex or password-protect the page.A robots.txt file is used primarily to manage crawler traffic to your site, and usually to keep a file off Google, depending on the file type A meta robots tag is HTML code that tells search engine robots how to crawl, index, and display a page’s content. A meta robots tag applies to only the page containing the tag. And tells search engines how to crawl, index, and display information from the page.
all aspects of On Page SEO. This guide has emphasized the significance, defined the concept, and provided feasible solutions. By carefully using these insights, you enable your website to move up the search engine results page, ensuring ongoing exposure and significance in the online environment. 22
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