or shrinking Insulative properties of materials used in mug—safe to hold in your hand no matter how hot the coffee is Easy to carry, hold, walk with for people with small or large hands Decent amount of coffee fits in mug Mug fits in standard car cup holder Mug does not leak even after coffee is left in it for days, with variations in temperature Coffee comes out of drink spout evenly – doesn’t spill all over your clothes Keeps coffee warm for a reasonable amount of time Advertising on mug is clear and conveys meaning Materials are durable over time and repeated use Mug is balanced and does not tip over in cup holder or on reasonably flat surface Etc.