Ashe Avenue - Future of Web Design 2013 - Designing for the Forgotten User

A philosophical discussion on user experience (UX) and content management systems.

Transcript

1. Designing for the Forgotten User UX for Content Managers John McKinney and Tim Boisvert
2. Ashe Avenue has extensive experience building tools for clients and editors who work with CMS everyday (Vice, High Times, Daily News, Huffington Post, CNN) Our experience with CMS
3. The relationship that the writer has with the CMS differs depending on the size, vertical, editorial approach, history, publishing frequency, and many other factors. There is no magic bullet solution Big Outfits (CNN, NYT) Mid-Size Online Pubs (Vice) Blog Setups
4. What the idealist developer sees
5. The main design issue with most content management systems stems from the lack of awareness regarding how the editor expects to go about creating and managing content. The disconnect
6. Data vs. Design
7. What’s most important to your editor? Design for that first. There may not be room for it later. Filling the jar
8. Convenience Minimal Repetition (DRY) Simplicity What’s important to an editor?
9. Content Development Asset Management Online Preparation Publishing The editorial process
10. Major outfits Mid-size pubs Blogs The editorial process
11. Hyper-micro-publishing Looking forward
12. Storification Pull a thread through related articles as time marches on Looking forward
13. Single-use presentation Layout created for a specific article Looking forward
14. Sponsored + external content Looking forward
15. Increased compression of the application stack Platforms-as-a-service will further enable rapid, micro-commits Language and database abstractions aimed at non-technical users Changes in the technical landscape
16. Discover the editor’s viewpoint and expectations Think big but start small Plan for global brands, additional verticals, complex data structures Conclusion
17. Slideshare We will provide this deck on Speakerdeck later this week.
18. Thank You ASHE AVENUE LOVES YOU. STAY BRUTAL.
19. Q&A