Video Pop Shop – Neighborhood Shopping on Mobile, Social, Video

Video Pop Shop® was designed with SBS® in mind – to help boost Neighborhood Champions’ ability to rally, organize, and champion Shop Small®.

Neighborhood Champions can now add shoppable videos to any event in their community to bring shoppers and businesses together through mobile, social, & video.

Shoplandia produces and promotes Video Pop Shops – end-to-end – making it hassle-free for Neighborhood Champions to champion shopping small anywhere, everywhere, and all year long!

Transcript

1. Show and Sell™ Neighborhood Shopping on Mobile, Social, Video Powered by Shoplandia
2. Introducing Video Pop Shop® Video Pop Shop® (VPS) was designed with SBS® in mind – to help boost Neighborhood Champions’ (NC) ability to rally, organize, and champion Shop Small®. • NCs can now add shoppable videos to any event in their community to bring shoppers and businesses together through mobile, social, & video. • Shoplandia produces and promotes Video Pop Shops – end-to-end – making it hassle-free for NCs to champion shopping small anywhere, everywhere, and all year long! 2 Copyright© 2018 by Shoplandia. Confidential, all rights reserved. No part of this document may be reproduced, published, shared or posted via any means without the permission of Shoplandia, Inc.
3. Why Video Pop Shop®? Similar to physical pop-up shops or flash retailing, Video Pop Shops are time-limited retail events designed to create buzz and commerce. • Build awareness: Video shopping creates engagement and awareness. With video content representing 74% of all Internet traffic, 4x as many consumers prefer to watch product videos before purchase. • Sell more: Shifting discovery and payment of offline retail to online offers the opportunity for additional sales, especially with consumers not typically walking down Main Street. • Amplify promotions: Market merchandise and services around a sale, season, or holiday. 3
4. Shoplandia offers end-to-end services to enable businesses or neighborhood champions to launch Video Pop Shop® (VPS) events on demand. How does Video Pop Shop® Work? Promote Run targeted campaigns to drive local consumer traffic to VPS. Provide customer support via chatbot for shoppers engaged and transacting in VPS. Support Produce Full production support to create shoppable videos for VPS event. Plan Help SBO/NC choose a VPS campaign that fits their sales and marketing goals. 4
5. Video Pop Shop® Insights & Analytics Shoplandia offers in-depth analytics: • Actionable data to grow and optimize Video Pop Shop® campaigns. • Heatmaps offer insights into how users watch and interact with shoppable videos. Buy! Product 3 purchased ◉ Buy! Product 1 purchased 5 Facebook Feed Columbus, OH Fall Collection Preview 92% Today 10:15am When watched Video thumbnail and title Where watched Re-watched this part Product 2 segment skipped Video engagement (how much of the video was watched) ⌄ Location How many videos watched ◎ Additional details available, e.g. device type, IP address and referring page. ◉ 5
6. Let’s Talk We’d love to partner with American Express Shop Small® to bring Main Street shopping to a screen near you. We can scope a 2018 pilot that can begin with regional focus – with national scaling possibilities in 2019 and beyond. We look forward to a meeting to discuss next steps. 6