Imagine a world where SEO’s compounding benefits can be validated and supported quickly with PPC and in return, the PPC budget can be maximized with proper SEO support. A product-led approach will help you to do exactly that and transform SEO and PPC into an effective growth engine. In this session, Myriam will explain how a pragmatic search strategy focused on outcomes over outputs will pave the way for a roadmap with feedback loops, testing frameworks, cross-functional processes, and distributed accountability. And all of these efforts, collectively, will establish a product-led growth model, that provides a clear path through digital marketing complexity, guiding stakeholders toward tangible and durable business results. This session is relevant for both PPC and SEO professionals.