海外Webサービスを日本に持ってきた話

Creators MeetUp#48 の発表資料です。
SendGridの簡単な説明と、日本市場展開にどんなことをやったかお話しました。
https://cmu.connpass.com/event/48573/

Transcript

1. ւ֎WebαʔϏεΛ೔ຊʹ͖࣋ͬͯͨ࿩
   2017.1.28 Creators MeetUp #48
   

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2. Who am I ?
   ,"/46,&
   /","*
   4FOE(SJEΤόϯδΣϦετ
   ⿣  ߏ଄ܭըݚڀॴ(SendGrid೔ຊ୅ཧళ) ۈ຿
   ⿣  SendGridͷັྗΛ఻͑ΔͨΊ೔ʑຉ૸த
   ⿣  ༷ʑͳٕज़ऀίϛϡχςΟʹࢀՃ
   @nakansuke kansuke-nakai@kke.co.jp
   http://nakansuke.hatenablog.com/
   

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3. SendGridͱ͸ʁ
   

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4. Email Platform as a Service
   8FCαʔϏε౳
   4FOE(SJE
   SMTP
   or
   Web API
   ड৴#09ʹ౸ண
   ϝʔϧʹؔ͢Δ͋ΒΏΔػೳΛAPIͰఏڙ͢ΔSaaS
   

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5. You Can’t Kill Email
   TechCrunch:
   https://techcrunch.com/2016/06/28/you-cant-kill-email/
   

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6. ECαΠτͰങ͍෺ͨ࣌͠ʹडऔΔϝʔϧ
   •  Ϣʔβొ࿥׬ྃ௨஌
   •  ύεϫʔυϦηοτ
   •  ߪೖ׬ྃ௨஌
   •  ΫϨδοτܾࡁ׬ྃ௨஌
   •  ൃૹͷ͓஌Βͤ
   •  ഑ૹΞοϓσʔτ
   

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7.    
      
   SEO
   Chat
   SMS
   SEM
   Social
   Media
   Display
   Push/
   In App
   Mobile
   ͳͥEϝʔϧͳͷ͔
   ●  ඇৗʹߴ͍ROI (40x)
   ●  ࠷΋ීٴ͍ͯ͠ΔσδλϧID (ੈքத
   ʹ40ԯΞΧ΢ϯτҎ্)
   ●  ͋ΒΏΔWebαʔϏεͷIDͱͯ͠ར༻
   ͞Ε͍ͯΔ
   ●  ύʔϛογϣϯϕʔεͰͷ֫ಘ
   ●  Ұൠফඅऀ͕ηΩϡΞʹར༻Մೳ
   Sources: DMA, Radicati, Statista, Portio Research
   ϝʔϧ͸σδλϧίϛϡχέʔγϣϯʹඞਢ
   

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8. ͔͠͠ϝʔϧΛಧ͚Δͷ͸೉͍͠
   

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9. 22%ͷϝʔϧ͕Inboxʹಧ͍͍ͯͳ͍
   "2-
   -JWF
   (PPHMF
   :BIPP
   *41T
   &UD
   403#4
   144-
   $#-
   #4#
   #MBDLMJTUT
   &UD
   (PPHMF
   4QBN
   "TTBTTJO
   .BJM
   5SVTU
   .D"GFF
   4QBN
   'JMUFST
   &UD
   /(
   ड৴#09
   εύϜϑΥϧμ
   ϝʔϧαʔό &UD &UD &UD
   SourceɿReturn Path
   

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10. One Platform for all your email needs
    

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11. Our Happy Customers
    

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12. ਺ࣈͰݟΔSendGrid
    ̍೔ͷ഑ૹϝοηʔδ਺
    20,000,000
    28,000,000
    500,000,000
    509,000,000
    1,000,000,000
    ݄ؒૹ৴௨਺
    

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13. ݄ؒ300ԯ௨ૹ৴
    

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14. 2013೥12݄೔ຊ޲͚αʔϏε։࢝
    

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15. ౰͕ࣾఏڙ͍ͯ͠Δ΋ͷ
    ҆৺ײ
    ೔ຊޠ8FCαΠτ
    ೔ຊޠυΩϡϝϯτ
    ೔ຊޠαϙʔτ
    ೔ຊԁܾࡁ
    ੥ٻॻ෷ؚ͍Ή
    
    

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17. ಛʹॏࢹͨ͠׆ಈͱ
    ͦͷ݁ՌΛ঺հ͠·͢
    

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18. ϚʔέςΟϯά׆ಈ
    ⿣  Developer Relations (DevRel)
    ⿣  ίϛϡχςΟ΁ͷࢀՃ
    ⿣  Customer Support
    ⿣  Customer Success (େن໛Ϣʔβ޲͚)
    ⿣  ϒϩά/υΩϡϝϯτͳͲ೔ຊޠ৘ใͷੵۃతൃ৴
    

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19. Developer Relations
    

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20. Developer Relations
    ⿣  OSSͷSendGridϥΠϒϥϦ΁ͷίϯτϦϏϡʔτ
    ⿣  ΞΠσΞιϯ/ϋοΧιϯ΁ͷࢀՃ
    Mashup Awards Battle Hack Tokyo
    

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21. ಘΒΕͨ΋ͷ
    ⿣  σϕϩούʔ΁ͷೝ஌౓
    ⿣  ͦͷଞAPIఏڙاۀͱͷͭͳ͕Γɺڠۀ
    

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22. ίϛϡχςΟ΁ͷࢀՃ
    

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23. ༷ʑͳٕज़ऀίϛϡχςΟʹࢀՃ
    ⿣  ௚઀ؔ܎ͳͯ͘΋ڵຯ͕͋Ε͹ੵۃ
    తʹࢀՃ
    ⿣  ొஃͨ͠ΓLTͨ͠Γʢొஃ͢Δͱਓ
    ੜมΘΔʣ
    ⿣  SendGrid୯ମͷΠϕϯτ΋։࠵
    ⿣  ӡӦελοϑͱͯ͠΋ࢀՃ
    

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24. ಘΒΕͨ΋ͷ
    ⿣  ৘ใൃ৴Λͯ͘͠ΕΔࣗࣾαʔϏεͷϑΝϯ
    ⿣  ҿΈ஥ؒʢͲ͜ʹग़ுͯ͠΋ҿΈʹ͍͚Δʣ
    ⿣  ࠷৽ͷٕज़ʹؔ͢ΔφϨοδ
    ⿣  ಉ͡ڵຯΛ࣋ͭར֐ؔ܎ͷͳ͍஥ؒ
    ⿣  ৽ͨͳϏδωενϟϯε
    ⿣  ࣍ͷΩϟϦΞ΁ͷ͖͔͚ͬ
    

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25. Շ΋ίϛϡχςΟͰݟ͚ͭ·ͨ͠
    

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26. SendGrid ΍ίϛϡχςΟʹ
    ڵຯΛ͓࣋ͪͷํ
    ੋඇ͓੠͕͚͍ͩ͘͞ʂ
    

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27. Happy Sending!!
    Send  with  Confidence  
    

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28. Signup͸ͪ͜Β͔Β
    •  https://sendgrid.kke.co.jp ΁ΞΫηε
    •  ৽نձһొ࿥͔ΒΞΧ΢ϯτ࡞੒
    •  ར༻࣌ʹ͸৹͕ࠪ͋ΔͷͰɺਖ਼֬ͳ৘ใ
    ͷೖྗΛ͓ئ͍͠·͢
    •  ແྉͰ 12,000/݄ ૹ৴Մೳ
    

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