Natali Assa_Expert-Backed Tips to optimise your local business for AI Search_BrightonSEO San Diego deck 2025

Transcript

1. Expert-Backed Tips To Optimize Your Local Business for AI Search Natali Assa
 
 Field Enablement Manager 
 @UBERALL
 Speakerdeck.com/username
 @natalie-assa

2. Agenda • A simple search turns into a strategic shift
 • A marketer journey in the age of AI
 • The 8 steps to follow next as marketers
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3. Jaine’s Journey Local credibility: Paris
 
 Jaine’s preferences:
 Students
 Study-friendly
 Oat milk
 
 Current availability
 San Diego 󰑔 → Paris 󰏃

4. of consumers use generative AI for product and service discovery of consumers prefer AI-powered search results 
 to visiting business websites
 Source: Cap Gemini & Uberall 2025 Consumer Survey
 1/3 58%
5. A Simple Query? Not in the Age of AI Disruption…
6. Introducing Merry the Marketer Paris 󰏃
 She has a Problem
 Her SEO efforts are no longer enough

7. CONSISTENT &
 STRUCTURED DATA
 RELEVANCE 
 TO INTENT
 AUTHORITY 
 & TRUST
 PRESENCE EVERYWHERE
 Unique high-quality pages per location
 
 Use conversational, natural language, FAQs
 
 Include clear Calls-to-Action
 Never stop asking 
 for reviews!
 
 Respond to customer feedback
 
 Get listed in trusted directories
 Ensure consistent NAP data across directories
 
 Add Schema.org markup for machine readability
 
 Format content with lists, bullets and clear headings
 Stay visible on Google, Apple, Facebook, Bing, Reddit and more
 
 Post updates and offers regularly
 
 Get mentioned by your local community
 
 How marketers Need to Adapt: The AI Discoverability Framework 1
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8. How does Merry make her content relevant? Unique high-quality pages per location
 
 Use conversational, natural language, FAQs
 
 Include clear Calls-to-Action

10. How does Merry make her sure the data is Consistent & Structured? Ensure consistent NAP (name, address, phone) data across directories
 
 Add Schema.org markup for machine readability
 
 Format content with lists, bullets and clear headings

12. How does Merry make sure that their brand is present everywhere? Stay visible on Google, Apple, Facebook, Bing, Reddit and more
 
 Post updates and offers regularly
 
 Get mentioned by your local community
 

13. Which one would you trust? A
 13
 B

15. How does Merry gain Authority & Trust? Get listed in trusted directories
 
 Respond to customer feedback
 
 Never stop asking for reviews!
 
 Leverage learnings from sentiment analysis data
 

16. Source: “The Most Underrated Local Ranking Factor in 2025” by Whitespark
 The Most Underrated Local Ranking Factor in 2025 Review Recency

17. Visibility
 LPO aligns what people need with what machines reward Revenue
 Reputation
 Engagement
 Conversion
 Location Performance Optimization
 Every high performing local strategy stands on these four pillars which are the foundation for driving revenue at the local level. 
 AI/SEO
 What humans want
 What machines need
 LPO

18. 8 steps you should follow today to conquer AI discoverability 
 
 Think about the customer’s query (Demographics, Product/Service, Location/GEO, Customer Preferences) 
 
 Build your content for natural language conversations 
 
 Provide direct answers to user questions (FAQ, People also ask, etc.) 
 
 Ensure consistent content across all directories 
 
 Refresh local content frequently 
 
 Make reviews part of the customer experience (QR codes, staff incentives, post-experience surveys, business cards etc.) 
 
 Scale your reviews with AI - sprinkling a human touch
 
 Tie each CTA to local attributes — not generic “Contact us”
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19. Thank you! Meet us at booth 34 - we wear purple 💜 QR code for the AI Crack code
 Scan me!