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RIDE Aggregator: Optimizing Multi-App Dispatch ...

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September 25, 2026

RIDE Aggregator: Optimizing Multi-App Dispatch & SLA Bottlenecks

A data analytics case study evaluating 10,000 simulated ride logs across Uber, Ola, Rapido, and Namma Yatri.

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Neeraja C

September 25, 2026

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Transcript

  1. EXECUTIVE PRESENTATION AGENDA 1. Ask: Executive KPI Overview & Problem

    Statement Evaluating 10,000 ride logs across fulfillment speed and system costs. 2. Prepare: Market Share & App Performance Analyzing win-rate equilibrium and fulfillment speed timelines. 3. Process: Data Cleaning & Transformation Structured 10,000 raw transactional dispatch logs into a standardized relational dataset for latency and cost analysis. 4. Analyze: Operational Bottlenecks & Latency Deep-Dive Driver cancellations double fulfillment wait times (+127%), while API latency triggers platform delay fee penalties across 6% of dispatches. 5. Share: Interactive Executive Dashboard Dynamic Excel dashboard enabling real-time cross-platform KPI tracking, fulfillment speed benchmarking, and multi-app partner filtering across 10,000+ ride logs. 6. Act: Strategic Engineering Roadmap & Recommendations Pre-accept lock webhooks, priority re-dispatching, and partner SLAs.
  2. BUSINESS CONTEXT & PROBLEM STATEMENT Business Background RIDE operates as

    a multi-app ride-hailing aggregator. To minimize rider wait times, the system broadcasts a single ride request simultaneously across multiple partner platforms (Uber, Ola, Rapido, Namma Yatri). Once a driver accepts on any connected app, secondary app broadcasts are automatically canceled. Core Objectives 1. 2. 3. Evaluate Efficiency: Quantify whether multi-app broadcasting reduces average fulfillment speed compared to traditional single-app dispatching. Identify Bottlenecks: Measure the operational friction caused by driver cancellations and secondary app reassignment. Pinpoint API Risks: Determine the frequency and financial impact of system API latency delays during secondary cancellations.
  3. KEY PERFORMANCE INDICATORS (KPI) Highlight the critical metrics used to

    measure platform health, user engagement, and revenue growth. : Demand & Usage Metrics Financial & Revenue Metrics Operational Efficiency • • • • Daily Active Users (DAU) & Monthly Active Users (MAU): Tracks total rider engagement and platform retention across connected services. Trip Request Volume: Total cross-app ride searches initiated across partner APIs vs. completed bookings (Conversion Rate). • • Gross Merchandise Value (GMV): Total value of rides booked through the aggregator. Average Order Value (AOV): Average fare cost per completed ride. Commission & Platform Fee Revenue: Convenience fees, surge markups, and leadgeneration commission cuts per fulfilled ride. • Driver Acceptance & Cancellation Rate: Percentage of aggregated partner drivers who accept or drop rides postdispatch. Average Pickup Wait Time: Total elapsed time from initial multi-app search request to driver arrival.
  4. PREPARE : MARKET SHARE & APP DISPATCH PERFORMANCE Multi-app broadcasting

    achieves an even market equilibrium (~25% share per app) with a uniform 60.9s average fulfillment time. Partner App Order Share (%) Rides Won Avg Initial Match (sec) Avg Total Fulfillment (sec) Performance Summary Namma Yatri 25.25% 2,525 51.2s 60.5s Balanced match speed; steady fulfillment Ola 25.00% 2,500 51.3s 61.4s Uniform demand distribution Rapido 24.95% 2,495 51.9s 61.5s Consistent fleet dispatch response Uber 24.80% 2,480 50.4s 60.2s Fastest initial driver match time 60.9s Platform Baseline Equilibrium Grand Total 100.00% 10,000 51.2s Core Analytical Insights • App Market Equilibrium: Demand is almost perfectly split (~25% / ~2,500 rides per app) across Namma Yatri, Ola, Rapido, and Uber, proving multi-app broadcasting distributes volume evenly across underlying networks. • Consistent Response Speeds: Initial driver match occurs at an average of 51.2 seconds, with total ride fulfillment completing at 60.9 seconds across all platforms. • Aggregator Advantage: Simultaneous broadcasting maintains a uniform fulfillment baseline of ~60.9 seconds, establishing a stable performance foundation prior to post-accept driver cancellations.
  5. PROCESS : DATA CLEANING & TRANSFORMATION Structured 10,000 raw transactional

    dispatch logs into a standardized relational dataset for latency and cost analysis. Data Structuring & Hygiene • • • Table Conversion: Formatted the raw 10,000-row Ride Data spreadsheet into an official Excel Data Table to ensure explicit column referencing and dynamic range formulas. Schema Verification: Validated request_id primary keys to ensure zero duplicate broadcast entries across partner logs. Data Type Normalization: Converted raw time attributes (time_to_first_accept_sec and total_time_to_fulfill_sec) into strict numeric data types for statistical aggregation. Feature Engineering • Fee Penalty Flag (Fee_Incurred): Formula: =IF([@[auto_cancel_status]]="Delayed_ Fee_ Incurred", 1, 0) Purpose: Isolated instances where partner API latency triggered financial delay penalties. • Fulfillment Efficiency Tier (Efficiency_Tier): Formula: =IF([@[total_time_to_fulfill_sec]]<=30, "Fast (<30s) ", IF([@[total_time_to_fulfill_ sec]]<=60, "Moderate (31-60s)", "Slow (>60s)")) Purpose: Segmented dispatch logs into operational speed bands to evaluate SLA compliance. Timestamp & Log Synchronization • Partner API Alignment: Standardized Unix epoch timestamps across all 4 connected partner APIs (Uber, Ola, Rapido, Namma Yatri) to establish an accurate baseline for end-to-end match latency. • Null Value Handling: Audit-checked missing driver response fields to differentiate between active driver declines vs. system timeout autocancellations.
  6. ANALYZE : OPERATIONAL BOTTLENECKS & FRICTION Driver cancellations double fulfillment

    wait times (+127%), while API latency triggers platform delay fee penalties across 6% of dispatches. 2,500 Rides / App +127% Delay 597 Incidents Balanced Aggregation: Total volume is evenly split (~2,500 rides each across Namma Yatri, Ola, Rapido, and Uber), proving that aggregation distributes demand uniformly. The Cancellation Bottleneck: 14.85% of rides (~1,485 requests) are cancelled postaccept by drivers. This redispatch overhead doubles average fulfillment time from 51.2s to 116.6s (+127% delay increase). Financial Penalties: 6.0% of all dispatches (597 incidents) suffer from partner API response latency during cancellation, triggering unwanted platform delay fee penalties across all networks. Driver Cancellation Rate 15% Completed rides Cancelled rides 85%
  7. Share : Interactive Executive Dashboard Dynamic Excel dashboard enabling real-time

    cross-platform KPI tracking, fulfillment speed benchmarking, and multi-app partner filtering across 10,000+ ride logs. • Dynamic Multi-App Slicers: Filter 10,000+ ride logs instantly by partner combination (Namma Yatri, Ola, Rapido, Uber) and trip status. • Automated KPI Monitoring: Real-time tracking of Average Time-To-Fulfill (60.9s) and platform Auto-Cancel Delay Rate (6.0%). • Cross-Platform Latency Benchmark: Comparative combo chart mapping initial match speed against total fulfillment delay across all connected networks.
  8. Interactive Tableau BI dashboard enabling real-time cross-platform KPI tracking, SLA

    bottleneck visualization, and multi-app partner filtering across 10,000+ ride logs. Click here to interact with the live dashboard on Tableau Public
  9. ACT : STRATEGIC ENGINEERING ROADMAP & RECOMMENDATIONS Pre-accept lock webhooks,

    priority re-dispatching, and partner SLAs. Engineering Solutions (Technical Fixes) • Pre-Accept Lock Webhooks: Holds ride availability across partner APIs to prevent drivers from taking simultaneous offers on competing apps. • Priority Re-Dispatching: Instantly routes cancelled requests to high-density fleets (Rapido/Uber) within 3 seconds. • Partner SLAs: Enforces a strict 45-second webhook response window to eliminate API latency delays. Projected Business Impact (Quantified ROI) 1. Driver Cancellations: Drops post-accept cancellation rate from 14.85% to under 5%. 2. Fulfillment Speed: Reduces average pickup wait time from 60.9s to ~42s. 3. Financial Overhead: Completely recovers the 6.0% API delay penalty fees.
  10. THANK YOU! Explore the project Interactive Tableau Dashboard: https://public.tableau.com/app/profile/ neeraja.c6798/vizzes

    GitHub Repository: https://github.com/Neeraja307 Medium: https://medium.com/@cneeraja30 Connect with me C Neeraja Data Analyst Email: [email protected] LinkedIn: https://www.linkedin.com/in/neerajachintakunta-056a84227/ © 2026 C Neeraja. All rights reserved. Created for portfolio presentation.