Ending Design Revision Hell

Updated slides from WordCamp London 2017 talk.
Design is easy to see, and this makes it an easy target to shoot down by anyone and everyone. Bad design process leads to many problems, such as matters of personal taste determining the outcome of the project, and endless revisions that postpone the website launch date. In this presentation you’ll learn the two biggest mistakes designers and other professionals make in their process, and how to fix them so your design concepts get accepted faster.

Transcript

1. Ending Design Revision Hell NELA DUNATO
3. The work we create is not intended for the clients, but the users of that product.
4. design a solution that solves the user’s problem & makes the client money OUR JOB:
5. “Where did it go wrong?”
7. We’re not doing clients, or ourselves a favor by offering multiple options.
8. “What do you like?” is the wrong question to ask.
9. MISTAKE #1 Trading leadership for hope
11. You can’t base your business on hope alone.
12. Fear of the unknown The worst culprit for the clients’ insecurities.
13. BEAT THE FEAR OF THE UNKNOWN WITH TRANSPARENCY.
14. Explain how your process works, and how to provide relevant feedback.
15. If you can’t explain it to other people, you don’t understand how it works.
16. 0 Preparation phase 1 Research & Planning Phase 2 Prototyping & Design Concept Phase 3 WordPress Theme Development Phase 4 Testing Pha 0 Preparation phase 1 Research & Planning Phase 2 Prototyping & Design Concept Phase 3 WordPress Theme Development Phase T 0 Preparation phase 1 Research & Planning Phase 2 Prototyping & Design Concept Phase 3 WordPress The Developmen Phase WEBSITE DESIGN WELCOME GUIDE pment Process now what to expect in each phase, and how much involvement is required h phase are provided on the following pages. 2 ototyping & sign Concept Phase 3 WordPress Theme Development Phase 4 Testing Phase 5 Launch Phase WEBSITE DESIGN WELCOME GUIDE Development Process , so you know what to expect in each phase, and how much involvement is required ons of each phase are provided on the following pages. e 2 Prototyping & Design Concept Phase 3 WordPress Theme Development Phase 4 Testing Phase 5 Launch Phase WEBSITE DESIGN WELCOME GUIDE gn & Development Process my process, so you know what to expect in each phase, and how much involvement is required descriptions of each phase are provided on the following pages. 1 Research & anning Phase 2 Prototyping & Design Concept Phase 3 WordPress Theme Development Phase 4 Testing Phase 5 Launch Phase
18. Lead your clients through your process so they can imagine what it’s like.
22. Collect information in advance and reduce the need for feedback.
23. MISTAKE #2 Not presenting our work properly
24. You need to be able to support all your decisions with solid arguments that make sense to the client.
26. PRESENT YOUR WORK IN CONTEXT.
27. PROVE YOU’RE A PRO AT EVERY STEP.
30. GET THE CLIENT TO CONFIRM IN WRITING
31. Sell your solution to the client.
32. Be clear from the very beginning about how you work.
33. “That’s great, but my clients would never agree to this.”
34. You need confidence in your work, and to present it as a benefit to your clients.
35. Just because it’s a standard practice, it doesn’t mean it’s good for you.
36. REGULARLY TEST, ITERATE & IMPROVE YOUR PROCESS.
38. neladunato.com hi@neladunato.com @nelchee bit.ly / end  revision  hell