Create a Resonant, Remarkable & Sustainable Brand

Learn how to craft a brand identity system that captivates your clients, and brings beauty and harmony into your marketing.

Together, we’ll examine the elements that make up a unique brand, and explore how you can identify your own, so that you can create a brand that’s easy to maintain and that grows with you.

We’ll cover:
- How having a powerful brand can help you improve your sales and marketing
- A step-by-step approach to discovering a brand that’s aligned with your inner nature
- How to systematize your brand using a brand style guide
- How to know when is the right time to hire a professional designer

Transcript

1. Create a Resonant, Remarkable & Sustainable Brand NELA DUNATO
2. Brand A collection of impressions the audience has about an organization, a product or a person.
3. Brand strategy 1. Conscious approach to creating and maintaining your brand. 2. The document outlining key aspects of your brand.
4. Visual brand identity Consists of all the graphic assets that are used in a specific way (logo variations, colors, fonts, patterns...) All of these are documented in the brand style guide.
5. Branding 1. The process of creating and managing a brand. 2. A synonym for brand strategy and/or brand identity.
6. LOGO VISUAL IDENTITY BRAND Values Mission Vision Customer Experience Brand Voice Unique Value Proposition Brand Persona Colors Typography Packaging Illustration Photos Ideal Client Avatar
7. BRANDING IS THE BRIDGE USED TO OVERCOME THE TRUST GAP
8. Why consistency matters • Consistency improves your clients’ memory • What is familiar is perceived as more beautiful • Systems create ease & save time • Consistency is a sign of professionalism • Predictability makes people feel safer
10. Brand style guide The document that contains all the elements and assets of your visual brand identity.
11. CONCEPTION PREPARATION FINDING INITIAL CLIENTS MARKETING PIVOTING BRANDING Business building cycle
12. Hire a designer if you... • Have a working business model • Know in general who your clients are • Have the budget to invest in professional services
13. FIND OUT MORE ABOUT MY BOOK: humancenteredbrand.com CONTACT ME: hi@neladunato.com @nelchee