Upgrade to Pro — share decks privately, control downloads, hide ads and more …

IFN691 - case study presentation

niko1893
September 10, 2015

IFN691 - case study presentation

Case study presentation about JouleBug

niko1893

September 10, 2015
Tweet

Other Decks in Education

Transcript

  1. Description • Two main purposes: • Get people to think

    about sustainability • Improve the green living of the users by changing their everyday habits • Hundreds of pins with different tasks • User receives rewards for completing tasks • Challenges and competitions with other users http://joulebug.com/faq/
  2. Motivation Reasons • Intrinsic reasons through self-satisfaction • Extrinsic reasons

    through rewards, challenges, competition and energy savings
  3. Intrinsic Motivation • Three psychological needs: • Autonomy • Competence

    • Relatedness Deci, E. L. & Ryan, R. M. (2002). Handbook of Self-Determination Research. Rochester, NY: University Rochester Press
  4. Intrinsic Motivation • Good flow experience: • A clear goal

    • Clear progress • Clear and immediate feedback • Balance of skill and challenge Nakamura, J. & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Oxford Handbook of Positive Psychology (2nd ed., pp. 195-206). New York, NY: Oxford University Press
  5. Goals and Rules • Earn as most points, pins and

    badges as possible • Win competitions and challenges • Player decides if he achieves a pin • Easy to cheat • JouleBug trusts in honesty of the people • JouleBug implements a few tricks to avoid too much cheating • e.g. pin overload http://joulebug.com/faq/
  6. Summary • Intrinsic and extrinsic motivation • Stimulus to live

    more sustainable or start to think about the topic • No affect to the usability • Gamification easy and straightforward • Gamification is too monotonous