The growing dependency of users on phones, greatly prompting the businesses to spend on mobile ads consequently which is giving a big rise to the mobile media market.
that mobile app industry has a bright future. Nobody could have imagined that the smartphone will become an essential part of life & we will feel incomplete without it. 8 Ultimate Mobile App Marketing Stats You Must Know
all need to get a deep insight of the current market statistics so that you can plan your marketing strategy accordingly. The time when smartphones were born, one could quickly dive into the hundreds of statistics and measure what things are rocking in the industry and what should be the next strategy. 8 Ultimate Mobile App Marketing Stats You Must Know
leaves you scratching your head to be really sure about the next marketing plan. Sometimes it is disappointing when you don’t find anything useful in the tons of statistical reports available on the internet, that can add value to your mobile marketing plan. 8 Ultimate Mobile App Marketing Stats You Must Know
the trending metrics about the smartphone market. To help you with that, Nine Hertz has researched and prepared a compilation of useful mobile app statistics that can actually help you to create a smart app marketing strategy. 8 Ultimate Mobile App Marketing Stats You Must Know
outnumbered the world’s population (7.3b) and it is expected to rapidly rise in the forthcoming years. 8 Ultimate Mobile App Marketing Stats You Must Know
smartphone app usage grew by 58% in 2015. Here is what the analytics actually says: • The most interesting thing came out is that 40% of this 58% total smartphone application usage, was emanated from the existing users, which was recorded 20% only in 2014 and 10% in 2013. • The biggest hike was seen in the app category ‘personalization’ which grew by 332%. News and magazines category was at the second rank covering 135% growth rate. • The least growth of only 21% was seen in the category Music, Media & Entertainment. 8 Ultimate Mobile App Marketing Stats You Must Know
2015 Smartphone apps are growing so rapidly that it has become one of the leading digital media platform in the world. These days, people spent most of their time by using different apps on their mobile phones App Annie reported that the total time spent on mobile applications increased by 63% in 2015 which sounds pretty amazing. 8 Ultimate Mobile App Marketing Stats You Must Know
to TV A recent Flurry report reveals that US consumers spend more time on mobile apps than TV. We can say “smartphone screes are ahead from the TV screens”. In 2014, the average time spent on mobile apps was 139 minutes and in 2015 it reached to 198 minutes a day i.e. 3 hours 18 minutes. 8 Ultimate Mobile App Marketing Stats You Must Know
App Downloads: Google Play will be the leading store by 2020 However, Android play store has been always a winner in terms of number of app downloads. App Annie reported that it will be the primary leader by the end of 2020 with 166.4 billion app downloads (almost triple of app downloads in 2015). 8 Ultimate Mobile App Marketing Stats You Must Know
highest level in 2020 Despite of Android being the winner in number of app downloads, it still could not touch the revenue level of Apple. In 2015, the number of Android app downloads was twice of iOS apps, but still Apple earned 75% more revenue. Statistics says, that the gross annual revenue of Apple would be almost double than it was in 2015 by reaching at $44.8 billion in 2020. 8 Ultimate Mobile App Marketing Stats You Must Know
easy payment transaction, the eCommerce, mobile industry is continually evolving with the new trends and technologies. Also, the users believe that they can get better options and deals with online purchasing. After owning the app only platform by Myntra, they got better customer experience than the website, which clearly indicates that users prefer smartphone application to purchase. 3. M Commerce buyers would cross 1 billion in 2018. 8 Ultimate Mobile App Marketing Stats You Must Know
195.55 billion by the end of 2019 With an average 3 hours spent by users on smartphones, the mobile ad spending is strongly contributing to change the face of the digital media market. The growing dependency of users on phones, greatly prompting the businesses to spend on mobile ads consequently which is giving a big rise to the mobile media market. Insight from eMarketer’s mobile ad spending report says that, by 2019, the total smartphone ad spending would surpass 195.55 billion which was only amounted 68.69 billion in 2015. 8 Ultimate Mobile App Marketing Stats You Must Know
where the business market is majorly driven by smartphones. For the successful execution of your marketing strategy, no other platform is as powerful as the smartphones. We are sure that the above compilation of mobile app statistics would be definitely useful for you to plan your next business marketing strategy. Conclusion 8 Ultimate Mobile App Marketing Stats You Must Know
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