Refrigerator usage in typical household

This is a small study about secondary usage of refrigerators in typical household scenario.

Transcript

1. Research
   Methodology
   Anindita Saha
   Apoorva Jain
   Neelam Gulrajani
   Parul Joshi
   Noopur
   Anchor Faculty:
   Mamata Rao
   11 January 2013
   DRE
   DDE
   IID
   

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2. Refrigerators
   in Everyday
   Life
   Role of
   

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3. Purpose
   To identify patterns in usage
   To look for valuable insights
   To identify design opportunities, if any
   

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4. Alternate Uses
   of Refrigerators in
   typical households
   ?
   ?
   

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5. Scope
   It involves the study of the
   surroundings of a refrigerator in a
   typical household
   Sample includes mostly families,
   hence homogenous due to time
   constraint
   Limitations
   Concentration on exteriors
   

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6. Methods
   Photo Documentation
   Observation
   

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7. Data Collected
   (Sample Size: 52 Households)
   Effects of Location
   on Usage
   Location
   of Fridge in
   terms of
   dynamics
   Members Color
   Categories
   Location
   

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8. Photo Documentation
   

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9. Data Classi cation
   Level 1
   UTILITY
   FORGETTABLES
   EMOTIONAL
   DECORATIVE
   REMINDERS
   EATABLES
   

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10. Data Classi cation
    Level 2
    

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11. Color
    *Sample Size: 52 Households
    

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12. Categories
    *Sample Size: 52 Households
    

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13. Effects of Location
    on Usage
    *Sample Size: 52 Households
    

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14. Location v/s
    No. of Members
    Members
    Members
    Members
    *Sample Size: 52 Households
    

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15. Observations
    “Don’t panic - I’m just here
    for the stuff on your refrigerator”
    - Refrigerator tells the story of a household.
    - Magnets are properly aligned near the top, to keep
    them out of children’s reach.
    - Decorative pieces are again lined up near the
    top, i.e., at eye level.
    

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16. - Refrigerators are an effective means
    of communication.
    - Magnets on the refrigerator have decorative,
    emotional or aspirational values.
    

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17. Further
    Improvements
    Larger sample size
    More diversity in samples
    

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18. Thank You.
    

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