Manipal Campus Navigator

Marketing plan for android app

Transcript

1. MANIPAL CAMPUS NAVIGATOR Android app for campus Navigation
4. • thought of designing android app to facilitate campus navigation • Locate events and conference halls • Keep a track of academic performance • Save your time
11. GOAL
12. Students miss events and opportunities
14. MARKET OVERVIEW
15. User-friendly app to solve navigation issues Indoor maps to access locations faster Best UI and design CORE COMPETENCIES
20. SCLM Portal to access academic performance
21. Events Notifications Audio Alerts
22. Satellite View Street View
24. Important contacts
26. Greatest Competition
27. Points of Parity • Navigation facility • Shortest route • Saves time • GPS based • Satellite & Street view Points of difference • Free as well Premium version • Exclusive to Manipal • Indoor maps • Audio alerts • Events Notifications • Insider view of classrooms and buildings • User friendly app for students missing imp.events • SCLM to track academic results
28. Target Customers—Students,Faculty, Visitors,Parents
35. PREMIUM VERSION
36. Prices for the Premium version is kept as low as 2 $ so That maximum people can access the app. Once it gains popularity in the market, price can be increased to 5 $
46. INCENTIVES ✓ Discount coupons for loyal customers ✓ Concert Tickets ✓ Bonus and movie tickets for android developers
47. ➢ Hire android developers ➢ Use student associations for promotion ➢ Look out for sponsors and potential investors
49. Augmented Reality
50. Computer Vision
51. This presentation is created by Neha Shukla as a final project/exam during Marketing Internship under Prof. Sameer Mathur, IIM Lucknow