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Content alchemy: Turning words into conversions

Content alchemy: Turning words into conversions

Explore the art of crafting compelling content that not only engages your audience but also drives measurable conversion rates. Join us for an insightful roundtable during which five industry experts will share practical strategies, case studies, and actionable tips to help you seamlessly link your content strategy to enhanced conversions.

Take part in the conversation that unveils the secrets to turning content into conversions with our host Leigh Buttrey and panelists Vanda Pókecz, Vivienne Goizet and Janaina Barreto-Romero!


February 19, 2024

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  1. C0 - Public • Welcome! • There will be a

    replay — you'll receive it in a few days. • Feel free to ask questions in the dedicated questions tab at at the bottom of your screen. We'll answer them at the end. Content alchemy: Turning words into conversions
  2. C0 - Public Our panel today Leigh Buttrey Head of

    Client Accounts @ AS Marketing Janaina Barreto-Romero Senior Technical SEO Manager @ Oncrawl Vivienne Goizet Editorial Lead SEO @ BILD Vanda Pókecz SEO Team Lead @ Ladenzeile
  3. C0 - Public C0 - Public In your experience, what

    key elements should a content strategy include to maximize its impact on conversion rates?
  4. C0 - Public C0 - Public How can content creators

    effectively balance engaging storytelling with a clear focus on driving conversions?
  5. C0 - Public C0 - Public As content creation evolves,

    how can marketers strike a balance between creating evergreen content and content that addresses current trends, all while optimizing conversion rates over time?
  6. C0 - Public C0 - Public In the realm of

    content alchemy, what role do cognitive biases play, and how can it be harnessed to boost conversion rates effectively?
  7. C0 - Public C0 - Public How do you integrate

    user feedback and data analytics into your content strategy to continually refine and improve its effectiveness in driving conversions?
  8. C0 - Public C0 - Public As experts in the

    field, what challenges have you faced in aligning content strategies with conversion goals, and how did you overcome them?
  9. C0 - Public C0 - Public What role does visual

    content play in the conversion process, and how can businesses optimize it for better results?
  10. C0 - Public C0 - Public AI has been the

    top emerging trend in content creation recently. How do you suggest content creators should adapt to incorporate (or avoid) it?
  11. C0 - Public C0 - Public Any pros or cons

    for using AI in content creation that you can cite from your experience?