Content alchemy: Turning words into conversions

Explore the art of crafting compelling content that not only engages your audience but also drives measurable conversion rates. Join us for an insightful roundtable during which five industry experts will share practical strategies, case studies, and actionable tips to help you seamlessly link your content strategy to enhanced conversions.

Take part in the conversation that unveils the secrets to turning content into conversions with our host Leigh Buttrey and panelists Vanda Pókecz, Vivienne Goizet and Janaina Barreto-Romero!

Transcript

1. C0 - Public Content alchemy: Turning words into conversions
2. C0 - Public • Welcome! • There will be a replay — you'll receive it in a few days. • Feel free to ask questions in the dedicated questions tab at at the bottom of your screen. We'll answer them at the end. Content alchemy: Turning words into conversions
3. C0 - Public Our panel today Leigh Buttrey Head of Client Accounts @ AS Marketing Janaina Barreto-Romero Senior Technical SEO Manager @ Oncrawl Vivienne Goizet Editorial Lead SEO @ BILD Vanda Pókecz SEO Team Lead @ Ladenzeile
4. C0 - Public C0 - Public Let’s chat!
5. C0 - Public C0 - Public In your experience, what key elements should a content strategy include to maximize its impact on conversion rates?
6. C0 - Public C0 - Public How can content creators effectively balance engaging storytelling with a clear focus on driving conversions?
7. C0 - Public C0 - Public As content creation evolves, how can marketers strike a balance between creating evergreen content and content that addresses current trends, all while optimizing conversion rates over time?
8. C0 - Public C0 - Public In the realm of content alchemy, what role do cognitive biases play, and how can it be harnessed to boost conversion rates effectively?
9. C0 - Public C0 - Public How do you integrate user feedback and data analytics into your content strategy to continually refine and improve its effectiveness in driving conversions?
10. C0 - Public C0 - Public As experts in the field, what challenges have you faced in aligning content strategies with conversion goals, and how did you overcome them?
11. C0 - Public C0 - Public What role does visual content play in the conversion process, and how can businesses optimize it for better results?
12. C0 - Public C0 - Public AI has been the top emerging trend in content creation recently. How do you suggest content creators should adapt to incorporate (or avoid) it?
13. C0 - Public C0 - Public Any pros or cons for using AI in content creation that you can cite from your experience?
14. C0 - Public C0 - Public Any questions? (ask them in the questions tab)
15. C0 - Public Thank for your attention! Book your demo www.oncrawl.com