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BILD x Oncrawl: How to perform the perfect Goog...

BILD x Oncrawl: How to perform the perfect Google Discover audit (webinar version)

Jérôme and Vivienne gave an exclusive rerun of their SMX Munich presentation. Watch the replay on Youtube and skip the generic best practices and secret formulas to perform on Google Discover. Learn what and how to analyse and improve your performance through a hands-on data-driven approach. Uncover how to optimise and unlock the full potential of your website for Google Discover.

Oncrawl

June 24, 2024
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Transcript

  1. • Introduction • Setup • Audit • Going further How

    to perform the perfect Google Discover audit
  2. • Works more like a social feed • Interest in

    article must be provokes • Only on smartphone and tablet • Exists since 2018 • Personalized feed from google • More magazine than daily news • Serves an existing search for information Google Search Google Discover
  3. Publishers make between 10k und 3M visits a day from

    Discover. One article performing well in Discover can reach over 1M visits.
  4. What content shows up in Discover? give me perspective divert

    me update me educate me help me keep me engaged connect me inspire me user needs
  5. 1) Combine data sources for a data-driven approach: Technical SEO

    data (SEO crawler) Discover data (Search Console) Verify correlations & answer questions
  6. VS

  7. What data is available in Discover? • Title displayed in

    Discover feed • Position/ranking • Indexation • Clicks : Traffic • Impressions : Visibility • CTR : Performance • URL : Your pages • Date : Period
  8. Which date period you should use? If you have enough

    pages featured in Discover! Avoid data bias: • Fresh content • Google updates If you don’t have many pages featured in Discover… Avoid data bias: • Not enough pages to compare Last 15 days All data available
  9. 1) Extract and format GSC data for Oncrawl 2) Setup

    the crawl configuration 3) Get our Google Discover dashboard
  10. You can be in Discover without ranking in Google. Most

    of your articles ranking in Google Search will not be in Discover.
  11. BILD Sports and Video content are performing really well in

    Discover. So I focus my efforts on those who are NOT performing so high BECAUSE they have more potential.
  12. What else can you do? • Use it for troubleshooting

    • Look at the impact of Google Updates • Optimize for better conversions and user experience ◦ Make sure your Discover-Hits gets you Leads ◦ Keep the visitors on the website ◦ Look at ▪ ime on site ▪ session engagement ▪ read through rate ▪ bounce rate • Implement findings in your trainings • Make your editorials workflows better with the gathered insights