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Empathy as User Experience

Empathy as User Experience

Keynote talk given at UX Scotland 2014 in Edinburgh, Scotland.

Joshua Marshall

June 20, 2014
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  1. The power of the Web is in its universality.
 Access

    by everyone regardless of ability is an essential aspect.” ! Sir Tim Berners Lee
 Inventor of the World Wide Web “
  2. https://www.gov.uk/government/organisations/department-for-culture-media-sport Departments Topics Worldwide How government works Get involved Policies

    Publications Consultations Statistics Announcements GOV.UK DCMS blog Government Equalities Office Sign up to our eNews: The Review First World War Centenary Sign up to superfast broadband eNews 21 March 2014 — News story Marking World Poetry Day From Vera Brittain to Wilfred Owen: online memorial of First World War poems created Department for Culture Media & Sport Search
  3. Departments Topics Worldwide How government works Get involved Policies Publications

    Consultations Statistics Announcements GOV.UK World location 227 A Afghanistan Albania Algeria American Samoa Worldwide What is the UK government doing in ? Example: France Search https://www.gov.uk/government/world
  4. https://www.gov.uk/government/publications?publication_filter_option=statistics Departments Topics Worldwide How government works Get involved Policies

    Publications Consultations Statistics Announcements GOV.UK You can use the filters to show only results that match your interests 3,948 1 April 2014 BIS and ONS Statistics - national statistics Part of a collection: Trade union statistics 1 April 2014 MOD Statistics 1 April 2014 DECC Statistics Part of a collection: DECC statistics governance publications Get updates to this list email feed Trade union statistics 2012 MOD timetable for future releases of National and Official Statistics Statistical releases: timetable for twelve months ahead Weekly economic indicators Publications: Statistics Contains keywords Publication type Statistics Topic All topics Department All departments Search
  5. GOV.UK Home Discovery 0 Finding out what the users Alpha

    5 Building a prototype, Beta 17 Scaling up and going Live 3 Continuously improving Digital Transformation Government is building digital services that are simpler, clearer and faster to use. We’re starting with these 25 services. You can follow our progress on this page. https://www.gov.uk/transformation
  6. https://www.gov.uk/design-principles Government Digital Service Listed below are our design principles

    and examples of how we’ve used them so far. These build on, and add to, our original 7 digital principles. Start with needs* Do less Design with data Do the hard work to make it simple Iterate. Then iterate again. Build for inclusion Understand context Build digital services, not websites GOV.UK Last updated 2 July 2012 ALPHA Design Principles 1 2 3 4 5 6 7 8 Search
  7. https://www.gov.uk/service-manual/digital-by-default Digital by Default Service Standard Start using the manual

    Feedback Government Service Design Manual Tell us what you think (opens a 3 minute survey on another website) GOV.UK Home The Government Digital Strategy committed the government to ensuring all new or redesigned digital services meet this standard from April 2014. Services will be assessed against the standard and must continue to meet the standard after launch. Digital teams must show that they understand that their service needs to Search the service manual
  8. https://www.gov.uk/service-manual Digital by Default Service Standard Start using the manual

    Feedback Government Service Design Manual Tell us what you think (opens a 3 minute survey on another website) GOV.UK From April 2014, digital services from the government must meet the new Digital by Default Service Standard. Read the standard » Think differently about digital delivery Discover what it means to be part of an agile, user- focused and multidisciplinary team, delivering digital services in government. Start building digital by default services Making a service Learn about the different phases of service design and get guidance for the phase you're in now. Government Service Design Manual Build services so good that people prefer to use them Search the service manual
  9. https://www.gov.uk/service-manual/user-centred-design/accessibility.html Digital by Default Service Standard Start using the manual

    Feedback Government Service Design Manual Tell us what you think (opens a 3 minute survey on another website) GOV.UK Home User-centred design Contents Accessibility standard Accessibility testing Accessibility statements and policies Assistive technologies Accessible formats Accessibility How to make services that everyone can use The services we provide are for the benefit of all citizens of the United Kingdom. No user should be excluded on the basis of disability. To do so would breach the Equality Act 2010. Your services must also comply with any other legal requirements, including providing services in accordance with your Welsh Language Scheme, if you have one. Accessibility standard As a starting point, your service should aim to meet Level AA of the Search the service manual
  10. https://www.gov.uk/service-manual/user-centred-design/user-centred-design-alpha-beta Digital by Default Service Standard Start using the manual

    Feedback Government Service Design Manual Tell us what you think (opens a 3 minute survey on another website) GOV.UK Home User-centred design Contents Designers and researchers are essential Researching in design iterations Build Measure Fortnightly user User-centred design in alpha and beta Combining design and research to create user focused services Carry out user research during every stage of your project. Do it continuously through each stage — don’t leave it as something that happens at the beginning and end of phases. Doing user research continuously will: keep your team concentrating on real user needs help teams design products which are prioritised by user needs help teams iterate products in response to user feedback - Search the service manual
  11. https://www.gov.uk/service-manual/user-centred-design/resources/creating-accessible-PDFs.html Digital by Default Service Standard Start using the manual

    Feedback Government Service Design Manual Tell us what you think (opens a 3 minute survey on another website) GOV.UK Home User-centred design Contents In Microsoft Word Use headings Use lists Create a table of contents Use readable body text Creating accessible PDFs How to make PDFs that everyone can use The best way to create an accessible PDF is to create an accessible source document. Well structured Microsoft Word documents make good source documents for conversion to PDF. When a source document is converted into PDF it is tagged. The PDF tag tree reflects the structure of the document, and it’s this structure that assistive technologies like screen readers use to navigate the document. In Microsoft Word Use the styles and features available in Word to format your content - - - - Search the service manual
  12. http://www.useit.com useit.com: usable information technology Search useit.com: Jakob Nielsen's Website

    Permanent Content Alertbox Jakob's column on Web usability Beyond the Buy Button in E-Commerce (July 6) The best way for ecommerce sites to increase subsequent orders is to treat customers well after they place their initial order. Government Intranets (June 21) Remote Controls (June 7) Thirty Years With Computers (May 24) All Alertbox columns from 1995 to 2004 Sign up for short newsletter by email when a new Alertbox is published Reports Intranet usability > Government intranets > Intranet design annual > Intranet portals Return on investment from usability (ROI) Email newsletters Confirmation email E-commerce: 207 design guidelines Corporate sites: "About Us", PR, IR areas News Get a free usability test of your intranet if you will allow us to publish the findings and screenshots. User Experience 2004 Conference > Las Vegas and Amsterdam Our biggest conference ever with 33 full-day tutorials: > 16 brand-new seminars, including advanced content usability and Web-based applications > 17 best-selling classics like information architecture and e-commerce usability Sydney Morning Herald RSS Feeding frenzy eWeek Mac OS X's Spotlight Puts Search Center Stage ZDNet UK Two UK intranets make global top 10 Line56 The Best Government Intranets Sydney Morning Herald The key to email: a two-second grab CIO Insight Time for a Redesign BusinessWeek Big Bang! Digital convergence is finally happening http://www.useit.com/ Go JUN JUL AUG 15 2003 2004 2005 1,373 captures 27 Dec 96 - 12 Jun 13 Close Help
  13. Home News U.S. Sport TV&Showbiz Australia Femail Health Science Money

    Video Travel Fashion Finder News Home Arts Headlines Pictures Most read News Board Wires Login View comments And the award goes to boring.com! Government website beats off 100 others to be named world's best design Gov.uk saw off nearly 100 competitors in Design of the Year 2013 Basic-looking site features links to pages like ‘Housing and local services’ By ROSIE TAYLOR PUBLISHED: 23:43, 16 April 2013 | UPDATED: 07:44, 17 April 2013 A Government website has beaten The Shard and the 2012 Olympic Cauldron to be named the Last respects to a comic genius: 'I call upon any brother to take up a Screaming passengers flee Is this Coronation Street's most The picture that has sickened France: Which dating mistakes do YOU Pensioner, 94, had to lie in the gutter Site Web Cookie Policy Feedback Follow Follow @MailOnline @MailOnline 1.6m Like Like DailyMail Thursday, Jun 19th 2014 3PM 18°C 6PM 17°C 5-Day Forecast
  14. µµµµµµ iA Web Design is 95% Typography by oliver reichenstein

    95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography. Back in 1969, Emil Ruder, a famous Swiss typographer, wrote on behalf of his contemporary print materials what we could easily say about our contemporary websites: older ◊ newer þ 19. october 2006 http://ia.net/blog/the-web-is-all-about-typography-period/
  15. It's not about what you do, it's about what you

    enable other people to do. “ Brad Frost youtube.com/watch?v=7rW9vTrN6OU
  16. Dylan Wilbanks @dylanw​ RETWEETS 2 FAVORITE 1 From my conversation

    with @wendyabc: UX and accessibility both have empathy as a core value. So why don't UX and #a11y work together more? Reply Retweet Favorite 3:21 PM - 11 Apr 2014 Follow     More  Patrick Neeman @usabilitycounts​ · Apr 11 @dylanw @wendyabc isn’t #a11y part of UX? Everything else is. ;) Details Reply Retweet Favorite    More  Andrew Woods @awoods​ · Apr 11 @dylanw @wendyabc #a11y is about users. If it's not part of what you do, you're not doing #UX - you're doing something else Details Reply Retweet Favorite    More   Search  Have an account? Sign in https://twitter.com/dylanw/status/454746152915587072
  17. The power of the Web is in its universality.
 Access

    by everyone regardless of ability is an essential aspect.” ! Sir Tim Berners Lee
 Inventor of the World Wide Web “