Leveraging AI & Automation with SaaS Platforms to Survive and Thrive in any Economy

Given the extensive coverage AI receives, it can be challenging to identify the most significant opportunities for businesses to utilize its capabilities to improve efficiency. Drawing upon my expertise in various aspects of AI, I have compiled some essential considerations, common pitfalls to avoid, and practical recommendations for getting started.

Transcript

1. Leveraging AI & Automation
   with SaaS Platforms to
   Survive and Thrive in any
   Economy
   Lomit Patel
   Tynker
   in/lomitpatel/
   @patellom
   

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2. 20 Years of Driving Growth Bestselling Author
   Chief Growth Officer @ Tynker
   Hi, I’m Lomit Patel in/lomitpatel/ lpatel@tynker.com
   

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3. More Kids Learn to Code on Tynker Than
   Anywhere Else
   100 Million
   Students
   150,000
   Schools
   120 Million
   Apps Created
   5,000+
   Lessons
   

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4. Tynker Relies on SEO for Growth
   Execute with AI & SaaS
   TODAY
   Keyword
   Analysis
   Content
   Creation
   Backlinks
   

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5. But, AI is Complicated and Scary…Right?
   WRONG!
   You don’t have to build it.
   Just leverage existing tools.
   

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6. Lots of Options
   Keyword
   Research
   Article/
   Blog Ideas
   Text to Video
   Video to Text
   Image
   Video
   Creator
   Ghostwriter
   

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7. Do Your Homework
   01
   UNDERSTAND YOUR NEEDS
   • Clear goals
   • Use cases
   • Ask for recommendations
   02
   COMPARE SEVERAL OPTIONS
   • Thorough due diligence
   • Get customized demos
   • Ask for free trials/references
   03 BUILD SUPPORT
   • Cross-functional teams
   • Onboarding & training
   • Offer to do a case study
   05 CONTINUOUS LEARNING
   • Invest into training & upskilling
   • Collaborate effectively with AI
   • Keep testing the AI models
   04 START SMALL & SCALE
   • Prioritize based on goals
   • Don’t set and forget
   • Measure and share results
   

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8. Marketing teams aim to advance
   from Level 0 to Level 2.
   Leveraging AI SAAS tools is a big
   challenge and opportunity to
   advance from Level 2 to 5.
   Using AI & Automation empowers
   teams to scale up growth faster.
   LEAN AI Autonomy Scale Framework
   This can help you cut through the noise to assess the different AI SAAS tool capabilities
   

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9. Keyword Analysis
   Let’s Get to the Details
   Tell you about our favorite Keyword AI tools
   

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10. Keyword Analysis
    Accelerate Keyword Research with Chat GPT
    Keyword
    Analysis
    Inputs
    Input: List of
    URLs you need
    to do keyword
    research
    Crawl
    Script crawls
    those URLs
    and using GPT,
    recommends
    the best 10
    keywords
    mapped to
    that URL
    Classify
    GPT classifies
    keywords into
    Category
    Output
    Output: a list
    of URLs with
    Keywords,
    Category and
    Search Intent
    Map
    GPT maps
    keywords to
    Search Intent:
    Informational,
    Navigational,
    Transactional
    and
    Commercial
    

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11. Keyword Analysis
    Accelerate Keyword Research with Chat GPT
    Keyword
    Analysis
    Output
    Output: a list
    of URLs with
    Keywords,
    Category and
    Search Intent
    

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12. Content Creation
    Let’s Get to the Details
    Tell you about our favorite Content AI tools
    

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13. If you want more
    clicks and rankings,
    publish more
    CONTENT
    Source: https://hackernoon.com/seo-strategies-of-ycombinators-fastest-growing-startups-in-2022
    SEO Strategies of Fastest-growing Startup
    YCombinator’s 2022 Recommendation
    Content
    Creation
    

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14. Top SEO Content Strategies
    How-to Guides
    Most Popular
    Long-Tail Topics
    Target Niche Keywords
    High-Vol Blog Content
    Target Most Searched
    Location-Based Pages
    If Content is Geographical
    Solution-Based Pages
    Focus on Pain Points
    Product-Based
    Deep Dive into one Product
    Feature-Based
    Deep Dive into one Feature
    Listicles
    Top 5, 10, 20… etc.
    Documentation
    Reappropriate Existing
    Content
    Compatibility
    How Well Things go Together
    Free Tools
    A Free Tool to Help Users
    Comparisons
    Your solution vs. Others
    Alternatives
    Inform User of Other Options
    Templates
    To Make Jobs Easier
    Calculators
    If Time or Price is Involved
    Content
    Creation
    

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15. Content
    Creation
    Content Creation
    Tynker creates content at scale with a team of 3 - HOW?
    5
    20
    100
    2022 Early 2023 Ending 2023
    Grow from 5
    articles per
    month to 100+!
    

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16. Build Content with ChatGPT
    Trust but Verify
    Content
    Creation
    

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17. Content
    Creation
    Get Creative with AI Prompts
    KEYWORD RESEARCH
    • Identify 10 SEO
    keywords related to
    [topic]/[URL]
    • Create a list of 5 SEO
    keywords related to
    the following product
    description [product
    description]
    BLOG TITLES
    • Write 3 examples of
    alternative blog post
    titles with higher CTR
    for [topic]
    • Make the blog post
    titled [title] more
    catchy
    BLOG ARTICLES
    • Write a detailed
    outline for a blog post
    titled [title] with a
    2-level heading
    structure
    • As an SEO expert,
    create a blog article on
    [topic name]. Target
    digital marketing
    experts, use intriguing
    tone
    

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18. Content
    Creation
    Leverage Tools Like Also Asked For PAA
    

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19. Content
    Creation
    Tailwind Ghostwriter
    Idea Creation to Full Article in Minutes
    

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20. Content
    Creation
    Creating Images for Your Blog Posts
    AI Photo and Art
    Generation Engine
    

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21. Content
    Creation
    Instant Videos of Your Content
    Easy Video Creation for Content Marketers
    

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22. Content
    Creation
    Creating Product Images that Sell
    Data by ecommerce product category, best images by top seller ALL AI generated.
    

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23. Content Works
    Inspect any URL in https://www.tynker.com”
    https://www.tynker.com”
    

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24. Backlinks
    Let’s Get to the Details
    Tell you about our favorite backlink AI tools
    

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25. Backlinks
    Backlinks
    Quality Matters
    of Google’s Ranking Algorithm Depends on
    Content Marketing/Link Backs
    ~45 %
    I would tend not to focus on the total
    number of links to your site, or the total
    number of domain links to your
    website, because we look at links in a
    very different way.
    We try to understand what is relevant
    for a website, how much should we
    weigh these individual links, and the
    total number of links doesn’t matter at
    all. Because you could go off and create
    millions of links across millions of
    websites if you wanted to, and we could
    just ignore them all.
    John Mueller, Google Search
    Advocate
    “
    “
    

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26. Backlinks
    Robust Publishing Process
    

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27. Keys to Success
    DO YOUR
    HOMEWORK
    Confirm your use case and the
    best SaaS solution that
    matches your needs
    VALIDATE WITH A
    PILOT
    Ensure you have cross-functional
    support
    TRAIN AND
    SUPPORT TEAM
    Make sure your team
    understands the power of AI is
    aligned with goals
    

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28. To Sum Up
    Choosing the right AI
    SaaS Platforms will
    empower your lean
    team to be even more
    successful.
    “
    “
    

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29. Questions? Please Reach Out!
    LOMIT PATEL
    Chief Growth Officer, Tynker
    in/lomitpatel/
    lpatel@tynker.com
    Get a Copy of Lean AI
    

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