10 Steps To WordPress SEO Success

This presentation covers 10 steps to take for SEO Success using Wordpress and 10 free SEO tools.

Step 1 - Index Your Website
Step 2 - Define Your Target Audience
Step 3 - Answer The Searchers Query
Step 4 - Plan Your Content Strategy
Step 5 - Create High-Value Content
Step 6 - Optimize Design & Data Structure For Mobile
Step 7 - Optimize Design & Data Structure For Speed
Step 8 - Establish Authority Through Link Building
Step 9 - Begin With The End Goals In Mind
Step 10 - Plan Future SEO Site Audits

Transcript

1. 10 Steps To SEO Success WordCamp 2019 - Omaha, Nebraska Patrick John Stevens PS WebWork LLC
2. Table of Contents Mozlow's Hierarchy of SEO Needs Step 1 - Index Your Website Step 2 - Define Your Target Audience Step 3 - Answer The Searchers Query Step 4 - Plan Your Content Strategy Step 5 - Create High-Value Content Step 6 - Optimize Design & Data Structure For Mobile Step 7 - Optimize Design & Data Structure For Speed Step 8 - Establish Authority Through Link Building Step 9 - Begin With The End Goals In Mind Step 10 - Plan Future SEO Site Audits Top 10 Free SEO Tools
3. Mozlow's Hierarchy of SEO Needs Credit & details: https://moz.com/beginners-guide-to-seo
4. Step 1 • What - Install & setup Google Analytics, Google Search Console, Yoast SEO. • Why - Primarily, you want your website to show up in search results on Google, Bing, Duckduckgo, etc… and without indexing your site it won’t show up. Plus, it’s the foundation on which your SEO is built. • How - Link to setup instructions here. Index Your Website
5. Step 2 • What - Conduct audience research. • Why - Defining who you actually want to target is going to help you learn what keywords you even want to rank for and the kind of content you want to create. Plus, by identifying and understanding your particular niche, you can now dominate it. • How - Link on how to conduct audience research here. Define Your Target Audience
6. Step 3 • What - Do keyword research. • Why - Quality keyword research helps you understand what your target audience wants to find, which not only gives you the insight needed to help your site and content rank higher, it will also be the foundation of all your digital marketing. • How - Link on how to do keyword research here. Answer The Searchers Query
7. Step 4 • What - Create a specific plan to infuse the best topics and keywords into the high-value content you create e.g. title tags, meta descriptions, headings, URL’s, media. • Why - Knowing the right topics and keywords prior to writing your content will make it easier to apply the best holistic information into your website and content. • How - Link on how to do smart content strategy here. Plan Your Content Strategy
8. Step 5 • What - Create 10x content with your keyword research in mind and update the higher traffic content routinely. The best content is original, engaging, thought provoking, and concise. It has good headlines, answers questions, and drives people to action. • Why - Search engine algorithms are set up to reward great content by ranking them higher. Plus, the more high-value content you give to people the more they will share it and be in a place to reciprocate. • How - Links on how to create high-value content here & the 10x content phrase above. Create High-Value Content
9. Step 6 • What - Check to see if your website is Google friendly and make the right recommended changes to improve user experience and engagement metrics. • Why - Responsive design is not only important for users on your website but it’s also important for your site’s search rankings on mobile searches. • How - Link on how to make your site mobile friendly here. Optimize Design & Data Structure For Mobile
10. Step 7 • What - Analyze your site speed at Google PageSpeed Insights and implement the suggested changes that will significantly improve the speed. • Why - People now expect website pages to load very quickly and the data shows if websites take too long to load the users will bounce off the page quickly. • How - Link on how to improve your site speed here. Optimize Design & Data Structure For Speed
11. Step 8 • What - Get high-quality inbound & internal links by getting them on other high-ranking, trustworthy and authoritative websites. • Why - Inbound links are like reputational currency between websites. To have your site be high-ranking, trustworthy, and authoritative the site needs to have links within it that lead back to your website. You are what you E.A.T. (Expert, Authoritative, Trustworthy). • How - Link on how to do high-quality link building here. Establish Authority Through Link Building
12. Step 9 • What - Create S.M.A.R.T. SEO goals and track those metrics through Google Analytics & a good SEO analysis tool. • Why - You make what you measure. Establishing goals, tracking them, and measuring site metrics (e.g. traffic, site engagement, and backlinks) is one of the best ways to rank your website and pages for highly competitive and valuable keywords. • How - Link on how to measure and track SEO metrics here. Begin With The End Goals In Mind
13. Step 10 • What - Schedule out an annual recurring event to remind you to do a SEO site audit and remember to do an audit when a site is initially built, when it’s redesigned, and when content is restructured. • Why - SEO audits and the 10 Steps to SEO success have 3 core components - 1. Technical Setup 2. Content 3. Links. The audit will show you areas to improve the technical set up, generate content ideas, and reveal opportunities to gain E.A.T. through links. • How - Link to a free SEO audit tool here. Plan Future SEO Site Audits
14. Top 10 Free SEO Tools 1. Yoast SEO - Wordpress Plugin 2. Google Search Console 3. Google Analytics 4. Google Tag Manager 5. Google PageSpeed Insights 6. SEMRush 7. Answer The Public (Questions into keywords) 8. MozBar SEO Browser Extension 9. Neil Patel SEO App a. SEO Analyzer - Site Audit/Backlinks b. UberSuggest - Keyword/Content Ideas c. Traffic Analyzer - Top Pages/Keywords 10. SEO Crawler
15. Questions By Patrick John Stevens PS WebWork LLC