know if your application is part of the web? Link me into it. Not just link me to it; link me into it. Not the front page. Link me to a piece of content… That is the web: the beautiful interconnection of navigable content.
Open Standards and Neutrality —TIM BERNERS-LEE The primary design principle underlying the Web is universality… it should be accessible from any kind of hardware that can connect to the Internet: stationary or mobile, small screen or large.