Lean Launchpad - 12 Weeks Version - Meetup 2 of 12

The slides for the second Lean Launchpad (LLP) meetup for the Ignition Accelerator Program from Digihub Düsseldorf, Q4 2017. The LLP is the world's premiere pre-accelerator and early-stage startup support program created by the father of the Lean Startup movement, Steve Blank, taught at Stanford, Berkeley and used in hundreds of other universities, F500 companies and startup programs around the world. Booking: you@plusandersen.com

Transcript

1. LEAN LAUNCHPAD THE 12W EARLY STAGE
 SUPPORT PROGRAM MEETUP 2 OF 12 IGNITE DUS NOVEMBER 2ND
2. MEETUP 2
3. • QA zur Hausarbeit 
 “Top 10 Startup Delusions” 
 & Hausarbeit-Summary: “Business Model” • 5m Präsentationen von den Startups • 10m Feedback pro Team (auch im Spreadsheet) • Hausarbeit AGENDA - MEETUP 2
4. TOP STARTUP
 MISTAKES
6. I MUST BUILD THIS COMPLEX THING WITH ALL THESE FEATURES 10
7. NO, NOT THIS
8. THIS
10. I CAN SOLO-FOUND OR OUTSOURCE
 EVERYTHING 9
11. I AM AN EXPERT IN EVERYTHING
 & I HAVE UNLIMITED FUNDS
13. I DON’T 
 HAVE ANY COMPETITION 8
14. DELUSION
15. REALITY
16. DO YOUR F*ING RESEARCH
18. TECHNOLOGY IS MY 
 BIGGEST RISK 7
19. NO IT IS NOT
20. CUSTOMERS ARE YOUR BIGGEST 
 RISK
 SO TALK TO CUSTOMERS
21. JUST BECAUSE 
 YOU CAN BUILD IT 
 DOESN’T MEAN 
 YOU SHOULD
23. WE’VE “LAUNCHED” 6
24. FIRE & 
 FORGET VS
 CONTINUOUS
 DEPLOYMENT
25. SORRY IT NEVER ENDS
27. WE WILL GET TO BREAK EVEN IN YEAR THREE 5
28. NO PROJECTIONS EVER FOR EARLY STAGE STARTUPS WITH NO REAL DATA TO SUPPORT IT
29. NO BUSINESS PLAN
 EVER SURVIVES FIRST CONTACT WITH CUSTOMERS
31. B2B NO SALES YET BUT“PIPELINE FILLED” 4.1
32. B2B ALL ABOUT SALES MRR CHURN
33. B2B
 PROVE YOU CAN SELL IT
34. B2C USERS? YEAH 500 RANDOMS IN 6 MONTHS! 4.2
35. 500 USERS IN 6 MONTHS IS A P!SS IN THE SEA
36. B2C ALL ABOUT HYPER GROWTH & ENGAGEMENT
37. 7-10% GROWTH WEEK OVER WEEK
38. 30/10/1 % ENGAGING MONTHLY DAILY AT ANY TIME
39. B2C
 PROVE YOU CAN GROW IT
41. WE DON’T
 NEED TO TALK TO CUSTOMERS 3
42. MY 
 PRECIOUS IDEA
43. THIS IS YOUR IDEA WITHOUT TALKING TO CUSTOMERS
44. NO SURVEYS ALLOWED EVER
 TALK TO CUSTOMERS PAINS GAINS JOBS TO 
 BE DONE
46. ALL I NEED IS AN INVESTOR 2
47. REALITY CHECK
48. INVESTORS DO NOT EXIST TO GIVE YOU PERMISSION TO START ANYTHING NOR TO MAKE GOLD OUT OF YOUR CRAP IDEAS OR YOUR SHITTY TEAM
50. WINNING IS
 RAISING MONEY AWARDS & EVENTS 1
51. STARTUP 
 VANITY THEATRE
52. VANITY METRICS
53. REVENUE
 GROWTH EXIT YOUR ONLY TRUE NORTH
54. www.udacity.com/overview/Course/ep245
56. HOW TO TALK TO CUSTOMERS https://startupweekend.wistia.com/medias/tao3s8hf7l
57. TIME SEARCH PART OFTEN TAKES 1-2 YEARS ⇦ PRE/POST ⇨ PRODUCT-MARKET FIT Test 1: Is this a problem Test 2: Is this the solution Test 3: Can we sell this solution Test 4: Can we repeat selling the solution Test 5: Can we scale our business
58. PROBLEM SOLUTION TWO STEPS TO THE FIRST PHASE
 CUSTOMER DISCOVERY Are we solving a real problem? Who are the customers we are solving it for? Can we find customer who has this problem and would pay us to solve it? Is this the right solution that would actually solve the problem of the customers we found that are ready to pay us for it? STEP 1 STEP 2
59. PHASE 1 PHASE 2 PHASE 3 Making 
 something people want Marketing 
 something people want Scaling your business 1 2 3 Discovering 
 something people want
60. www.udacity.com/overview/Course/ep245
63. THE MILKSHAKE https://youtu.be/sfGtw2C95Ms
78. www.udacity.com/overview/Course/ep245
94. PEER REVIEW
95. 1. Your last concrete 5 todos and what you did or didn’t do 
 2. Your results: Number of interviews (and % pass/fail or metrics if applicable) 
 3. What you learn or change in the BMC and why you think so (show BMC here) 4. Your current biggest challenge(s) 
 5. The next 5 CONCRETE things you will have done until next week PEER REVIEW TIME THE LEAN LAUNCHPAD 
 5-SLIDE FORMAT
96. HOMEWORK
97. 1. Conduct MINIMUM 15 customer interviews, face to face 2. Read “YC’s Essential Startup Advice” (LINK) 3. Watch Lesson 4 “Business Models and Customer Development” (LINK)
 AND watch Lesson 3 too if you haven’t already! 4. Book a coaching / mentoring slot for the coming week (link will be provided) 5. Update your 5-slide presentation according to your progress NEXT MEETUP NOV 9TH 1800HRS HOMEWORK MEETUP 2
98. https://classroom.udacity.com/courses/ep245/ WATCH THE LECTURES
99. NOW GET THE HELL OUT OF THE BUILDING
100. WE HELP 
 YOUR COMPANY 
 GET READY 
 FOR TOMORROW TODAY PLUSANDERSEN.COM
101. MORE PLUSANDERSEN.COM • Education & Training • Programs & Processes • Innovation Metrics • Management Tools • Innovation Outposts • Human Assets SOME OF OUR CUSTOMERS:
102. PRE-ACCELERATION ACCELERATION GENERATION EDUCATION SELECTION FINAL DECISION SCALING UP DEALFLOW LEARNING JOURNEY LEARNING KEYNOTE KILL YOUR COMPANY INNOVATOR MASTERCLASS INNOVATOR BOOTCAMP LEAN LAUNCHPAD MVP AS 
 A SERVICE INNOVATION OUTPOSTS DEMO DAY PITCHING MASTERCLASS EXPERTS AS A SERVICE MENTORS AS A SERVICE TRAIN THE TRAINER SPINNING OUT +ANDERSEN PROGRAMS AT ALL STAGES
103. +ANDERSEN 
 & ASSOCIATES INNOVATION & GROWTH THROUGH SCIENCE + ENTREPRENEURSHIP LEARN MORE
 PLUSANDERSEN.COM