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Lean Launchpad - 12 Weeks Version - Meetup 2 of 12

Lean Launchpad - 12 Weeks Version - Meetup 2 of 12

The slides for the second Lean Launchpad (LLP) meetup for the Ignition Accelerator Program from Digihub Düsseldorf, Q4 2017. The LLP is the world's premiere pre-accelerator and early-stage startup support program created by the father of the Lean Startup movement, Steve Blank, taught at Stanford, Berkeley and used in hundreds of other universities, F500 companies and startup programs around the world. Booking: you@plusandersen.com

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Vidar Andersen

November 03, 2017
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Transcript

  1. LEAN LAUNCHPAD THE 12W EARLY STAGE
 SUPPORT PROGRAM MEETUP 2

    OF 12 IGNITE DUS NOVEMBER 2ND
  2. MEETUP 2

  3. • QA zur Hausarbeit 
 “Top 10 Startup Delusions” 


    & Hausarbeit-Summary: “Business Model” • 5m Präsentationen von den Startups • 10m Feedback pro Team (auch im Spreadsheet) • Hausarbeit AGENDA - MEETUP 2
  4. TOP STARTUP
 MISTAKES

  5. 10

  6. I MUST BUILD THIS COMPLEX THING WITH ALL THESE FEATURES

    10
  7. NO, NOT THIS

  8. THIS

  9. 9

  10. I CAN SOLO-FOUND OR OUTSOURCE
 EVERYTHING 9

  11. I AM AN EXPERT IN EVERYTHING
 & I HAVE UNLIMITED

    FUNDS
  12. 8

  13. I DON’T 
 HAVE ANY COMPETITION 8

  14. DELUSION

  15. REALITY

  16. DO YOUR F*ING RESEARCH

  17. 7

  18. TECHNOLOGY IS MY 
 BIGGEST RISK 7

  19. NO IT IS NOT

  20. CUSTOMERS ARE YOUR BIGGEST 
 RISK
 SO TALK TO CUSTOMERS

  21. JUST BECAUSE 
 YOU CAN BUILD IT 
 DOESN’T MEAN

    
 YOU SHOULD
  22. 6

  23. WE’VE “LAUNCHED” 6

  24. FIRE & 
 FORGET VS
 CONTINUOUS
 DEPLOYMENT

  25. SORRY IT NEVER ENDS

  26. 5

  27. WE WILL GET TO BREAK EVEN IN YEAR THREE 5

  28. NO PROJECTIONS EVER FOR EARLY STAGE STARTUPS WITH NO REAL

    DATA TO SUPPORT IT
  29. NO BUSINESS PLAN
 EVER SURVIVES FIRST CONTACT WITH CUSTOMERS

  30. 4

  31. B2B NO SALES YET BUT“PIPELINE FILLED” 4.1

  32. B2B ALL ABOUT SALES MRR CHURN

  33. B2B
 PROVE YOU CAN SELL IT

  34. B2C USERS? YEAH 500 RANDOMS IN 6 MONTHS! 4.2

  35. 500 USERS IN 6 MONTHS IS A P!SS IN THE

    SEA
  36. B2C ALL ABOUT HYPER GROWTH & ENGAGEMENT

  37. 7-10% GROWTH WEEK OVER WEEK

  38. 30/10/1 % ENGAGING MONTHLY DAILY AT ANY TIME

  39. B2C
 PROVE YOU CAN GROW IT

  40. 3

  41. WE DON’T
 NEED TO TALK TO CUSTOMERS 3

  42. MY 
 PRECIOUS IDEA

  43. THIS IS YOUR IDEA WITHOUT TALKING TO CUSTOMERS

  44. NO SURVEYS ALLOWED EVER
 TALK TO CUSTOMERS PAINS GAINS JOBS

    TO 
 BE DONE
  45. 2

  46. ALL I NEED IS AN INVESTOR 2

  47. REALITY CHECK

  48. INVESTORS DO NOT EXIST TO GIVE YOU PERMISSION TO START

    ANYTHING NOR TO MAKE GOLD OUT OF YOUR CRAP IDEAS OR YOUR SHITTY TEAM
  49. 1

  50. WINNING IS
 RAISING MONEY AWARDS & EVENTS 1

  51. STARTUP 
 VANITY THEATRE

  52. VANITY METRICS

  53. REVENUE
 GROWTH EXIT YOUR ONLY TRUE NORTH

  54. www.udacity.com/overview/Course/ep245

  55. None
  56. HOW TO TALK TO CUSTOMERS https://startupweekend.wistia.com/medias/tao3s8hf7l

  57. TIME SEARCH PART OFTEN TAKES 1-2 YEARS ⇦ PRE/POST ⇨

    PRODUCT-MARKET FIT Test 1: Is this a problem Test 2: Is this the solution Test 3: Can we sell this solution Test 4: Can we repeat selling the solution Test 5: Can we scale our business
  58. PROBLEM SOLUTION TWO STEPS TO THE FIRST PHASE
 CUSTOMER DISCOVERY

    Are we solving a real problem? Who are the customers we are solving it for? Can we find customer who has this problem and would pay us to solve it? Is this the right solution that would actually solve the problem of the customers we found that are ready to pay us for it? STEP 1 STEP 2
  59. PHASE 1 PHASE 2 PHASE 3 Making 
 something people

    want Marketing 
 something people want Scaling your business 1 2 3 Discovering 
 something people want
  60. www.udacity.com/overview/Course/ep245

  61. None
  62. None
  63. THE MILKSHAKE https://youtu.be/sfGtw2C95Ms

  64. None
  65. None
  66. None
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  68. None
  69. None
  70. None
  71. None
  72. None
  73. None
  74. None
  75. None
  76. None
  77. None
  78. www.udacity.com/overview/Course/ep245

  79. None
  80. None
  81. None
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  88. None
  89. None
  90. None
  91. None
  92. None
  93. None
  94. PEER REVIEW

  95. 1. Your last concrete 5 todos and what you did

    or didn’t do 
 2. Your results: Number of interviews (and % pass/fail or metrics if applicable) 
 3. What you learn or change in the BMC and why you think so (show BMC here) 4. Your current biggest challenge(s) 
 5. The next 5 CONCRETE things you will have done until next week PEER REVIEW TIME THE LEAN LAUNCHPAD 
 5-SLIDE FORMAT
  96. HOMEWORK

  97. 1. Conduct MINIMUM 15 customer interviews, face to face 2.

    Read “YC’s Essential Startup Advice” (LINK) 3. Watch Lesson 4 “Business Models and Customer Development” (LINK)
 AND watch Lesson 3 too if you haven’t already! 4. Book a coaching / mentoring slot for the coming week (link will be provided) 5. Update your 5-slide presentation according to your progress NEXT MEETUP NOV 9TH 1800HRS HOMEWORK MEETUP 2
  98. https://classroom.udacity.com/courses/ep245/ WATCH THE LECTURES

  99. NOW GET THE HELL OUT OF THE BUILDING

  100. WE HELP 
 YOUR COMPANY 
 GET READY 
 FOR

    TOMORROW TODAY PLUSANDERSEN.COM
  101. MORE PLUSANDERSEN.COM • Education & Training • Programs & Processes

    • Innovation Metrics • Management Tools • Innovation Outposts • Human Assets SOME OF OUR CUSTOMERS:
  102. PRE-ACCELERATION ACCELERATION GENERATION EDUCATION SELECTION FINAL DECISION SCALING UP DEALFLOW

    LEARNING JOURNEY LEARNING KEYNOTE KILL YOUR COMPANY INNOVATOR MASTERCLASS INNOVATOR BOOTCAMP LEAN LAUNCHPAD MVP AS 
 A SERVICE INNOVATION OUTPOSTS DEMO DAY PITCHING MASTERCLASS EXPERTS AS A SERVICE MENTORS AS A SERVICE TRAIN THE TRAINER SPINNING OUT +ANDERSEN PROGRAMS AT ALL STAGES
  103. +ANDERSEN 
 & ASSOCIATES INNOVATION & GROWTH THROUGH SCIENCE +

    ENTREPRENEURSHIP LEARN MORE
 PLUSANDERSEN.COM