SEO: Story Effect Optimization

In this talk, Pascalle explains how you can optimise your (sales) pages by optimizing your stories.

Storytelling is an integral part of the conversion process. After all, views are not sales.

In this deck, you will find the StorySELLING framework that can be applied to any audience, industry, and niche to optimise the way you communicate your product or service.

Transcript

1. #brightonSEO
   

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2. Before we
   begin...
   Optimise your stories, optimise your page.
   #brightonSEO
   

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4. It's all about getting eyeballs on your
   page...but then what?
   04
   Views ≠ sales
   Levelling up
   your SEO
   

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5. Decisions &
   emotions
   Too salesy...or not too salesy...
   That is the question.
   05
   

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6. Unlocking
   StorySELLING
   06
   

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7. How it works:
   07
   A framework for every niche.
   A framework for every industry.
   A framework for every audience.
   A framework that will turn lurkers into leads.
   Build the world
   The new world
   The challenge
   The problem
   The results
   The solution
   

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8. 08
   Build the world
   bɪld ðə wɜːld: to make something by putting bricks or other materials together
   

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9. 09
   The Problem
   ðə ˈprɒbləm: a situation, person, or thing that needs attention and
   needs to be dealt with or solved
   

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10. 10
    The Challenge
    ðə ˈʧælɪnʤ: (the situation of being faced with) something that needs great
    mental or physical effort in order to be done successfully and therefore
    tests a person's ability
    

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11. 11
    The Solution
    ðə səˈluː.ʃən: the answer to a problem
    

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12. 12
    The New World
    ðə njuː wɜːld: different from one that existed earlier
    

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13. 13
    The Results
    ðə rɪˈzʌlts: Something that happens as a consequence; outcome
    

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14. The call to
    {Verb}
    Call to Think
    Call to Value
    Call to Share
    Call to Action
    Call to Inform
    Spark more than just a connection.
    14
    

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15. Rise of AI
    The rise of Artificial Intelligence.
    The loss of Authenticity & Identity.
    15
    

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16. #brightonSEO
    Or come say hello
    today!
    Contact Me
    +44 (0) 7 884 007 074
    pascalle@presentales.com
    www.presentales.com
    Pascalle Bergmans
    #brightonSEO
    

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