SEO: Story Effect Optimization

In this talk, Pascalle explains how you can optimise your (sales) pages by optimizing your stories.

Storytelling is an integral part of the conversion process. After all, views are not sales.

In this deck, you will find the StorySELLING framework that can be applied to any audience, industry, and niche to optimise the way you communicate your product or service.

Transcript

1. #brightonSEO
2. Before we begin... Optimise your stories, optimise your page. #brightonSEO
4. It's all about getting eyeballs on your page...but then what? 04 Views ≠ sales Levelling up your SEO
5. Decisions & emotions Too salesy...or not too salesy... That is the question. 05
6. Unlocking StorySELLING 06
7. How it works: 07 A framework for every niche. A framework for every industry. A framework for every audience. A framework that will turn lurkers into leads. Build the world The new world The challenge The problem The results The solution
8. 08 Build the world bɪld ðə wɜːld: to make something by putting bricks or other materials together
9. 09 The Problem ðə ˈprɒbləm: a situation, person, or thing that needs attention and needs to be dealt with or solved
10. 10 The Challenge ðə ˈʧælɪnʤ: (the situation of being faced with) something that needs great mental or physical effort in order to be done successfully and therefore tests a person's ability
11. 11 The Solution ðə səˈluː.ʃən: the answer to a problem
12. 12 The New World ðə njuː wɜːld: different from one that existed earlier
13. 13 The Results ðə rɪˈzʌlts: Something that happens as a consequence; outcome
14. The call to {Verb} Call to Think Call to Value Call to Share Call to Action Call to Inform Spark more than just a connection. 14
15. Rise of AI The rise of Artificial Intelligence. The loss of Authenticity & Identity. 15
16. #brightonSEO Or come say hello today! Contact Me +44 (0) 7 884 007 074 pascalle@presentales.com www.presentales.com Pascalle Bergmans #brightonSEO