#MEG16 Keynote

Thanks for checking out my keynote about BuzzFeed for the Mediedagarna i Göteborg (Gothenburg Media Days) conference.

For more information, visit http://www.meg.se/en/Program-in-English/Seminars-in-English-Meg16.

Transcript

1. the funny business of global growth understanding BuzzFeed’s international impact with internet speak qichen zhang product manager, international wiscotheque #meg16
2. BuzzFeed right now
3. content views each month monthly unique visitors platforms globally social mobile
4. SF LA MN Toronto NY Atlanta MX City São Paulo Madrid London Berlin Detroit Paris Mumbai Tokyo Sydney Chicago DC
5. editions offices languages employees outside the US
6. our approach
7. LOL
8. LOL localize
9. LOL localize observe
10. LOL localize learn observe
11. localize
14. localize observe
15. Source: Giphy
17. Source: Giphy #TheDress
20. localize observe learn
21. what we saw Source: BuzzFeed
22. what actually happens Source: BuzzFeed
23. okay. so what?
24. Source: Trojan Times
25. Cross-platform and international expansion will lead to bigger impact on people’s lives and the world.
26. our global impact
27. OMG
28. OMG omnipresent
29. OMG omnipresent multi-dimensional
30. OMG omnipresent multi-dimensional galvanizing
31. omnipresent
32. Source: visitshipstern.com
36. omnipresent multi-dimensional
37. We Asked Non-Swedes To React To Photos Of Swedish Stuff And This Is What Happened (see the post on BuzzFeed.com)
38. Norbotten County
39. Norbotten County “Screen saver.” — Adam
40. Norbotten County “We have the Northern Lights in Scotland too, but we call them the ‘merry dancers’ because we’re always drunk when we see them.” — Hilary
41. Norbotten County “This looks like the perfect place to make love to Alexander Skarsgård.” — Anaïs
42. Kanelbullar
43. Kanelbullar “I don’t know what these are, but I must eat all of them.” — John
44. Kanelbullar “Fairy cakes but made by adults. Cinnamon expected. Delicious, a certainty.” — Paul
45. Kanelbullar “ALL HAIL CINNAMON BUNS. SWEDEN’S GREATEST EXPORT BEHIND ROBYN.” — David
46. Dalarna
47. Dalarna “Stop rubbing it in, Sweden!” — Susie
48. Dalarna “What a hideous representation of autumn! Unimpressed.” — Julia
49. Dalarna “I want to go there and swim naked with Alexander Skarsgård.” — Anaïs
50. omnipresent multi-dimensional galvanizing
51. Source: Matt Chase for BuzzFeed News the tennis racket a BuzzFeed investigation
53. “If you were to invent a sport that was tailor-made for match fixing, the sport that you would invent would be called tennis.” —Richard Ings, former Association of Professional Tennis Executives Vice President for Rules and Competition, as told to BuzzFeed News
54. Source: BuzzFeed News
55. Members of the U.K. Parliament are planning to open a hearing into how tennis officials responded to suspected of match-fixing. Andy Murray, the world No. 2, said that more should be done to educate young players about the dangers of corruption in tennis. World No. 1 Novak Djokovic said he had been indirectly offered $200,000 to throw a match in 2007. World No. 3 Roger Federer said he would “like to hear names” linked to the allegations, but that “you have to take it super serious.” The governing bodies for world tennis released a joint statement and held a press conference in Melbourne to deny that evidence of match-fixing had been suppressed. Chris Kermode, chair of the Association of Tennis Professionals Executive, insisted that there is a “zero tolerance” policy for match-fixing. reactions from the tennis world
56. Source: Phil Moore
58. Source: Giphy
59. questions? Source: Giphy
60. questions?
61. thanks! @wiscotheque @InternationalBF #meg16