First Reaction Survey

http://www.reviewinc.com | The purpose of this presentation is to quickly share some information that we’ve collected on the online reviewing habits of the general public and how they can affect businesses.

Transcript

1. “FIRST REACTION” SURVEY June 2014 1.877.973.8439
2. INTRODUCTION We have all purchased an item or paid for a service based on the recommendation of a friend, review, or word-of-mouth. For businesses, reputation is a very integral element toward the success of a product, service, or brand. Without a good reputation no one would purchase their products or services, and slowly but surely that business will suffer to the point of failure. In the internet age reputation has grown increasingly important. With sites like Yelp!, Facebook, et cetera, reviews can be posted by anyone—for better or worse. Online reviews are now the first place that the average consumer looks in order to decide on where they will spend their hard earned cash. As ubiquitous as the internet is, it would be haphazard and neglectful for any business to ignore their online reputation. The purpose of this presentation is to quickly share some information that we’ve collected on the online reviewing habits of the general public and how they can affect businesses. Let’s see what we can learn from this…
3. GOOD EXPERIENCES WITH THE GENERAL CUSTOMER What is your FIRST choice, when you have a GOOD experience with a business or service (such as a plumber, doctor, lawyer, etc.)
4. BAD EXPERIENCES WITH THE GENERAL CUSTOMER What is your FIRST choice, when you have a BAD experience with a business or service (such as a plumber, doctor, lawyer, etc.)?
5. GOOD EXPERIENCES WITH SUBPOPULATIONS What is your FIRST choice, when you have a GOOD experience with a business or service (such as a plumber, doctor, lawyer, etc.)
6. What is your FIRST choice when you have a bad experience with a business or service (such as a plumber, doctor, lawyer, etc.)? BAD EXPERIENCES WITH SUBPOPULATIONS
7. OBSERVATIONS & CONCLUSIONS The desire to give feedback for negative experiences is 17% higher than for positive experiences Customers prefer to provide feedback privately by a factor of 3 times more than writing a review on Yelp or Google 18-34 year olds are twice as likely to write a review on Yelp or Google than older generations
8. CONTACT US ReviewInc is a leading provider of Reviews Management Services. ReviewInc's growing customer list includes major international chains, brand auto dealers, dental, medical, travel, leisure, property management, retail stores, restaurants, legal services, country clubs and more. ReviewInc is also committed to educating business owners on the power and importance of reviews. Info@ReviewInc.com Support@ReviewInc.com USA: 877-9REVIEW / 877-973-8439 World: +1-818-660-1435
9. IMAGE ATTRIBUTION All images derived from ReviewInc.