IoT Strategy Design
STRATEGY CONSULTING | B2B MARKETING OPERATIONS
FOR TELCOS IMPLEMENTING IOT BUSINESS
AND UTILITIES CONSIDERING IOT
B2B Marketing
FOR TELCOS AND UTILITIES
B2B offline / online / digital /engagement / growth
Product marketing / solutions design / partnerships
Marketing function outsourcing
Interim/transition marketing management
Marketing materials and documentation design from scratch
Complete marketing operations makeover:
Integration of IoT marketing and product functions into existing ecosystem with re-design of all processes
IoT Market Insights and Analysis
SELECTED SEGMENTS:
Smart city application use cases and software applicable to selected geographical market
Market size forecasting and competitive analysis
Business model and approach elaboration
Company structure and operational model :
From production outsourcing through EMS to own R&D and local presence on a global map
SOPs and structure implementation (1 month after workshop)
Design and implementation of marketing and sales business operations including business model and pricing
Vendor management:
Vendor/technology scouting and selection
Negotiations facilitation