Launching Ruby on Rails applications, a checklist

Planet Argon's checklist for launching web applications with Ruby on Rails

Transcript

1. Launching Ruby on Rails Applications A CHECKLIST Friday, July 24, 2009
2. Launching Ruby on Rails Applications A CHECKLIST Thanks Mark! Friday, July 24, 2009
3. Launching Ruby on Rails Applications A CHECKLIST Friday, July 24, 2009
4. Launching Ruby on Rails Applications A CHECKLIST Friday, July 24, 2009
5. Launching Ruby on Rails Applications A CHECKLIST Friday, July 24, 2009
6. Launching Ruby on Rails Applications A CHECKLIST From our team at Planet Argon, direct to you Friday, July 24, 2009
7. Launching Ruby on Rails Applications A CHECKLIST Launching Ruby on Rails Applications Best Practices for prepping your launch pad Friday, July 24, 2009
8. Launching Ruby on Rails Applications Launching Ruby on Rails Applications Friday, July 24, 2009
9. HOSTING Launching Ruby on Rails Applications Launching Ruby on Rails Applications Friday, July 24, 2009
10. HOSTING SEARCH ENGINES Launching Ruby on Rails Applications Launching Ruby on Rails Applications Friday, July 24, 2009
11. HOSTING SEARCH ENGINES DATA HARVESTING Launching Ruby on Rails Applications Launching Ruby on Rails Applications Friday, July 24, 2009
12. HOSTING SEARCH ENGINES DATA HARVESTING FEEDBACK Launching Ruby on Rails Applications Launching Ruby on Rails Applications Friday, July 24, 2009
13. HOSTING SEARCH ENGINES DATA HARVESTING FEEDBACK EXCEPTIONS Launching Ruby on Rails Applications Launching Ruby on Rails Applications Friday, July 24, 2009
14. HOSTING SEARCH ENGINES DATA HARVESTING FEEDBACK EXCEPTIONS PERFORMANCE Launching Ruby on Rails Applications Launching Ruby on Rails Applications Friday, July 24, 2009
15. HOSTING SEARCH ENGINES DATA HARVESTING FEEDBACK EXCEPTIONS PERFORMANCE CLIENTS Launching Ruby on Rails Applications Launching Ruby on Rails Applications Friday, July 24, 2009
16. HOSTING SEARCH ENGINES DATA HARVESTING FEEDBACK EXCEPTIONS PERFORMANCE CLIENTS Have your cake and eat it too! Launching Ruby on Rails Applications Launching Ruby on Rails Applications Friday, July 24, 2009
17. Launching Ruby on Rails Applications Checklist CHECK YOUR LIST Watch for it on my blog: http://robbyonrails.com Friday, July 24, 2009
18. Friday, July 24, 2009
19. 1200+ respondents More information at http://rails-hosting.com Friday, July 24, 2009
20. Before we begin... Friday, July 24, 2009
21. Working on your first Rails project? Friday, July 24, 2009
22. Have you launched at least one Rails app? Friday, July 24, 2009
23. Have you launched at least one Rails app? 2-5 Rails apps? Friday, July 24, 2009
24. Have you launched at least one Rails app? 2-5 Rails apps? more than 5? Friday, July 24, 2009
25. How many Ruby on Rails applications have you deployed? SURVEY SAYS... 5+ 38% 1-5 47% 1 10% None 4% Q. Friday, July 24, 2009
26. Don’t wait until the last minute! Friday, July 24, 2009
27. lots of topics hosting data harvesting marketing visual design development project management interaction design quality assurance client management tracking errors user feedback public relations teamwork browser testing testing code search engine optimization planning brainstorming etc. Friday, July 24, 2009
28. lots of topics hosting data harvesting marketing visual design development project management interaction design quality assurance client management tracking errors user feedback public relations teamwork browser testing testing code search engine optimization planning brainstorming etc. Friday, July 24, 2009
29. Launching Ruby on Rails Applications Hosting Friday, July 24, 2009
30. Automate Deployments Friday, July 24, 2009
31. CHECK YOUR LIST Create reusable tasks to release new versions of the application. Friday, July 24, 2009
32. Do you use an automated deployment tool? SURVEY SAYS... No 23% Yes 77% Q. Friday, July 24, 2009
33. That means nearly one in four are still... Friday, July 24, 2009
34. That means nearly one in four are still... Manually uploading source code via FTP or SFTP Friday, July 24, 2009
35. Manually uploading source code via FTP or SFTP SSHing into the server That means nearly one in four are still... Friday, July 24, 2009
36. Manually uploading source code via FTP or SFTP SSHing into the server Manually running migrations That means nearly one in four are still... Friday, July 24, 2009
37. Manually uploading source code via FTP or SFTP SSHing into the server Manually running migrations Manually restarting their application That means nearly one in four are still... Friday, July 24, 2009
38. That means nearly one in four are still... Manually uploading source code via FTP or SFTP SSHing into the server Manually running migrations Manually restarting their application Don’t Repeat Yourself! Friday, July 24, 2009
39. Minimize Human Error Friday, July 24, 2009
40. Knowledgeable Team Friday, July 24, 2009
41. Make time to test deployments Friday, July 24, 2009
42. Know how to ROLLBACK when necessary Friday, July 24, 2009
43. Testing gives your team confidence! Friday, July 24, 2009
44. Hire a specialist who knows their stuff Friday, July 24, 2009
45. CHECK YOUR LIST Make sure your team knows how to test, deploy & rollback when necessary. Friday, July 24, 2009
46. Setup a Staging Environment Friday, July 24, 2009
47. Practice in your production environment Friday, July 24, 2009
48. Brand new Rails App Deploy to staging! Sign contract Setup git repository Generate new Rails app Friday, July 24, 2009
49. TIP FROM ROBBY Keep your application deployable at all times! (Not just releasable) Friday, July 24, 2009
50. Friday, July 24, 2009
51. Staging site to the rescue! Friday, July 24, 2009
52. Test the water... Friday, July 24, 2009
53. ... before diving in! Friday, July 24, 2009
54. Keep out the Peeping Toms Friday, July 24, 2009
55. HTTP Basic Authentication Friday, July 24, 2009
56. Friday, July 24, 2009
57. Test your scheduled tasks... in a real hosting environment Friday, July 24, 2009
58. Create a deployment guide Friday, July 24, 2009
59. TIP FROM ROBBY Put configuration files in Git Friday, July 24, 2009
60. TIP FROM ROBBY Have a backup strategy! Friday, July 24, 2009
61. CHECK YOUR LIST Set up a staging environment as soon as the project is started. Friday, July 24, 2009
62. Monitoring Your App Friday, July 24, 2009
63. Do you use monit or god for server side monitoring? SURVEY SAYS... No 57% Other 4% God 13% Monit 26% Q. Friday, July 24, 2009
64. Mongrel memcached backgroundDrb Use Server Monitoring Tools for... delayed_job Friday, July 24, 2009
65. CHECK YOUR LIST Setup monit or god. Friday, July 24, 2009
66. “Have you tried turning it off and on again?” Friday, July 24, 2009
67. Do you use any uptime monitoring tools in production? SURVEY SAYS... No 60% Other 12% Pingdom 10% Nagios 18% Q. Friday, July 24, 2009
68. Use Client Side Monitoring Tools do it yourself? Friday, July 24, 2009
69. EXTRA CREDIT! Friday, July 24, 2009
70. Use Cucumber to test in production EXTRA CREDIT! Friday, July 24, 2009
71. ‣Automate your deployments ‣Setup a staging environment ‣Server-side monitoring ‣Client-side monitoring Be cool & confident... use best practices Friday, July 24, 2009
72. Launching Ruby on Rails Applications Search Engines Friday, July 24, 2009
73. <h1>Write Good Markup</h1> <ul> <li>Page Titles</li> <li>Permalinks</li> <li>Important Elements</li> </ul> <p>Hire a UI guru!</p> Friday, July 24, 2009
74. Page titles are used in search results Friday, July 24, 2009
75. Permalinks? URLs are part of the UI Friday, July 24, 2009
76. Use markup to create structure Search bots like structure. Friday, July 24, 2009
77. <h1>Get in Touch</h1>... <h2>Visit Us</h2>... Friday, July 24, 2009
78. <img src=”studio.jpg” alt=”Planet Argon Studio” /> Friday, July 24, 2009
79. <a href=”/who-we-are” title=”Who We Are”>...</a> Friday, July 24, 2009
80. I see possible issues with AJAX and Javascript BOOM! Friday, July 24, 2009
81. Search engines may not be able to access some content Friday, July 24, 2009
82. Degrade Gracefully Friday, July 24, 2009
83. Create an XML Sitemap Friday, July 24, 2009
84. Automate the generation of your sitemap Friday, July 24, 2009
85. Notify these guys when you have an updated sitemap Friday, July 24, 2009
86. Google Webmaster Tools Sign up for... Friday, July 24, 2009
87. Launching Ruby on Rails Applications Data Harvesting & Analytics Friday, July 24, 2009
88. CHECK YOUR LIST Identify your Key Performance Indicators (KPIs) Friday, July 24, 2009
89. What are some example KPIs? Friday, July 24, 2009
90. Example KPIs • Page views (per day / per visit) Friday, July 24, 2009
91. Example KPIs • Page views (per day / per visit) • Newsletter subscriptions Friday, July 24, 2009
92. Example KPIs • Page views (per day / per visit) • Newsletter subscriptions • Successful orders Friday, July 24, 2009
93. Example KPIs • Page views (per day / per visit) • Newsletter subscriptions • Successful orders • Abandoned shopping carts Friday, July 24, 2009
94. Example KPIs • Page views (per day / per visit) • Newsletter subscriptions • Successful orders • Abandoned shopping carts • Homepage bounce rate Friday, July 24, 2009
95. Collect & Segment Friday, July 24, 2009
96. Sign up for Google Analytics and make sure your Clients have access Friday, July 24, 2009
97. Setup your primary conversion goals Friday, July 24, 2009
98. Usage testing not the same as Usability testing Friday, July 24, 2009
99. Crazyegg CrazyEgg Heatmaps and usage patterns Friday, July 24, 2009
100. Clicktale Clicktale Screencasts of real visitors on your site Friday, July 24, 2009
101. Look for patterns Friday, July 24, 2009
102. Get rid of the guesswork Friday, July 24, 2009
103. Test your ideas Friday, July 24, 2009
104. Data Harvesting Data Data Launching Ruby on Rails Applications User Feedback Friday, July 24, 2009
105. Who is responsible for responding to feedback? Friday, July 24, 2009
106. User Voice Customers vote on ideas Friday, July 24, 2009
107. Tender Create a support center Friday, July 24, 2009
108. zendesk Support tool for small companies Friday, July 24, 2009
109. GetSatisfaction Make it easy for your users to send you feedback Friday, July 24, 2009
110. Launching Ruby on Rails Applications Exceptions Friday, July 24, 2009
111. Do you catch and track Application Exceptions in production? SURVEY SAYS... No 31% Yes 69% Q. Friday, July 24, 2009
112. exception_notification http://github.com/rails/exception_notification/tree/master Friday, July 24, 2009
113. hoptoad Friday, July 24, 2009
114. Exceptional Friday, July 24, 2009
115. Friday, July 24, 2009
116. Default 404 Default 500 Friday, July 24, 2009
117. Helpful 404 Page Friday, July 24, 2009
118. Helpful 500 Page Friday, July 24, 2009
119. Launching Ruby on Rails Applications Performance Friday, July 24, 2009
120. Page load is king Friday, July 24, 2009
121. YSlow Friday, July 24, 2009
122. Google Page Speed Friday, July 24, 2009
123. Benchmark against staging Friday, July 24, 2009
124. Do you use any performance monitoring tools in production? SURVEY SAYS... No 64% Yes 36% Q. Friday, July 24, 2009
125. Scout Friday, July 24, 2009
126. FiveRuns Friday, July 24, 2009
127. New Relic Friday, July 24, 2009
128. Is your source code efficient? Friday, July 24, 2009
129. are the database queries efficient? Are your database queries efficient? Friday, July 24, 2009
130. are the database queries efficient? Are your database queries efficient? missing indexes? Friday, July 24, 2009
131. What are your slowest controller actions? Friday, July 24, 2009
132. negatively impacting our KPIs? What are your slowest controller actions? Friday, July 24, 2009
133. TIP FROM ROBBY Use data to drive your optimization efforts Friday, July 24, 2009
134. Stop guessing! Friday, July 24, 2009
135. Launching Ruby on Rails Applications Clients Holding their hands Friday, July 24, 2009
136. Be a coach Friday, July 24, 2009
137. manage expectations TIP FROM ROBBY Make sure you are managing your client’s expectations Friday, July 24, 2009
138. Launch is the starting line Friday, July 24, 2009
139. On-going maintenance is a necessity Friday, July 24, 2009
140. Budget for a reliable hosting solution Friday, July 24, 2009
141. Be ready on Launch Day Friday, July 24, 2009
142. Celebrate! Friday, July 24, 2009
143. Celebrate! Share some champagne... Friday, July 24, 2009
144. ...or Scotch. ;-) Friday, July 24, 2009
145. Have a plan ready for the road ahead Friday, July 24, 2009
146. Analyze your KPIs Keep up on user feedback Push out bug fixes early and often Friday, July 24, 2009
147. Launching Ruby on Rails Applications Summary Let’s do a quick review Friday, July 24, 2009
148. CHECK YOUR LIST Don’t postpone preparation until the end Friday, July 24, 2009
149. CHECK YOUR LIST Keep your application deployable at all times Friday, July 24, 2009
150. CHECK YOUR LIST Pace yourself Friday, July 24, 2009
151. CHECK YOUR LIST Prepare for the unexpected Friday, July 24, 2009
152. CHECK YOUR LIST Solve the right problems Friday, July 24, 2009
153. Have Fun. CHECK YOUR LIST Have fun! Friday, July 24, 2009
154. Thank you Friday, July 24, 2009
155. Where’s Robby? • blog: http://robbyonrails.com • company: http://planetargon.com • twitter: @robbyrussell • email: robby@planetargon.com Friday, July 24, 2009
156. PLANET ARGON DESIGN // DEVELOPMENT // DEPLOYMENT More information at http://planetargon.com Friday, July 24, 2009