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Social Traction for App

63fc99989b9c4b0f85d804175ec838b5?s=47 Roy Lin
October 11, 2012

Social Traction for App

to know more about app development

63fc99989b9c4b0f85d804175ec838b5?s=128

Roy Lin

October 11, 2012
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  1. Social Traction for App Focus on 4 big issues @roygabble

  2. Who Am I ? Roy Lin Student of NTU Founder

    of Dreamers’ Day Works at Gabble, Inc
  3. 4 Big Issues on Apps 1. Download 2. Sign-up 3.

    First-time use 4. Engagement
  4. - Let people download - Sign up successfully - Great

    experience - Love your app 4 Big Issues on Apps 1. Download 2. Sign-up 3. First-time use 4. Engagement
  5. Social Traction sign-up first time use engagement download Social Traction

    Interested beta user Customer Passion customer Target audience users’ life cycle
  6. sign-up first time use engagement download Social Traction Interested beta

    user Customer Passion customer Target audience users’ life cycle
  7. Interested beta user Customer Passion customer sign-up first time use

    engagement download Target audience 100% 60% 50% 25% 15% Social Traction users’ life cycle
  8. Acquisition Social Traction Funnel Activation Retention Revenue referral

  9. Viral Marketing people see your product in any medias or

    hear from their friends some of them decide to give it a try they have a good experience at first use they like your product enough to invite or referral to their friends customers send invitation or post information on their facebook or twitter friends check the mail or use facebook, twitter the Viral Circle
  10. Focus on 4 big issues

  11. Download issue People find your app in App Store/Google play

    or app review site, but they are lacking of motivation to download it. people may think.. 1. I have no idea what this app is. 2. I know it , but I already have a similar one. 3. I don’t have time to try something new. 4. I am not sure if it is worthy. ...
  12. Hypothesis : Your App is a Market-fit Product.

  13. There’re 700,000 apps on App Store.

  14. So... Let’s get more people to know you. 1. App

    Store SEO 2. App Review Site 3. Launch Site name, keywords, screen shots get the initial exposure allow more users to know more about you
  15. App Store Search Rules 1.name is important. 2.keywords are also

    important.(<100 chars) 3.description doesn’t work
  16. 4. Screen Shot is more important in 5. icon is

    less important.
  17. None
  18. None
  19. None
  20. TechCrunch Bump

  21. App Review Site Users

  22. with app review site people see your product in any

    medias or hear from their friends some of people decide to give it a try they have a good experience at first use they like your product enough to invite or referral to their friends customers send invitation or post information on their facebook or twitter friends check the mail or use facebook, twitter the Viral Circle App review sites introduce your product
  23. some of people decide to give it a try App

    review sites introduce your product 100 views How many downloads ? K * views = downloads
  24. K maximization

  25. Golden Circle Why How What Golden Circle

  26. For Example :Gabble Why How What We believe that real

    friendship comes from help, and people should get a answer immediately in this mobile world. We build a great environment with friendly UI and best design to make people use it easily. So, Gabble is a real time QA platform to connect all the questions and answers on mobile. With Gabble, people are connect deeply.
  27. None
  28. None
  29. None
  30. Launch Site Let users know more about you

  31. None
  32. None
  33. Sign-up issue Okay, people download your app, and launch it.

    After 1 minutes, they leave. people may think.. 1. I don’t know how to sign up. 2. I know what it is, but there are too many forms to need to be filled out. 3. I don’t have time to try something new. 4. I am not sure if it is worthy. ...
  34. Sign-up Before Sign-up, downloads is nothing but a number.

  35. Sign-up is hard and also important

  36. Recognize 3 visitor types 1. I’m interested in this app,

    I want to sign up. 2. I’m not sure if it is worthy 3. I’m confused about the sign-up page. Great, get a new user ! Okay, he or she would give it a try. You lose a user.
  37. 3 Ways to Solve the Problem 1. Only one way

    to sign up 2. Engage first, and Sign up later 3. Design clear tutorial pages Facebook log in, Twitter log in Let users explore before sign-up Let users know what your app is.
  38. One way to sign up, no confuse.

  39. Make the Sign-up page as clear as possible 1

  40. tripl Gabble

  41. Snapguide Showyou

  42. EywEm WeHeartPics

  43. about.me pocket

  44. Engage First, Sign up later. 2

  45. Users’ Channel Typical Channel Engage First sign-up first-time use first-time

    use sign-up love it love it
  46. iCook 愛料理

  47. Showyou

  48. Localmind

  49. Gipis

  50. Svpply

  51. Design great tutorial pages 3

  52. Snapguide

  53. Snapguide

  54. Sparrow

  55. Sparrow

  56. Sparrow

  57. Foursquare

  58. 2 Principles A) It has to be consistent with the

    design of app B) Let people know what your app is
  59. First-time use issue I sign up successfully, and then how

    to use ? Users may think.. 1. I know your app, but I am missing in the beginning. 2. where are the other users? 3. I don’t want to learn something new, just let me use 4. I am not sure what to do now. ...
  60. The most important things in this phase is to give

    a good experience for users
  61. 3 Ways to Solve the Problem 1. Provide other users’

    action or information 3. Immediately use 2. Try to make users tell about themselves There are other users ! Leverage social influence Let users make some efforts in your app One click to use
  62. 1 Leverage Social Influence

  63. Empty data

  64. Instagram Well

  65. Starmatic Dabble

  66. Trover Foursquare

  67. Well Socialcam

  68. Let user get interaction immediately.

  69. 2 Tell me about yourself

  70. Tumblr

  71. Pinterest

  72. Runkeeper

  73. After 2 minutes, Time sink.

  74. 3 Which button should I click ?

  75. Tumblr

  76. Snapguide Cloudee

  77. Dabble Instagram

  78. Gabble Tracks

  79. You should know what to do.

  80. Engagement issue Chicken / egg problem. Users may think.. 1.

    None of my friends use it. 2. I forgot this app. 3. I still love to stay with former one. 4. This product does not work as expected. ...
  81. 3 Ways to Solve the Problem 1. Contributing System 3.

    Collect, Measure and Analyze 2. Notification, Badge number Reputation, Hierarchy Remind user come back Improvement goes with statistic.
  82. “One cannot enjoy doing the same thing at the same

    level for long.” Mihaly Csikszentmihalyi - Flow, the Psychology of Optimal Experience
  83. Instagram Snapguide

  84. iCook Snapguide

  85. Gabble v1.1

  86. Foursquare

  87. The more likes,views or favs users get, the more motivation

    they have to contribute.
  88. None
  89. Push notification

  90. Notification center

  91. Email notification

  92. Notification versus Satisfaction.

  93. Notification Use Experience High High Try to do Low Low

    =.= Great Spam
  94. Collect, Measure and Analyze 3 Improvement goes with statistic.

  95. Track Events Tool : Mixpanel - mobile analytics

  96. Design Funnel Tool : Mixpanel - mobile analytics

  97. Tool : Mixpanel - mobile analytics Event Retention

  98. Tool : Sendgrid

  99. Summary 1. Download 2. Sign-up 3. First-time use 4. Engagement

    App Store SEO, Golden circle, Launch site Clear sign-up page, engage first, tutorial page Leverage social influence, tell about yourself, one click to use Contributing system, notification, tools
  100. add me as a friend on Facebook: /roylinkung follow me

    on twitter : @roygabble blog : http://roykung.tumblr.com