- Let people download - Sign up successfully - Great experience - Love your app 4 Big Issues on Apps 1. Download 2. Sign-up 3. First-time use 4. Engagement
Social Traction sign-up first time use engagement download Social Traction Interested beta user Customer Passion customer Target audience users’ life cycle
Interested beta user Customer Passion customer sign-up first time use engagement download Target audience 100% 60% 50% 25% 15% Social Traction users’ life cycle
Viral Marketing people see your product in any medias or hear from their friends some of them decide to give it a try they have a good experience at first use they like your product enough to invite or referral to their friends customers send invitation or post information on their facebook or twitter friends check the mail or use facebook, twitter the Viral Circle
Download issue People find your app in App Store/Google play or app review site, but they are lacking of motivation to download it. people may think.. 1. I have no idea what this app is. 2. I know it , but I already have a similar one. 3. I don’t have time to try something new. 4. I am not sure if it is worthy. ...
So... Let’s get more people to know you. 1. App Store SEO 2. App Review Site 3. Launch Site name, keywords, screen shots get the initial exposure allow more users to know more about you
with app review site people see your product in any medias or hear from their friends some of people decide to give it a try they have a good experience at first use they like your product enough to invite or referral to their friends customers send invitation or post information on their facebook or twitter friends check the mail or use facebook, twitter the Viral Circle App review sites introduce your product
For Example ：Gabble Why How What We believe that real friendship comes from help, and people should get a answer immediately in this mobile world. We build a great environment with friendly UI and best design to make people use it easily. So, Gabble is a real time QA platform to connect all the questions and answers on mobile. With Gabble, people are connect deeply.
Sign-up issue Okay, people download your app, and launch it. After 1 minutes, they leave. people may think.. 1. I don’t know how to sign up. 2. I know what it is, but there are too many forms to need to be filled out. 3. I don’t have time to try something new. 4. I am not sure if it is worthy. ...
Recognize 3 visitor types 1. I’m interested in this app, I want to sign up. 2. I’m not sure if it is worthy 3. I’m confused about the sign-up page. Great, get a new user ! Okay, he or she would give it a try. You lose a user.
3 Ways to Solve the Problem 1. Only one way to sign up 2. Engage first, and Sign up later 3. Design clear tutorial pages Facebook log in, Twitter log in Let users explore before sign-up Let users know what your app is.
First-time use issue I sign up successfully, and then how to use ? Users may think.. 1. I know your app, but I am missing in the beginning. 2. where are the other users? 3. I don’t want to learn something new, just let me use 4. I am not sure what to do now. ...
3 Ways to Solve the Problem 1. Provide other users’ action or information 3. Immediately use 2. Try to make users tell about themselves There are other users ! Leverage social influence Let users make some efforts in your app One click to use
Engagement issue Chicken / egg problem. Users may think.. 1. None of my friends use it. 2. I forgot this app. 3. I still love to stay with former one. 4. This product does not work as expected. ...
3 Ways to Solve the Problem 1. Contributing System 3. Collect, Measure and Analyze 2. Notification, Badge number Reputation, Hierarchy Remind user come back Improvement goes with statistic.
Summary 1. Download 2. Sign-up 3. First-time use 4. Engagement App Store SEO, Golden circle, Launch site Clear sign-up page, engage first, tutorial page Leverage social influence, tell about yourself, one click to use Contributing system, notification, tools
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