16th 奧美集團

Transcript

1. Welcome to
2. •Let’s start with our holding company,
3. WPP Taiwan (23 companies): Ogilvy, Kantar, GroupM, Wunderman, JWT, DKSH Smollan, Compass
4. 4 We are made up of leading companies in: Advertising; Media Investment Management; Information, Insight & Consultancy; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; Direct, Promotion & Relationship Marketing; Specialist Communications. 廣告;媒體投資管理;資訊，洞察與顧問;公共關 係與公共事務;品牌和識別;醫療保健傳播;直效 行銷與客戶關係行銷;專家傳播 WPP companies work with more than 355 of the Fortune Global 500; 71 of the NASDAQ 100 and all 30 of the Dow Jones. WPP集團和Fortune前500中的355;納斯達克 前100中的71和道瓊斯的所有前30大的企業 提供服務 Billings 營業額 Revenues 營收 Total number of group employees Countries of operation 國家 Offices in the group 辦公室 Chief executive of WPP首席執行長 USD58.8bn USD15.3bn 200,000+ 113 3000+ Sir Martin Sorrell 全球最大的傳播集團 Source: http://www.wpp.com/wpp/about/wppataglance 2016 WPP is one of the world's largest communications services groups.
5. MEDIA INVESTMENT & DATA INVESTMENT MANAGEMENT DIGITAL PUBLIC RELATIONS & PUBLIC AFFAIRS ADVERTISING BRANDING & IDENTITY, DIRECT, DIGITAL, PROMOTION & RELATIONSHIP MARKETING SPECIALIST COMMUNICATIONS Taiwan
6. MEDIA INVESTMENT & DATA INVESTMENT MANAGEMENT DIGITAL PUBLIC RELATIONS & PUBLIC AFFAIRS ADVERTISING BRANDING & IDENTITY, DIRECT, DIGITAL, PROMOTION & RELATIONSHIP MARKETING SPECIALIST COMMUNICATIONS Taiwan
7. 7 OUR STORY
8. “We Sell, or Else” – David Ogilvy
10. 台灣奧美整合行銷傳播集團 Welcome to Ogilvy & Mather Taiwan
13. 人 知識 創造力! People Knowledge Creativity
15. Ogilvy & Mather Taiwan The keeper of the brand with 360 service in integrated communication & marketing. 達彼思廣告 Bates Ad 奧美公關 Ogilvy PR 我是大衛廣告 David Ad 世紀奧美 公關 Era OPR 奧美互動行銷 OgilvyOne 奧美廣告 Ogilvy Ad 紅坊創意 H&O 經緯行動 策略行銷 Geometry Global 廈門奧美廣告 Ogilvy AD Xiamen
17. Ogilvy & Mather Group Taiwan 我們的客戶 20160530
18. Ogilvy & Mather Group Taiwan 我們的客戶 20160530
19. 全聯中元祭
20. THE ONE SHOW 艾菲獎 PMAA Award Campaign Agency of the Year ADFEST AME Spikes Asia Awards 台灣動腦雜誌：年度最佳廣告代理商 台灣廣告雜誌：AGENCY OF THE YEAR 4A創意獎 Asia-Pacific SABRE Awards of Taiwan Ogilvy Group 台灣奧美的獎項
22. Rare Animal
23. The Eight Characteristics of the Rare Animal
25. 歡迎 你的加入!
39. Enjoy working with great partners
40. Enjoy your hard work Enjoy your learning & growing Enjoy your giving & sharing …Enjoy your Life & Happiness
41. 盧雪華 Cindy Lu 集團人才資源總監 暨 集團事務總監 Group Talent Resources Director & Group Affairs Director 台灣WPP集團 董事長特別助理 Special Assistant to Chairman Ogilvy & Mather Taiwan