A-B testing with WordPress

How & Why to do A/B Testing?
How to do A/B Testing with WordPress

Transcript

1. A/B testing with WordPress Saaheel Majethia @saaheelm
3. What is A/B Testing? User A User B
4. What is A/B Testing? (contd...) User A Cart User B Cart
5. What is A/B Testing? (contd...)
6. When Should You Conduct A/B Testing?
7. New Product Launch
8. New Website Launch
9. Marketing campaigns
10. CTA on Ecommerce site
11. Increased & Decreased conversions
12. What can you test using A/B Testing?
13. • Heading • CTA Text • CTA Button • Social Icon • Video Ad • Layout • Design
14. What are the types of A/B Testing? • Split Testing • Multi-variant Testing
15. Split Testing
16. Split Testing (contd...) Cases when A/B Split Testing to be done on :- 1. Single CTA experiment 2. Sign up form Experiment 3. Placing ad on website
17. Multi-variant Testing
18. Multi-variant Testing (contd...) Why to go for Multi-variant testing:- • Avoid performing successive A/B tests • Determine the impact of each variable • Measure the impact of interactions
19. Why A/B Testing is a Good Idea?
20. Content on site
21. User Engagement
22. Customer Satisfaction
23. Decision Making
24. Marketing Campaign
25. Increase Sales & Revenue
26. Design Acceptance
27. Tips and Best Practices of A/B testing 1. Choose good testing tool 2. Define time span for running the experiment 3. Define segments and audience for your experiment 4. Define goals from success & failure of experiment 5. Create a knowledge database from learning
28. Some tools used for A/B testing • Simple Page Tester • Title Experiments • Optimizely • Google Optimize • and many more...
29. References • https://wordpress.org/plugins/simple-page-tester/ • https://wordpress.org/plugins/wp-experiments-free/ • https://www.abtasty.com/multivariate-testing/ • https://wpforms.com/5-best-ab-testing-plugins-for-your-word press-forms/ • https://colorlib.com/wp/ab-split-test-wordpress-blog-plugins- tools/
30. Thank You Saaheel Majethia saaheelm@gmail.com Follow me @saaheelm