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A-B testing with WordPress

A-B testing with WordPress

How & Why to do A/B Testing?
How to do A/B Testing with WordPress

Saaheel Majethia

July 22, 2018
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  1. A/B testing with WordPress
    Saaheel Majethia
    @saaheelm

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  3. What is A/B Testing?
    User A
    User B

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  4. What is A/B Testing? (contd...)
    User A Cart User B Cart

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  5. What is A/B Testing? (contd...)

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  6. When Should You Conduct A/B Testing?

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  7. New Product Launch

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  8. New Website Launch

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  9. Marketing campaigns

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  10. CTA on Ecommerce site

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  11. Increased & Decreased conversions

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  12. What can you test using A/B Testing?

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  13. ● Heading
    ● CTA Text
    ● CTA Button
    ● Social Icon
    ● Video Ad
    ● Layout
    ● Design

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  14. What are the types of A/B Testing?
    ● Split Testing
    ● Multi-variant Testing

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  15. Split Testing

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  16. Split Testing (contd...)
    Cases when A/B Split Testing to be
    done on :-
    1. Single CTA experiment
    2. Sign up form Experiment
    3. Placing ad on website

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  17. Multi-variant
    Testing

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  18. Multi-variant Testing (contd...)
    Why to go for Multi-variant testing:-
    ● Avoid performing successive A/B
    tests
    ● Determine the impact of each
    variable
    ● Measure the impact of interactions

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  19. Why A/B Testing is a Good Idea?

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  20. Content on site

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  21. User Engagement

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  22. Customer Satisfaction

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  23. Decision Making

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  24. Marketing Campaign

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  25. Increase Sales & Revenue

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  26. Design Acceptance

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  27. Tips and Best Practices of A/B testing
    1. Choose good testing tool
    2. Define time span for running the
    experiment
    3. Define segments and audience for
    your experiment
    4. Define goals from success & failure
    of experiment
    5. Create a knowledge database from
    learning

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  28. Some tools used for A/B testing
    ● Simple Page Tester
    ● Title Experiments
    ● Optimizely
    ● Google Optimize
    ● and many more...

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  29. References
    ● https://wordpress.org/plugins/simple-page-tester/
    ● https://wordpress.org/plugins/wp-experiments-free/
    ● https://www.abtasty.com/multivariate-testing/
    ● https://wpforms.com/5-best-ab-testing-plugins-for-your-word
    press-forms/
    ● https://colorlib.com/wp/ab-split-test-wordpress-blog-plugins-
    tools/

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  30. Thank You
    Saaheel Majethia
    [email protected]
    Follow me @saaheelm

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