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A-B testing with WordPress

A-B testing with WordPress

How & Why to do A/B Testing?
How to do A/B Testing with WordPress

Saaheel Majethia

July 22, 2018

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  1. • Heading • CTA Text • CTA Button • Social

    Icon • Video Ad • Layout • Design
  2. Split Testing (contd...) Cases when A/B Split Testing to be

    done on :- 1. Single CTA experiment 2. Sign up form Experiment 3. Placing ad on website
  3. Multi-variant Testing (contd...) Why to go for Multi-variant testing:- •

    Avoid performing successive A/B tests • Determine the impact of each variable • Measure the impact of interactions
  4. Tips and Best Practices of A/B testing 1. Choose good

    testing tool 2. Define time span for running the experiment 3. Define segments and audience for your experiment 4. Define goals from success & failure of experiment 5. Create a knowledge database from learning
  5. Some tools used for A/B testing • Simple Page Tester

    • Title Experiments • Optimizely • Google Optimize • and many more...