A-B testing with WordPress

How & Why to do A/B Testing?
How to do A/B Testing with WordPress

Transcript

1. A/B testing with WordPress
   Saaheel Majethia
   @saaheelm
   

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3. What is A/B Testing?
   User A
   User B
   

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4. What is A/B Testing? (contd...)
   User A Cart User B Cart
   

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5. What is A/B Testing? (contd...)
   

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6. When Should You Conduct A/B Testing?
   

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7. New Product Launch
   

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8. New Website Launch
   

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9. Marketing campaigns
   

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10. CTA on Ecommerce site
    

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11. Increased & Decreased conversions
    

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12. What can you test using A/B Testing?
    

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13. ● Heading
    ● CTA Text
    ● CTA Button
    ● Social Icon
    ● Video Ad
    ● Layout
    ● Design
    

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14. What are the types of A/B Testing?
    ● Split Testing
    ● Multi-variant Testing
    

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15. Split Testing
    

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16. Split Testing (contd...)
    Cases when A/B Split Testing to be
    done on :-
    1. Single CTA experiment
    2. Sign up form Experiment
    3. Placing ad on website
    

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17. Multi-variant
    Testing
    

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18. Multi-variant Testing (contd...)
    Why to go for Multi-variant testing:-
    ● Avoid performing successive A/B
    tests
    ● Determine the impact of each
    variable
    ● Measure the impact of interactions
    

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19. Why A/B Testing is a Good Idea?
    

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20. Content on site
    

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21. User Engagement
    

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22. Customer Satisfaction
    

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23. Decision Making
    

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24. Marketing Campaign
    

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25. Increase Sales & Revenue
    

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26. Design Acceptance
    

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27. Tips and Best Practices of A/B testing
    1. Choose good testing tool
    2. Define time span for running the
    experiment
    3. Define segments and audience for
    your experiment
    4. Define goals from success & failure
    of experiment
    5. Create a knowledge database from
    learning
    

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28. Some tools used for A/B testing
    ● Simple Page Tester
    ● Title Experiments
    ● Optimizely
    ● Google Optimize
    ● and many more...
    

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29. References
    ● https://wordpress.org/plugins/simple-page-tester/
    ● https://wordpress.org/plugins/wp-experiments-free/
    ● https://www.abtasty.com/multivariate-testing/
    ● https://wpforms.com/5-best-ab-testing-plugins-for-your-word
    press-forms/
    ● https://colorlib.com/wp/ab-split-test-wordpress-blog-plugins-
    tools/
    

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30. Thank You
    Saaheel Majethia
    saaheelm@gmail.com
    Follow me @saaheelm
    

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