Multi-variant Testing (contd...) Why to go for Multi-variant testing:- ● Avoid performing successive A/B tests ● Determine the impact of each variable ● Measure the impact of interactions
Tips and Best Practices of A/B testing 1. Choose good testing tool 2. Define time span for running the experiment 3. Define segments and audience for your experiment 4. Define goals from success & failure of experiment 5. Create a knowledge database from learning