A-B testing with WordPress

Transcript

1. A/B testing with WordPress Saaheel Majethia @saaheelm

2. None

3. What is A/B Testing? User A User B

4. What is A/B Testing? (contd...) User A Cart User B

   Cart

5. What is A/B Testing? (contd...)

6. When Should You Conduct A/B Testing?

7. New Product Launch

8. New Website Launch

9. Marketing campaigns

10. CTA on Ecommerce site

11. Increased & Decreased conversions

12. What can you test using A/B Testing?

13. • Heading • CTA Text • CTA Button • Social

    Icon • Video Ad • Layout • Design

14. What are the types of A/B Testing? • Split Testing

    • Multi-variant Testing

15. Split Testing

16. Split Testing (contd...) Cases when A/B Split Testing to be

    done on :- 1. Single CTA experiment 2. Sign up form Experiment 3. Placing ad on website

17. Multi-variant Testing

18. Multi-variant Testing (contd...) Why to go for Multi-variant testing:- •

    Avoid performing successive A/B tests • Determine the impact of each variable • Measure the impact of interactions

19. Why A/B Testing is a Good Idea?

20. Content on site

21. User Engagement

22. Customer Satisfaction

23. Decision Making

24. Marketing Campaign

25. Increase Sales & Revenue

26. Design Acceptance

27. Tips and Best Practices of A/B testing 1. Choose good

    testing tool 2. Define time span for running the experiment 3. Define segments and audience for your experiment 4. Define goals from success & failure of experiment 5. Create a knowledge database from learning

28. Some tools used for A/B testing • Simple Page Tester

    • Title Experiments • Optimizely • Google Optimize • and many more...

29. References • https://wordpress.org/plugins/simple-page-tester/ • https://wordpress.org/plugins/wp-experiments-free/ • https://www.abtasty.com/multivariate-testing/ • https://wpforms.com/5-best-ab-testing-plugins-for-your-word press-forms/

    • https://colorlib.com/wp/ab-split-test-wordpress-blog-plugins- tools/

30. Thank You Saaheel Majethia saaheelm@gmail.com Follow me @saaheelm