Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
A-B testing with WordPress
Search
Saaheel Majethia
July 22, 2018
Programming
0
43
A-B testing with WordPress
How & Why to do A/B Testing?
How to do A/B Testing with WordPress
Saaheel Majethia
July 22, 2018
Tweet
Share
More Decks by Saaheel Majethia
See All by Saaheel Majethia
How I implemented my First AB experiment in REACT?
saaheel
0
26
Other Decks in Programming
See All in Programming
旅行プランAIエージェント開発の裏側
ippo012
2
890
基礎から学ぶ大画面対応(Learning Large-Screen Support from the Ground Up)
tomoya0x00
0
410
Kiroの仕様駆動開発から見えてきたAIコーディングとの正しい付き合い方
clshinji
1
210
Compose Multiplatform × AI で作る、次世代アプリ開発支援ツールの設計と実装
thagikura
0
140
Ruby Parser progress report 2025
yui_knk
1
430
Amazon RDS 向けに提供されている MCP Server と仕組みを調べてみた/jawsug-okayama-2025-aurora-mcp
takahashiikki
1
110
Android端末で実現するオンデバイスLLM 2025
masayukisuda
1
130
Testing Trophyは叫ばない
toms74209200
0
850
go test -json そして testing.T.Attr / Kyoto.go #63
utgwkk
3
290
テストコードはもう書かない:JetBrains AI Assistantに委ねる非同期処理のテスト自動設計・生成
makun
0
250
Ruby×iOSアプリ開発 ~共に歩んだエコシステムの物語~
temoki
0
270
Cache Me If You Can
ryunen344
2
650
Featured
See All Featured
Reflections from 52 weeks, 52 projects
jeffersonlam
352
21k
Code Reviewing Like a Champion
maltzj
525
40k
A Modern Web Designer's Workflow
chriscoyier
696
190k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.4k
What's in a price? How to price your products and services
michaelherold
246
12k
A better future with KSS
kneath
239
17k
Building a Modern Day E-commerce SEO Strategy
aleyda
43
7.6k
RailsConf 2023
tenderlove
30
1.2k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
30
9.7k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
31
2.5k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
131
19k
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
48
9.7k
Transcript
A/B testing with WordPress Saaheel Majethia @saaheelm
None
What is A/B Testing? User A User B
What is A/B Testing? (contd...) User A Cart User B
Cart
What is A/B Testing? (contd...)
When Should You Conduct A/B Testing?
New Product Launch
New Website Launch
Marketing campaigns
CTA on Ecommerce site
Increased & Decreased conversions
What can you test using A/B Testing?
• Heading • CTA Text • CTA Button • Social
Icon • Video Ad • Layout • Design
What are the types of A/B Testing? • Split Testing
• Multi-variant Testing
Split Testing
Split Testing (contd...) Cases when A/B Split Testing to be
done on :- 1. Single CTA experiment 2. Sign up form Experiment 3. Placing ad on website
Multi-variant Testing
Multi-variant Testing (contd...) Why to go for Multi-variant testing:- •
Avoid performing successive A/B tests • Determine the impact of each variable • Measure the impact of interactions
Why A/B Testing is a Good Idea?
Content on site
User Engagement
Customer Satisfaction
Decision Making
Marketing Campaign
Increase Sales & Revenue
Design Acceptance
Tips and Best Practices of A/B testing 1. Choose good
testing tool 2. Define time span for running the experiment 3. Define segments and audience for your experiment 4. Define goals from success & failure of experiment 5. Create a knowledge database from learning
Some tools used for A/B testing • Simple Page Tester
• Title Experiments • Optimizely • Google Optimize • and many more...
References • https://wordpress.org/plugins/simple-page-tester/ • https://wordpress.org/plugins/wp-experiments-free/ • https://www.abtasty.com/multivariate-testing/ • https://wpforms.com/5-best-ab-testing-plugins-for-your-word press-forms/
• https://colorlib.com/wp/ab-split-test-wordpress-blog-plugins- tools/
Thank You Saaheel Majethia
[email protected]
Follow me @saaheelm