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A-B testing with WordPress
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Saaheel Majethia
July 22, 2018
Programming
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A-B testing with WordPress
How & Why to do A/B Testing?
How to do A/B Testing with WordPress
Saaheel Majethia
July 22, 2018
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Transcript
A/B testing with WordPress Saaheel Majethia @saaheelm
None
What is A/B Testing? User A User B
What is A/B Testing? (contd...) User A Cart User B
Cart
What is A/B Testing? (contd...)
When Should You Conduct A/B Testing?
New Product Launch
New Website Launch
Marketing campaigns
CTA on Ecommerce site
Increased & Decreased conversions
What can you test using A/B Testing?
• Heading • CTA Text • CTA Button • Social
Icon • Video Ad • Layout • Design
What are the types of A/B Testing? • Split Testing
• Multi-variant Testing
Split Testing
Split Testing (contd...) Cases when A/B Split Testing to be
done on :- 1. Single CTA experiment 2. Sign up form Experiment 3. Placing ad on website
Multi-variant Testing
Multi-variant Testing (contd...) Why to go for Multi-variant testing:- •
Avoid performing successive A/B tests • Determine the impact of each variable • Measure the impact of interactions
Why A/B Testing is a Good Idea?
Content on site
User Engagement
Customer Satisfaction
Decision Making
Marketing Campaign
Increase Sales & Revenue
Design Acceptance
Tips and Best Practices of A/B testing 1. Choose good
testing tool 2. Define time span for running the experiment 3. Define segments and audience for your experiment 4. Define goals from success & failure of experiment 5. Create a knowledge database from learning
Some tools used for A/B testing • Simple Page Tester
• Title Experiments • Optimizely • Google Optimize • and many more...
References • https://wordpress.org/plugins/simple-page-tester/ • https://wordpress.org/plugins/wp-experiments-free/ • https://www.abtasty.com/multivariate-testing/ • https://wpforms.com/5-best-ab-testing-plugins-for-your-word press-forms/
• https://colorlib.com/wp/ab-split-test-wordpress-blog-plugins- tools/
Thank You Saaheel Majethia
[email protected]
Follow me @saaheelm