Upgrade to Pro — share decks privately, control downloads, hide ads and more …

A-B testing with WordPress

A-B testing with WordPress

How & Why to do A/B Testing?
How to do A/B Testing with WordPress

7a3788236003d0d9226b1556bc866719?s=128

Saaheel Majethia

July 22, 2018
Tweet

Transcript

  1. A/B testing with WordPress Saaheel Majethia @saaheelm

  2. None
  3. What is A/B Testing? User A User B

  4. What is A/B Testing? (contd...) User A Cart User B

    Cart
  5. What is A/B Testing? (contd...)

  6. When Should You Conduct A/B Testing?

  7. New Product Launch

  8. New Website Launch

  9. Marketing campaigns

  10. CTA on Ecommerce site

  11. Increased & Decreased conversions

  12. What can you test using A/B Testing?

  13. • Heading • CTA Text • CTA Button • Social

    Icon • Video Ad • Layout • Design
  14. What are the types of A/B Testing? • Split Testing

    • Multi-variant Testing
  15. Split Testing

  16. Split Testing (contd...) Cases when A/B Split Testing to be

    done on :- 1. Single CTA experiment 2. Sign up form Experiment 3. Placing ad on website
  17. Multi-variant Testing

  18. Multi-variant Testing (contd...) Why to go for Multi-variant testing:- •

    Avoid performing successive A/B tests • Determine the impact of each variable • Measure the impact of interactions
  19. Why A/B Testing is a Good Idea?

  20. Content on site

  21. User Engagement

  22. Customer Satisfaction

  23. Decision Making

  24. Marketing Campaign

  25. Increase Sales & Revenue

  26. Design Acceptance

  27. Tips and Best Practices of A/B testing 1. Choose good

    testing tool 2. Define time span for running the experiment 3. Define segments and audience for your experiment 4. Define goals from success & failure of experiment 5. Create a knowledge database from learning
  28. Some tools used for A/B testing • Simple Page Tester

    • Title Experiments • Optimizely • Google Optimize • and many more...
  29. References • https://wordpress.org/plugins/simple-page-tester/ • https://wordpress.org/plugins/wp-experiments-free/ • https://www.abtasty.com/multivariate-testing/ • https://wpforms.com/5-best-ab-testing-plugins-for-your-word press-forms/

    • https://colorlib.com/wp/ab-split-test-wordpress-blog-plugins- tools/
  30. Thank You Saaheel Majethia saaheelm@gmail.com Follow me @saaheelm