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User Identity - A Rework

User Identity - A Rework

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sadhasivam

April 17, 2020

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  1. Motivation - Fluid dynamics with browser/data privacy policies - Higher

    visibility to SR member orders & revenue - Opportunity to effectively analyze fraud behavior of our Members - Acronyms and concepts are old & confusing - Difficult to measure effective TTM numbers - Long overdue Technical debt
  2. FingerPrinting - A Browser Way A device fingerprint, machine fingerprint

    or browser fingerprint is information collected about a remote computing device for the purpose of identification. Fingerprints can be used to fully or partially identify individual users or devices even when cookies are turned off. Why Browser Fingerprint? Currently Third party cookies are being prevented which is why soft SSO cross windows are broken in Safari. Using Browser Fingerprints we can fix the SSO issue keep our customers logged in cross browsers.